3. Who is audience?
A group of people within hearing; specifically a group of people
listening to a performance, speech etc. ; the crowd seeing a
stage performance.
4. • create a link to establish common ground
between you and the audience
Why audience
• Proprietary audience development s important
for product development
• to determine segments of consumers truly
support your business and whether they are going
to become more than one-purchase customer
5. The audience is not brought to you or given to you ;its something that
you fight for .you can forget that ,specially if you have had some
success .getting an audience is HARD .sustaining an audience is
HARD .it demands a consistency of thought, of purpose, and of action
over a long period of time.
-------------BRUCE SPRINGSTEEN
6. Audience are valuable business assets
:think like boss
Right message to right person can change
proprietary audience to paying customers
No audience is owned :they can leave any
time they want
7. The audience imperative :our hybrid source of
business energy
Consumers are the fundamental source of business energy
Attention is the precious natural resource that all companies are
struggling to acquire and retain. Advertising is the fossil fuel of
marketing.
Proprietary audience
Paid,owned and earned media
size,engaemnet and value
The long term
key concepts
25. o Increase earned media
o Increase marketing generated sales
o Increase marketing efficiency
o Increase customer satisfaction
o Decrease customer service cost
PAD goals
27. The red velvet touch
SERVE
HONOUR
DELIVER
SURPRIZE
DELIGHT
28. AUDIENCE IS STILL ELECTRIC TODAY .THEY ARE
WILING TO GENERATE ALL OF THE ENERGY
YOUR COMPANY NEED TO THRIVE .YOUR
CHALLENGE –AND THAT OF EVERY
MARKETERER IS TO STEP OFF THE STAGE EACH
NIGHT WITH MORE SEEKERS ,AMPLIFIERS AND
JOINERS THAT YOU START WITH