Business English, English for Marketing and Sales, Expresiones, Expressions, frases hechas, Inglés para Marketing y Ventas, Inglés para Negocios, vocabulario

1. Module 3: Advertising
3.1 Online Advertising
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2. Internet advertising options
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3. Module 3: Advertising
3.2 Radio, Cinema and TV
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4. Radio advertising
- Local advertising
- Small businesses
- Human voice as selling tool (emotion)
- Not too expensive
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https://commons.wikimedia.org/wiki/File:Vintage_Radio_Advertising_-
_1940_General_Electric_Radios_with_Beam-A-Scope,_Circa_1939_(9720256332).jpg?uselang=es

5. Cinema advertising
- Local advertising
- Link to specific movies
- Focused audience
- No distraction
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https://commons.wikimedia.org/wiki/File:Reklama_w_kinie_(2013_ubt).JPG?uselang=es

6. TV advertising
- sophisticated
- expensive
- Check local channels for cheaper options
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https://commons.wikimedia.org/wiki/File:1969_WLW-D_TV_GUIDE_AD_-_afternoons.JPG?us

7. Module 3: Advertising
3.3 Sponsorship
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8. What is
Sponsorship?
 “To sponsor something is to support an
event, activity, person, or organization
financially or through the provision of
products or services. A sponsor is the
individual or group that provides the
support, similar to a benefactor.”
Wikipedia.org
 Positive publicity
 No big Budget needed
 Target niche market
 Drive Sales
 Differentiate from competition
www.henter.co
https://commons.wikimedia.org/wiki/Category:M%C3%A9decins_sans_fronti%C3%A8res?uselang=es#/m
edia/File:Medicos_Sin_Fronteras_en_Murcia.jpg

9. Kinds of
Sponsorship
Pro Bono Service
Cash Donations
Prize Donations
Fundraising
Provide Meeting Space
Matching Gift Programs
Corportae Gift Programs
www.henter.co
https://commons.wikimedia.org/wiki/Category:Sponsorships?uselang=es#/media/File:Campeonato_Arge
ntino_de_Polo_2010_-_5236515585_2b8cb412de_o.jpg

10. Module 3: Advertising
3.4 Outdoor advertising
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11. Outdoor
advertising
Specific geographic región
Billboards, bus benches,
transit advertising, business
signage
Fleet of vehicles
Buses and taxis
Highly visible
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https://commons.wikimedia.org/wiki/Category:Outdoor_advertising#/media/File:Adele_Bloch-
Bauer_goodbye_poster.jpg

12. Module 3: Advertising
3.4 Writing an advertisement
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13. www.henter.co https://commons.wikimedia.org/wiki/Category:Advertisements#/media/File:Cromemco_Z-
1_advertisement_January_1977.jpg
- Who are your audience?
- Know your target market
- What’s your offer?
- What do you want to
achieve?

14. Grab
attention with your
ad
- single, clear message
- Grab attention with
headline and image
- Simple approach
- Provoke interest
- Check competetion’s
ads
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15. Write the
body copy
of your ad
- Add more
information
- Be straightforward
- Don’t give superflous
information
- Call to action
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16. Check
your
ad
- Leave your ad
overnight
- Read it again
- Check final
layout
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