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Social Selling - Voka Lerend Netwerk Sales

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Social Selling: een inleiding voor de deelnemers van het VOKA Lerend Netwerk Sales (West-Vlaanderen)

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Social Selling - Voka Lerend Netwerk Sales

  1. 1. Social Sales: Linkedin & Twitter LISELOTTE CASTEUR 17 MAART 2014
  2. 2. Sales verandert  DIGITAAL KOOPPROCES  MEER BETROKKENEN  FYSIEK MARKETING MATERIAAL WORDT MINDER GEBRUIKT  RECLAMEPRAATJES WERKEN NIET (MEER)  INDIVIDUELE AANPAK
  3. 3. De klant verandert
  4. 4. Know me – like me – trust me Wat je netwerk over je zegt Wie je bent Wie je zegt te zijn
  5. 5. WOM Factor 78 %
  6. 6. De belangrijkste Social Media (vandaag) (hier)  TWITTER  FACEBOOK  LINKEDIN  FOURSQUARE  YOUTUBE  PINTEREST  GOOGLE+  BLOGS  WIKIPEDIA
  7. 7. Maar kijk ook verder... WAAR ZIT JE DOELGROEP?  SENIORENNET  ASK.FM  INSTAGRAM  SLIDESHARE  ZAPPYBABY
  8. 8. NETWERK Netwerk Klanten Prospecten Sollicitanten Bedrijven Particulieren Consumenten Pers Overheid Beleidsmakers Collega’s Mede-studenten professoren
  9. 9. DOELGROEP  WELKE ROL  WELKE KANALEN  WELKE TAAL
  10. 10. DOELSTELLINGEN  EXPERTISE  PR  KLANTENBINDING  VISIBILITEIT & NAAMBEKENDHEID  ...
  11. 11. FILL THE GAP  TIJD  BETROKKENEN Lead ? Verkoop omzet
  12. 12. LUISTEREN  BEDRIJFSNAAM  MEDEWERKERS  MERKEN - PRODUCTEN - WEBSITES  TREFWOORDEN UIT SECTOR  CONCURRENTEN  KLANTEN/COLLEGA’S/VERENIGINGEN
  13. 13. DUS…  ER LIGT EEN HOOP INFORMATIE VOOR HET GRIJPEN  PAK JE KANS  WORD PERSOONLIJK  JOIN THE CONVERSATION  ENGAGE VS SELL
  14. 14. INTEGREER  ZOWEL OFF-LINE ALS ON-LINE  WEBSITE - NIEUWSBRIEF – E-MAIL HANDTEKENING  PRINT – VISITEKAARTJES
  15. 15. LINKEDIN PERSOONLIJK PROFIEL BEDRIJFSPAGINA GROEPEN
  16. 16. LINKEDIN  PROFESSIONEEL NETWERK – STERK GROEIEND!  SINDS 2003  1.76 MIO BELGISCHE PROFIELEN  230 MIO WERELDWIJD  2.302 BE GROUPS  23.716 BE COMPANIES
  17. 17. 19
  18. 18. Persoonlijk profiel  KENNIS & KENNISSEN  OPLEIDING  WERKERVARING  SKILLS & EXPERTISE  REFERENTIES & AANBEVELINGEN  PROFESSIONELE CONTACTEN – Opdelen in lijsten - berichten  UPDATES & ACTIVITEIT
  19. 19. Bedrijfspagina  PROFIEL  SERVICES/PRODUCTEN TOEVOEGEN  KUNNEN AANBEVOLEN WORDEN (DURF DAT TE VRAGEN!)  PROFIELEN VAN MEDEWERKERS KOPPELEN  UPDATES, EVENTS, VACATURES  STATISTIEKEN  ADVERTENTIES
  20. 20. 23
