4. Specialist Fields
Consumer/FMCG
Retail Research
Food & Drink
Kids
Business & Industrial (B2B)
Financial Research
E-Commerce & Online
Employee Research
Customer Research
BASE RESEARCH (INDIA)
Customer Research
Controls & Instrumentation
Environment
Publishing
Media & Advertising
Opinion Research
Product Testing/Development
Utilities & Fuel
5. The key to BASE’s success has been a centralized approach to data
collection assignments. Conducting multimarket projects from one
location offers a wide range of benefits, which the vast majority of the
leading Market
Research agencies now take advantage of Data Integrity
Cost Effectiveness
Time Efficiency
BASE RESEARCH (INDIA)
Single Project Manager
Fast Problem Solving
Combined results
Ease of briefing/debriefing
Remote monitoring
6. BASE achieves this centralized approach by operating a 24/7 data
collection facility that conducts interviewing into North India on a parallel
basis and global work on a shift pattern to match the particular time
zones required.
BASE prides itself on being able to offer the full range of data collection
services. Our aim is to provide all of our clients with a 'one-stop' service
for all of their requirements. The main services offered are as follows,
but please feel free to contact us for advice on any assignments that do
not match these main methodologies.
International CATI
BASE RESEARCH (INDIA)
International CATI
International Web
Mixed-Mode Projects
Focus Group Recruitment
Face-to-Face Recruitment
7. Field Work Area’s
Well equipped with sophisticated technology and experienced
professionals, we have been able to offer pro-active Market Research
fieldwork services that include:-
Face-to-Face Interviews
BASE RESEARCH (INDIA)
䞼Face-to-Face interviews are the most effective method of data
collection in all research work.
䞼We have a national field force, all trained to the industry
standards and all successfully completing projects for us on a
regular basis.
䞼 We conduct in-home interviews, street interviews and exit
interviews.
8. Clinics
Consumer Clinics are the most effective way of recruitment, total quota
BASE RESEARCH (INDIA)
Consumer Clinics are the most effective way of recruitment, total quota
and time slot management. We recruit and manage car clinics and
consumer clinics on a regular basis. We have a talented team which is
experienced enough to understand the criticality and thus updates you on
recruitment, total quota and time slot management. We also handle all
other desired logistics like Cars / Products for display and venue hire, etc.
9. Depth Interviews
With extensive experience in accompanied shopping, we also recruit
in-depth one-on-one interviews across a host of business and
consumer sectors. Techniques used include:
BASE RESEARCH (INDIA)
consumer sectors. Techniques used include:
One-on-ones
Paired depths
Accompanied shops
10. Group Discussions
The recruitment of respondents is the essence of the research industry
and this fact is evident at a group discussion.
Our rich experience in this area and our drive for perfection has
acquired us a wide client base. Techniques used include:
Standard group discussions (focus groups)
Mini groups
BASE RESEARCH (INDIA)
Mini groups
Peer groups
Family groups
Triads
Extended Creative Groups
Workshops (all day and half day)
Pre-tasking, product placement groups and recalled groups
11. Hall Tests / Central Location Tests
Base research’s market research sleuths have access to almost every
prominent high street location. A trained deputy operates underneath
each supervisor so we are in a position to conduct lots of halls
BASE RESEARCH (INDIA)
each supervisor so we are in a position to conduct lots of halls
simultaneously
12. Project Manager Planning & Coordination
ᚘThe Project Manager is the conduit between the management
and the client. Project Managers keep our clients well informed
throughout the course of a project. Their responsibilities include
preparing documents, selecting the most talented people in the
field for the study, briefing clients' field team, ensuring that is
work is being expedited in accordance with the requirements of
the clients.
Planners : Quality
BASE RESEARCH (INDIA)
Planners : Quality
The Quality Coordinators are the ones ensuring field reporting,
checking quality, overall monitoring, and leading the desired
team. They are a key player for proper execution of the
assignment.
13. Quality Control
We ensure the highest possible interviewing and recruiting standards using
the following procedures:
-From time to time, a supervisor will accompany an interviewer on a
particular project in order to observe them in action.
-By back-checking and pre-checking with respondents that have been
interviewed or recruited to check that everything was as it should have
been/that they qualify for the interview / group discussion.
BASE RESEARCH (INDIA)
-
-By editing (or hand checking) each and every completed questionnaire
returned to Base Research.
- On qualitative work, previous group attendance lists are checked to
minimize repeat respondent’s unless otherwise agreed upon.
14. Through our quality procedures we set
out to:
Safeguard the general public against abuses of the personal
interview relationship.
Benefit the end client by providing a further guarantee of standards of
integrity and field quality.
BASE RESEARCH (INDIA)
Benefit the survey practitioner by offering acknowledged evidence to
distinguish the ethical professional from the amateur and the
charlatan.
Benefit the research profession by improving relations with other
influential groups concerned with the welfare of society.
15. Terms & Conditions:
Indian Clients:
We start a Project only after the receipt of written acceptance of the
quotation. Acceptance of the quotation is deemed to include
acceptance of these Terms of Business.
