The e-commerce scenario in Bangladesh in 2015. Also it has an important categorization of three market segments and selection of products.

1. Bangladesh
E-CommerceinBangladesh
Sept 2015

2. Bangladesh
Internet Subscriber in Bangladesh
 Bangladesh Telecom Regulatory Commission (BTRC) data
as of May 2015: A total of 45.677 million active
subscribers
 Active Subscribers defined by use within past 90 days
 80% of all active users in Bangladesh are Facebook
users.
44.223
0.198
1.256
INTERNET USERS
Mobile internet Wimax ISP + PSTN
Trend is showing
In 2015 the percentage
of smart phone users in
Bangladesh will be 69%

3. Bangladesh
How Customers has been Created and
Positive Trends
 “Digital Bangladesh” priority of Government of Bangladesh
 Governor, Bangladesh Bank suggested the e-market size to be Tk. 200 Crore
or USD 25 Million and GoB’s step for unified payment gateway
 GrameenPhone has zero rated Facebook that helped in creating 12 million
Facebook users has emerged as status quo
 Trend is showing that in 2015 the percentage of smart phone users in
Bangladesh will be 69%

4. Bangladesh
E-Commerce in Bata

5. Bangladesh
Business Anticipation
BATA E-COM (DIGITAL BUSINESS)
YEAR 2015 YEAR 2016 YEAR 2017 YEAR 2018
Total Sales Turnover
achieved by Digital
Business
0.04 0.2 0.75 2.25
Sales Turnover generated by
the www.batabd.com
0.008 0.040 0.150 0.450
Sales Turnover generated by
third-party partners 0.032 0.160 0.600 1.800
Currency in USD million

6. Bangladesh
Business Anticipation: Channel Wise
e-shop 2015 Cont. 2016 Taly 2017 Taly 2018 Taly
Daraz-Kaymu 1,400 44% 6,500 464% 22,500 346% 68,000 302%
Ajker Deal 700 22% 4,250 607% 13,500 318% 34,000 252%
Akhoni 300 9% 1,250 417% 9,000 720% 32,000 356%
Total 3rd Party 2,400 75% 12,000 500% 45,000 375% 134,000 298%
Batabd 800 25% 4,000 500% 15,000 375% 45,000 300%
Total BDT 3,200 100% 16,000 500% 60,000 375% 180,000 300%
Total USD 40 200 500% 750 375% 2,250 300%

7. Bangladesh
3rd Party Channels at a Glance
E-Shop Name Comm.% Op Began Existing NOL TO (W31/15)
Daraz & Kaymu 18% 16 Feb 2015 225 Tk. 107,322
AjkerDeal 12% 8 April 2015 173 Tk. 144,859
Akhoni 9% 9 Aug 2015 225
www.akhoni.com
www.kaymu.com.bd
www.daraz.com.bd
www.ajkerdeal.com

8. Bangladesh
Mapping Popular Clothing with
Bata Best Sellers

9. Bangladesh
Starting www.batabd.com using Octashop
 In discussion with Octashop about implementing e-commerce platform and
mobile application
 Legal process and agreements are ongoing
 Tentative launching date: Week 49/2015 (i.e. 29th Nov 2015)
 E-Commerce Mother Catalogue (NOL 437) developed
 Five stores (i.e. 3 City Concept + 2 Family Concept) selected for inventory
and return support
 Hiring process has began
 Payment Gateway, logistic, SMS, server and other vendor negotiation
ongoing

10. Bangladesh
Current Organogram, Roles & Responsibilities

11. Bangladesh
Premium Brands in batabd.com
 Hush Puppies: Agreed on
principle and awaiting
agreement.
 Scholl: Permission received
for online sale
 Nike: Need permission
once we have
www.batabd.com
 Naturalizer: Awaiting
response

12. Bangladesh
Anticipation in E-Commerce
Channel 2015 2016 2017 Total
Pairs Lines TO $ Pairs Lines TO $ Pairs Lines TO $ Pairs T.O $
Daraz 120 8 7,500 400 10 25,000 600 14 37,500 1120 70,000
Ajkerdeal 60 6 3,750 200 8 12,500 400 10 25,000 660 41,250
Batabd 0 130 14 8,125 460 20 28,750 590 36,875
Total 180 11,250 730 45,625 1,460 91,250 2370 14,8125
Ms. Natalie Chau, Wolverine Hong Kong has agreed on principle and currently
we are working on legal vetting.

13. Bangladesh

14. Bangladesh
Number of Lines (NOL in %)
50%
15%
29%
6%
NOL%
Men
Women
NFT
Kids
Brand Focused E-Shop

15. Bangladesh
Potential Project: Aspiring
 Customers are looking for something
special and aspiring bespoke shoes
online that friends will admire.
 Product differentiation
 Dedicated stock
 Exclusive online

16. Bangladesh
Potential Project:
Marie Claire and Ballerina
 Professional young women
 Office, family and friends
 Exclusive online

17. Bangladesh
Project Potential: Hip & Fun
 Young, affluent
 University, high-school
goers
 Trendy

18. Bangladesh
Current Challenges
 Dedicated Team & Recruitment Time Needed
 Octashop implementation
 MIS integration
 E-Commerce team
 Logistic partner, bank and Payment Partners
 Existing law on foreign software purchase
 Merchandising
 Dedicated stock – having to largely rely on inter-transfer from stores after
orders
 Five stores selected to provide support in terms of inventory and
return/exchange
 Product Content Development

