We collect feedback continuously at Custard & Crumble to ensure consumer satisfaction and growth alongside consumer demand. Buggy information / adverts has been one of the most frequent requests for further information. So we have created 'Cream of Buggies', including some simple yet useful content was missing in the market. We fulfilled these gaps in resources with the Features List & The Grid, which are complimented by other useful information to help with initial consumer buggy research, unscrambling what can be a complex purchase. This is our initial consumer feedback on how the content meets consumer needs - March 2019.

1. Why It was created
We collect feedback continuously. Buggy information / adverts
is one of the most frequent requests for further information.
What we created
Some simple yet useful content was missing in the market. We
fulfilled these gaps in resources with the Features List & The Grid,
which are complimented by other useful information to help with …
The Consumer Buggy Journey……. 100% of
respondents
found at least
one element
useful
THE
FUNNEL:
Which model do I
need?
FEATURES
CHECKLIST:
What features are
there? What is
important to
me?
SPOTLIGHT:
Selection of
independent
reviews… a start
on research
THE GRID:
Handy
summary of
features, stats &
£’s
BUGGY
NOTES:
To record
thoughts and
favourites
found this / would
have found this useful
88%
98%
60% Useful
Nice layout62%
78%
Useful
found this / would
have found this useful
99% Made a
positive
comment
Custard‘CreamofBuggies’
Research : Survey Monkey March 2019. Base 112.