Quotations are valid for 30 days from the date of issue. If, however,
the terms of reference or methods are changed you agree that the
quotation will be revised accordingly.
BASE RESEARCH (INDIA)
quotation will be revised accordingly.
Quotations are made exclusive of Service Tax. All monetary amounts
are in INR unless agreed by us in writing in advance. Invoices must
be settled in INR to the full amount with any bank charges to be paid
by the client.
Where Base Research have been asked to provide cash expenses /
incentives a separate Incentive Invoice will be raised. Such Invoices
are due for IMMEDIATE payment INR FULL.
16. All other invoices are due for payment after 21 days unless otherwise agreed in
writing.
In the case of invoices that are sent to third parties the liability for outstanding
money shall revert after 40 calendar days to the person or persons or company
responsible for commissioning the Fieldwork.
Base Research reserve the right to suspend any work on a Project where invoices
Cont…
BASE RESEARCH (INDIA)
Base Research reserve the right to suspend any work on a Project where invoices
are not settled according to these terms and conditions.
If a Project is cancelled, reduced in scale or curtailed by arrangement between the
Client and the Company, the Cancellation Provisions as set out in our Cancellation
and Postponement page will apply
17. Non Indian Clients
Work on a Project will only commence upon receipt of written acceptance
of the quotation. Acceptance of the quotation is deemed to include
acceptance of these Terms of Business.
Quotations are valid for 30 days from the date of issue. If, however, the
terms of reference or methods are changed you agree that the quotation
will be revised accordingly.
BASE RESEARCH (INDIA)
will be revised accordingly.
Quotations are made exclusive of Service Tax. All monetary amounts are
in INR unless agreed by us in writing in advance. Invoices must be settled
in INR to the full amount with any bank charges to be paid by the client.
Any amounts that Base Research may give in currencies other than INR
are illustrative only.
18. 50% of our Fees are payable on commissioning plus any
disbursements that exceed our credit limits .Base Research will raise
an Initial Invoice for this purpose. Such Invoices are due for payment
after 7 days. The balance of the Fees plus all other agreed
disbursements will be invoiced upon completion.
Where Base Research have been asked to provide cash expenses
they will either be included in the Initial Invoice or Base Research may
at its sole discretion issue a separate Actual Reimbursement Invoice.
Cash payments will be made by Base Research only after settlement
BASE RESEARCH (INDIA)
Cash payments will be made by Base Research only after settlement
of any such Initial Invoices.
All other invoices are due for payment after 21 days unless otherwise
agreed in writing.
Base Research reserve the right to suspend any work on a Project
where invoices are not settled according to these terms and
conditions.
If a Project is canceled, reduced in scale or curtailed by arrangement
between the Client and the Company, the Cancellation Provisions as
set out in our Cancellation and Postponement page will apply.
19. Force Majeure
Base Research shall not be liable for any delays, failures, losses or damage
of any kind whatsoever including any delay by Market Xcel in the provision
of any Services where such delay arises from any cause beyond the
reasonable control of the Company.
BASE RESEARCH (INDIA)
Such causes include but are not restricted to Acts of God or of the public
enemy fires floods adverse weather earthquakes traffic or transport
disruption or failure illness epidemics quarantine restrictions strikes or other
industrial action freight embargoes electrical cut or shortage communication
equipment or system failures acts or omissions of subcontractors or other
third parties or any other circumstances beyond its control.
20. Jurisdiction and Dispute
Resolution
All the matters of dispute shall be subject to Delhi jurisdiction.
Where any party becomes involved in a dispute claim or potential claim in
relation to which they are or may become parties to legal proceedings
they will take steps to:
a) Follow a reasonable procedure prior to and with the intention of
avoiding formal legal proceedings;
BASE RESEARCH (INDIA)
avoiding formal legal proceedings;
b) Encourage all parties involved to use an alternative dispute resolution
(ADR) procedure at an early stage and at any other relevant stages
where appropriate;
c) in the event that any party involved requests ADR and any of the parties
wishes to decline, put their reasons for so declining in writing to the
other parties involved
21. During the course of a project Base Research may carry out any of the following services.
Notwithstanding the items listed here Base Research always considers every Client request with the
aim of satisfying all the needs of our Clients.
BASE RESEARCH (INDIA)
provide Qualitative Fieldwork schedules,
confirm bookings of venues and filming services on behalf of the Client,
prepare and dispatch any materials or equipment requested by the Client,
provide maps and/or directions to venues,
Arrange and distribute Incentives,
provide quota / recruitment updates,
provide Qualitative respondent details prior to the date of the event, (As
May Be Agreed)
.
22. Although we cover entire India Operations but to name the center’s
where we have local teams/affiliates** working with us are as follows:
NORTH WEST EAST SOUTH
Jaipur Mumbai Kolkata Chennai
Ludhiana Ahmedabad Guwahati Banglore
Hyderaba
BASE RESEARCH (INDIA)
Lucknow Pune Patna
Hyderaba
d
Kanpur Bangalore
The availability of teams is subject to the Project Profile
which in turn is derived from the Product Category to be
Surveyed, The target respondent to be interviewed and any
other factor as may be.