  21. 21. 24
  22. 22. Groepen  TOEGANKELIJKHEID MET OF ZONDER GOEDKEURING  OPEN OF GESLOTEN DISCUSSIES  DISCUSSIES VS CAMPAGNES  EXPERTISE DELEN EN VRAGEN STELLEN
  23. 23. Ondernemen met LinkedIn  NETWERKEN IS NET ALS WERKEN  ZET JOUW PROFIEL OP ORDE...  LINK MET JOUW KLANTEN  INTEGREER JE IN ENKELE GROEPEN  KIJK WAT ER LEEFT IN JOUW NETWERK  LAAT AF EN TOE VAN JE HOREN  EXPERTISE UITDRAGEN
  24. 24. TWITTER JARGON GEBRUIK SEARCH OPERATORS
  25. 25. TWITTER  MICROBLOG (140 TEKENS)  SMS VAN HET INTERNET  CONSTANTE BERICHTENSTROOM  1.8 MILJARD ACCOUNTS  500 MIO ACTIEVE  340 MIO TWEETS PER DAG  +/- 200.000 BELGIË ?  SNEL NIEUWS - MOBIEL  OPEN EN BLOOT  OPINIEMAKERS, INFLUENCERS, PROFESSIONALS VOLGEN
  26. 26. Twitter Jargon  TWEETS (<140 TEKENS)  FOLLOWING  FOLLOWERS  TWEEPS – TWITTERAARS  RT - RETWEET  HASHTAG #  #DTV – DURF TE VRAGEN  MENTIONS  DM – DIRECT MESSAGE  TRENDING
  27. 27. Twitter profiel  GEBRUIKERSNAAM (ZICHTBAAR): WORDT AUTOMATISCH VOORAFGEGAAN DOOR @  PRIVACY  PROFIEL: FOTO, HEADER,BIO, INFO, ACHTERGROND (ENKEL OP DESKTOP ZICHTBAAR)  LINK FACEBOOK – ELK KANAAL HEEFT ZIJN AANPAK  KOPPELEN MET APPS (VINE, INSTAGRAM, ...)
  28. 28. Twitter gebruiken  CONTACTEN ZOEKEN VIA E-MAIL CLIENT (IMPORT GMAIL)  TWEETEN (+LINK + FOTO + VIDEO)  RETWEET (VOLGERS ZIEN ORIGINELE TWEET & TWEEP)  QUOTE TWEET (EIGEN INBRENG – GEKOPPELD AAN JOUW PROFIEL)  REPLY OP EEN TWEET (TWEET START MET @....) : ENKEL ZICHTBAAR VOOR TWEEPS DIE JULLIE BEIDE VOLGEN (MODEREER)  GEBRUIK HET . (PUNTJE)  LIJSTEN (OPENBAAR OF PRIVÉ)  FAVORIETEN  ZOEKOPDRACHTEN (OPSLAAN)
  29. 29. Efficiënt Twitteren  VERTEL ANDEREN JOUW VERHAAL  GEBRUIK LINKS IN JOUW BERICHTEN  STEL VRAGEN & GEEF ANTWOORDEN  DEEL JOUW KENNIS & INZICHTEN  WEES DANKBAAR
  30. 30. Waarom Twitteren?  LUISTEREN  LEREN & ONTDEKKEN VAN MENSEN & DINGEN  #DURFTEVRAGEN  GEVEN & ONTVANGEN  KENNIS DELEN > EXPERT!  VINDBAARHEID! SEO  ...
  31. 31. ANDERE NETWERKEN SLIDESHARE PINTEREST GOOGLE+
  32. 32. 40
  33. 33. SM Etiquette  VERHAAL  REGEL 1 OP 3  LINKS  VISUEEL  VRAGEN & ANTWOORDEN  WEES DANKBAAR  HOU HET OPRECHT  KIES HET JUISTE KANAAL
  34. 34. Bronnen  THE CONVERSATION MANAGER / THE CONVERSATION COMPANY  SM4KMO  MASHABLE  BVLG BLOGSPOT / BELGIAN SOCIAL MEDIA MONITOR
  35. 35. Liselotte Casteur WWW.BACKUP-INFO.BE LISELOTTE@BACKUP-INFO.BE TWITTER: @LCASTEUR LINKEDIN.COM/IN/LISELOTTEBACKUP

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