Why you should use Twitter for Business and how to create a profile and tweets to engage followers and customers. The entire presentation is not available for public use.

1. TWITTER
For Business
Twitter.com/smmanley

2. Company Name Here
Traditional: Social:
You get it from us You get it from your network
How we communicate has changed
Twitter.com/smmanley

3. What is Twitter?
One to Many Communication Tool
Reach out and have conversations in 140 characters or
less – either from SMS device, web based application, or
mobile application in ‘bite sized chucks.’
Only does three things:
 Send out a message
 Send out a message in reply to someone
 Send out a private message
Twitter.com/smmanley

4. Twitter
• Like Facebook, but more concise
• Short messages & direct links –immediately showcase the
new projects or exciting news.
• Used by Congress, Executives, and the Media to announce
updates and gather feedback.
Twitter.com/smmanley

5. Only 14% of People TRUST
ADVERTISEMENTS
78% TRUST the Recommendations
of OTHER CONSUMERS
Twitter.com/smmanley

6. Social Networking - November 2008
John McCain
• Facebook Fans: 620,359
• Twitter Followers: 4,603
• YouTube Views: 2,032,993
• MySpace Friends: 217,811
Winning The Presidential Election
= PRICELESS
Barack Obama
• Facebook Fans: 2,379,102
• Twitter Followers: 112,474
• YouTube Views: 18,413,110
• MySpace Friends: 833,161
Twitter.com/smmanley

7. 2012 Republican Candidates on Twitter
Twitter.com/smmanley

8. How can you use Twitter?
 Customer service
 Reputation management
 Instant access to what is being said ‘right now’
 Share current events – citizen journalism
 Constant stream of new ideas and links
 Extend your reach – become a thought leader
 Network with other in your industry
 Internal pipe - yammer
Twitter.com/smmanley
8 of 10

9. What are you What are you
Tell doing? thinking?
Connect Follow Unfollow Block
Converse Direct
Message Retweet
& Share Message
Topic #Hashtag
Twitter.com/smmanley