world travel market

3. INTRODUCTION
World Travel Market (WTM) is a UK event for the global travel industry.
Launched at London's Olympia in 1980 before moving to Earl’s Court in 1992 and
then to Excel London in 2002.
B2B event presenting a diverse range of destinations and industry sectors to UK and
International travel professionals.
Staged annually in London.
In 2014, the WTM was held from 3rd to 6th November. This year it will be held from
2nd to 5th November.

4. WORLD TRAVEL MARKET
Client: Reed Exhibitions
Event: World Travel Market
Visitor: numbers 47,512 visitors
Size of Event
76,000m2 (gross)
5,053 exhibitions
World Travel Market is an exhibition with a comprehensive
conference, seminar and events programme.

5. EXHIBITORS
There are about 5000 exhibitors in the World Travel Market from
across the world
Various product categories like Accommodation, airlines, airports,
business &financial services, destination management, tourism
organizations, event management services, ground handling,
media/press, travel agencies and so on
Geographical categories
Sector categories like activity holidays, adventure travel, arctic
adventures, art/ painting holidays, business travel, medical tourism,
luxury and incentive travels

6. WHY THEY EXHIBIT
£2.2 billion of new business generated at WTM 2013
96% of the exhibitors said they were satisfied with WTM 2013
On an average,each exhibitor will sign £454,135 of business orders
as a result of WTM
More than 8,500 members of the WTM Buyers’ Club attended WTM
2013

7. PROMOTIONAL OPPORTUNITIES AT
WTM
Attract attendees and gain brand exposure
Generate leads for the company
Be seen as a thought leader
Promote products
Generate publicity and PR
View all promotional opportunities

8. WTM EVENTS
A Taste of the International Luxury Travel Market (ILTM) at WTM
The Travel Tech Show at WTM
WTM Responsible Tourism
WTM Vision Conferences 2014
WTM 2014 Business Networking Events
UNWTO & WTM Ministers’ Summit
WTM Festivals

9. WTM BUYERS’ CLUB
WTM Buyers' Club has an average global membership of more than
14,000 members, consistently attracting top-quality buyers and has
the reputation for generating genuine business leads, international
and regional senior decision makers
Who makes up the WTM Buyers’ Club?
9 out of 10 members middle management or above
90% have direct purchasing responsibility
53% of buyers have an annual budget of half a million US $ or more

10. WTM CAREER IN TRAVEL-
STUDENT PROGRAMMEWTM Career in Travel is a dedicated programme
designed to increase student opportunities within the
travel and tourism industry. WTM gives students the
opportunity to develop their knowledge, understanding
and exposure to the industry. Reasons to attend:
Dedicated sessions for students
ITT Future You Conference
Develop student knowledge on key issues facing the
industry
Expert advice from leading industry figures
Network with the travel industry

11. WTM PR WORKSHOP 2014
The PR presentations that took place covered:
All key WTM deadlines for WTM Exhibitor News, WTM Media Diary of
Events and the World Travel Market 2013 Industry Report
Information and deadlines from WTM Media Partner TTG on its pre-
WTM feature and the the TTG@WTM event dailies.
Updates on WTM Radio and how to generate maximum consumer
coverage at WTM 2014
How to get involved with WTM TV

12. OTHER WTMS
 WTM LATIN AMERICA
 WTM AFRICA
 WTM ASIA- RESPONSIBLE TOURISM

13. WTM REVIEW 2014
WTM Buyers’ Club
The Travel Tech Show at WTM
A Taste of ILTM at WTM
WTM Global Trends Report
WTM Official Media Partners
World Tourism Awards 2014
UNWTO & WTM Minister’s Summit
WTM Ministerial Dinner
Wellness Programme
Aviation Programme
WTM Responsible Tourism
Other programmes included

14. WTM 2015
Monday 2 November
10am - 6pm
Admission to registered Exhibitors, Exhibitor Invitees,
Ministers, Speakers and International Press only
Tuesday 3 November
10am - 6pm
Admission to registered Exhibitors, Exhibitor Invitees, WTM
Buyers' Club members, Travel Trade professionals, Ministers,
Speakers and International Press
Wednesday 4 November
10am - 8pm
Admission to registered Exhibitors, Exhibitor Invitees, WTM
Buyers' Club members, Travel Trade professionals, Ministers,
Speakers, International Press & Students
Thursday 5 November
10am - 4pm
Admission to registered Exhibitors, Exhibitor Invitees, WTM
Buyers' Club members, Travel Trade professionals, Ministers,
Speakers, International Press & Students