Business English, English for Marketing and Sales, Expresiones, Expressions, frases hechas, Inglés para Marketing y Ventas, Inglés para Negocios, vocabulario

1. 2. Market research
1. New product research
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2. New
Product
Research
- What do customers really
need?
- Adapt product to meet
needs
- Competitive advantage
- Product testing
- Key issues
- Customer satisfaction
- Competing products
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3. Carrying out product research
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4. 2. Market research
2. Surveys
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5. Questionnaires, surveys and focus groups
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Understand your
market and
clients

6. Market
research techniques
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7. www.henter.co
Accuracy Guidelines
https://www.mrs.org.uk/standards/guidelines

8. 2. Market research
3. Market Analysis
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9. What is a Market Analysis?
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Find out the characteristics
that are unique to your
particular market and
analyze this information.

10. What to
Include in Your
Market Analysis
www.henter.co https://commons.wikimedia.org/wiki/File:Global_OCTG_Market_Analysis_and_Future_Ou
tlook.jpg?uselang=es

11. Industry
description and
expectation
Size
Trends
Life Cycle
projected
development
www.henter.co https://commons.wikimedia.org/wiki/File:Existing_Industry.JPG?uselang=es

12. Target market
• User Persona and
Characteristics
• Market size
http://makemypersona.co
m/
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https://commons.wikimedia.org/wiki/File:Target-
market-in-marketing-plan.jpg

13. Competitive
analysis
• Market
• Competitor strengths
and weaknesses
• The importance of your
target market to
competitors
• Barriers to entry
• Opportunities
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14. Projections
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https://commons.wikimedia.org/wiki/File:Desktop_Search_
Engine_Market_Share.png?uselang=es

15. Regulations
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- Administrative
regulations
- Limitations on
your market
https://commons.wikimedia.org/wiki/Category:Alcohol_regulation
?uselang=es#/media/File:Notice_of_Suspension_(4299481421).jpg

16. Get Data
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- Present customers
- Internet
- Government sites
- https://open-
data.europa.eu/en/data/
- http://data.worldbank.org/produ
cts/data-portals
- http://dataportals.org/
https://commons.wikimedia.org/wiki/File:Australian_Census_2011_demog
raphic_map_-_Victoria_by_POA_-
_BCP_field_2565_Speaks_other_language_Arabic_Persons.svg?uselang=es