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EdTec 685 - Microblogging

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EdTec 685 - Microblogging

  1. 1. Microblogging <ul><li>Kalani Bright Ken Leek Lyford Rome Jess Sanders Jeffrey Scott </li></ul><ul><li>EdTec 685 San Diego State University December 2, 2009 </li></ul>
  2. 2. <ul><li>Write your answer on the index card in one to two sentences </li></ul><ul><li>Write as quickly as possible but legibly </li></ul><ul><li>When finished, hold up card for collection </li></ul>What is blended learning?
  3. 3. <ul><li>What is microblogging? </li></ul><ul><li>Multimedia blogging </li></ul><ul><li>Brief text updates or micromedia </li></ul><ul><li>To be viewed by anyone, or a restricted group </li></ul><ul><li>Text messaging, IM, email, digital audio, or web </li></ul>Microblogging Overview
  4. 4. <ul><li>How do you microblog? </li></ul><ul><li>Social media sites </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Tumblr </li></ul></ul><ul><ul><li>Plunk </li></ul></ul><ul><ul><li>emote.in </li></ul></ul><ul><ul><li>Squeelr </li></ul></ul><ul><ul><li>Beeing </li></ul></ul><ul><ul><li>Jaiku </li></ul></ul><ul><ul><li>identi.ca </li></ul></ul><ul><li>Status updates </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>XING </li></ul></ul><ul><li>Behind-the-firewall </li></ul><ul><ul><li>Yammer </li></ul></ul><ul><ul><li>Qaiku </li></ul></ul>Microblogging Overview
  5. 5. <ul><li>Twitter </li></ul><ul><li>Third most-used social network </li></ul><ul><ul><li>6 million unique monthly visitors </li></ul></ul><ul><ul><li>55 million monthly visits </li></ul></ul><ul><li>Limited to 140 characters of text </li></ul><ul><ul><li>URL shortening services </li></ul></ul><ul><ul><li>Content hosting services </li></ul></ul><ul><li>Tweets sent via Twitter website, SMS, or external applications </li></ul><ul><li>Free </li></ul>Microblogging Overview
  6. 6. <ul><li>How can microblogging be used in an organization? </li></ul><ul><li>Public relations </li></ul><ul><li>Collaborative work </li></ul><ul><li>Provide “connectedness” for isolated workers </li></ul><ul><li>Opportunistic valuable information sharing </li></ul>Microblogging Overview
  7. 7. Qualcomm: Yammer <ul><li>What do employees Yammer about? </li></ul><ul><ul><li>“Management Tip…” </li></ul></ul><ul><ul><li>“Does anybody know…?” </li></ul></ul><ul><ul><li>“Anyone an expert with…?” </li></ul></ul><ul><ul><li>“QC News Bite….” </li></ul></ul><ul><ul><li>“QC IQ Question…Answer correctly and win…” </li></ul></ul><ul><ul><li>“Free books in the library....!” </li></ul></ul><ul><ul><li>“I just found…” </li></ul></ul><ul><ul><li>“Don’t forget…” </li></ul></ul>
  8. 8. Qualcomm: Yammer <ul><li>Unexpected benefits </li></ul><ul><ul><li>Emergent expertise </li></ul></ul><ul><ul><li>Bridging “silos” </li></ul></ul><ul><ul><li>New venue for information-sharing </li></ul></ul><ul><ul><li>Email is more relevant </li></ul></ul><ul><ul><li>Enterprise 2.0 discussions </li></ul></ul>
  9. 9. Qualcomm: Yammer <ul><li>Challenges/Risks </li></ul><ul><ul><li>Intellectual property issues </li></ul></ul><ul><ul><li>Updating corporate policies </li></ul></ul><ul><ul><li>Monitoring user feedback </li></ul></ul><ul><ul><li>Rules, too many or too few </li></ul></ul><ul><ul><li>Some people just won’t get it </li></ul></ul>
  10. 10. Observations and Quotes “ It’s like trying to catch a fish in a tsunami.”
  11. 11. Observations and Quotes “ Crowd sourcing? More like a mental mosh pit!”
  12. 12. Observations and Quotes “ No gurus, no hierarchy but it has a drinking game.”
  13. 13. Learning with Chatting #lrnchat
  14. 14. #lrnchat <ul><li># “hashtag” </li></ul><ul><li>The online chat happens every Thursday night 8:30-10pm EST / 5:30-7pm PST. </li></ul><ul><li>www.tweetchat.com </li></ul>
  15. 15. #lrnchat http://www.daveswhiteboard.com/archives/2772 <ul><li>69 participants </li></ul><ul><li>671 tweets in 90 minutes </li></ul><ul><li>One every 8 seconds </li></ul><ul><li>The top 14 contributors (20% of the group) accounted for 55% of content </li></ul>
  16. 16. #lrnchat in Action # lrnchat transcript
  17. 17. Matrix
  18. 18. TweetChat
  19. 19. Learning in #lrnchat “ So what fish did I catch from that tsunami?”
  20. 20. #lrnchat Find out on our Pinot Microblogging Site
  21. 21. The Literature What does the literature say?
  22. 22. The Literature
  23. 23. The Literature
  24. 24. The Literature
  25. 25. The Literature
  26. 26. The Literature Find out on our Pinot Microblogging Site
  27. 27. Google Microblogging Google Wave
  28. 28. Google Wave Overview <ul><li>What is it? What does it do? </li></ul><ul><li>Synchronous or asynchronous communication </li></ul><ul><li>Simple text or rich media (your choice) </li></ul><ul><li>Interactive gadgets such as learning interactions </li></ul><ul><li>Viewed by anyone or a restricted group </li></ul><ul><li>Combination of text messaging, IM, email, digital audio, web, etc. </li></ul>
  29. 29. Marketing and Promotions with Twitter <ul><li>Case studies and success stories </li></ul><ul><li>Naked Pizza: “Twitter Exclusive” Promotions </li></ul><ul><li>Teusner Wines: Building Trust with Relaxed Exchanges </li></ul><ul><li>Jet Blue: Personalizing Your Brand </li></ul>
  30. 30. Marketing and Promotions: Naked Pizza <ul><li>Twitter Exclusive Promotions </li></ul><ul><li>April 23, 2009 </li></ul><ul><ul><li>Single day test run </li></ul></ul><ul><ul><li>Twitter promotion counted for 15% of day’s business </li></ul></ul><ul><li>May 29, 2009 </li></ul><ul><ul><li>Twitter promotion counted for 68.6% of total dollar sales </li></ul></ul><ul><ul><li>In-store sales record was set </li></ul></ul>
  31. 31. Marketing and Promotions: Teusner Wines <ul><li>Building Trust with Relaxed Exchanges </li></ul><ul><li>Building trust and relationships </li></ul><ul><ul><li>Relaxed exchanges build interest and loyalty in Teusner </li></ul></ul><ul><ul><li>Customer-to-customer conversations expose customer preferences </li></ul></ul><ul><li>Results of non sales-oriented exchanges </li></ul><ul><ul><li>Increased inquiries about distributors and restaurants carrying Teusner </li></ul></ul><ul><ul><li>More people for Teusner winery tours </li></ul></ul>
  32. 32. Marketing and Promotions: Teusner Wines Correspondence with other winery Update posting Correspondence with people Promotion
  33. 33. Marketing and Promotions: Jet Blue <ul><li>Personalizing your brand </li></ul><ul><li>Help customers and stop the rumors </li></ul><ul><ul><li>JetBlue’s manager of corporate communications finds customers complaining to each other </li></ul></ul><ul><ul><li>Address complaints quickly and clarify misinformation </li></ul></ul><ul><li>Promote the company with solutions and customer-inclusion </li></ul><ul><ul><li>Chatty posts and customer service generated new followers </li></ul></ul><ul><ul><li>Ask what customers want and take their suggestions </li></ul></ul>
  34. 34. Marketing and Promotions: Jet Blue Promotions and contests Replies to customers
  35. 35. Marketing and Promotions with Twitter <ul><li>Best Practices </li></ul><ul><li>Build relationships </li></ul><ul><ul><li>Search regularly for your company’s name and address concerns </li></ul></ul><ul><ul><li>Ask for customer opinions </li></ul></ul><ul><ul><li>Keep the tweets relaxed and conversational </li></ul></ul><ul><li>Exclusivity </li></ul><ul><ul><li>Offer Twitter exclusive coupons or deals </li></ul></ul><ul><ul><li>Tweet sneak peeks of projects or products before release </li></ul></ul>
  36. 36. Marketing and Promotions with Twitter <ul><li>Bad Practices </li></ul><ul><li>Don’t risk losing followers </li></ul><ul><ul><li>Don’t send direct messages unless asked to </li></ul></ul><ul><ul><li>Twitter exclusive deals should only be sent to informed followers </li></ul></ul><ul><li>Don’t risk losing the account </li></ul><ul><ul><li>Post an update to an account once a day at most </li></ul></ul><ul><ul><li>Multiple accounts should never post the same updates </li></ul></ul>
  37. 37. Tweetdeck <ul><li>Interface linking computer (or iPhone) to Twitter </li></ul><ul><li>Facebook, MySpace, LinkedIn all at the same time </li></ul><ul><li>Send/receive tweets and view profiles; update status </li></ul><ul><li>Most popular Twitter application </li></ul><ul><li>www.tweetdeck.com </li></ul>
  38. 38. TweetDeck
  39. 39. Q & A Session Do you have questions? We have answers.
  40. 40. Thank you

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