19. Bangladesh 19
Merchandising

20. Bangladesh
PROCESS IMPROVEMENTS
• From 67 lines to 437 lines gives a powerful extent of
products to reach the target of 2015
Increasing the width in Product Mix
• 5 selected stores along with CDC to fasten the process of
delivery to customers
Introducing Dispatch from Stores
• Dedicated buying of products for individual categories
exclusively for e-commerce.
Dedicated Buying For E-commerce

21. Bangladesh 21
PLANNING RECAP Q4-2015

22. Bangladesh
CATEGORY WISE MERCHANDISE PLAN Q4-2015
REPLENISHMENT STATUS
NOOS 76 17%
NEW 361 83%
TOTAL 437 100%
SOURCING STRUCTURE
IN-HOUSE 63 14%
LSD 180 41%
IMPORT 194 44%
TOTAL 437 100%
CAT CODE CAT NAME GENDER
E-COM PRICE
RANGE
TO CONT CITY
STORES
E-COM TO
CONT.
CONT PLAN PRICE RANGE NOL PLAN TO TGT
02 Men's Dress MEN'S 1190-1890 13% 7% 7% 1190-5990 37 205,000
03 Men's Casual MEN'S 1190-3990 7% 14% 14% 990-4490 45 396,000
04 Men's Canvas MEN'S 650-3490 6% 6% 6% 690-3190 24 176,000
05 Men's Summer MEN'S 790-1990 17% 16% 16% 450-2990 42 469,000
11 Ladies' Dress Heel LADIES' 1490-1890 5% 1% 2% 990-1990 21 59,000
12 Woman's Casual LADIES' 890-2790 10% 6% 6% 790-2790 15 176,000
13 Ladies' Canvas LADIES' 490-590 1% 1% 1% 590-2590 9 29,000
14 Ladies' Summer LADIES' 590-650 6% 2% 3% 650-990 6 81,000
16 Marie Claire LADIES' 2390 5% 1% 2% 2390-2990 30 59,000
20-24 Children CHILDREN'S 0 1% 0% 3% 490-1690 22 73,000
30 School Sports CHILDREN'S 0 2% 0% 1% 1190-1390 3 29,000
31 School Dress CHILDREN'S 0 2% 0% 0% 0 0 -
35 Men's Sports MEN'S 2390-7490 8% 6% 6% 2590-3990 24 161,000
36 Ladies' Sport LADIES' 0 2% 0% 0% 2590-3190 8 7,000
40 Thongs UNISEX 120 2% 0% 1% 120 9 15,000
42 Injected Plastics UNISEX 0 2% 0% 0% 490 3 7,000
45 Weinbrenner MEN'S 1790-4990 4% 33% 23% 890-5990 40 675,000
50 Accessories UNISEX 0 3% 0% 0% 100-1390 28 7,000
51 Socks UNISEX 0 3% 0% 1% 100-450 27 15,000
52 Bag LADIES' 990-3790 3% 7% 10% 1590-7990 44 293,000
Grand Total 120-4990 100% 100% 100.00% 120-7990 437 2,932,000

23. Bangladesh 23
STRATEGIC PLAN 2016

24. Bangladesh
•Target 2016
16,000,000 BDT
3,200
16,000
60,000
180,00
0
2015 2016 2017 2018
T/O (‘000) BDT
PLAN 2016-CORE STRATEGIES
PRODUCT
STRATEGY
MARKETING
STRATEGY
SOURCING
STRATEGY

25. Bangladesh
PRODUCT DEVELOPMENT STRATEGY
• 10 Product Ideas from Each CFS Meeting
• Idea Selection from Product Meet
• Best Seller Info from 3rd Party
• Footin Products from Bata Thailand and Bata
India
• A1 Replica Samples
• Designation of E-Com Designer
• Market Best Seller
• Inspiration from International Players
Idea House

26. Bangladesh
MERCHANDISING STRATEGY
• The new collection of every quarter will be
first launched in e-commerce to give
customers the essence of exclusivity.
Through e-commerce they can buy the new
collections 2 months ahead of the stores in a
markdown price.
Inventory Allocation
• Concentrated focus on four top selling
categories: Men’s casual, Men’s summer,
Weinbrenner & Bags.
• Focus on quick replenishment of the said
categories.
• Including exclusive product lines.
Focus Categories
• Intake Target 50%
• Markdown-10%
Margin Strategy
• Assignment of Separate OTB for
Sources
OTB Segregation

27. Bangladesh
SOURCING STRATEGY
• Identify suitable suppliers for one time
runaway collections which is to be purchased
on consignment basis (Ref. Noir, Sailor,
Cats Eye Vendors)
Buying of Run Away Collection
• Separate OTB declaration & dedicated buying
for E-Commerce
Separate CFS Buying
• Quarterly Meeting organized by LSD
• Seasonality based Meeting in Line with
Batabd Shoe line Calendar
E-Com Product Meet
•Sourcing Structure
12%
2016 2017 2018
43%
42%
15%
43%
45%
45%
35%
20%
IMPORTLSDIN-HOUSE

28. Bangladesh
MARKETING STRATEGY
• Google display, SEO, Face book post boost,
YouTube pre-roll.
Online Promotion
• Store POP, carry bag, salesman t-shirt,
magazines ad, press ad and PR.
Offline Promotion
• With credit card companies and different
Telco.
Co-Promotion

29. Bangladesh
Months
1 2 3 4 5
6 7 8 9
10 11 12 13
14 15 16 17 18
19 20 21 22
23 24 25 26
Spring Summer Promotion
27 28 29 30 31
Eid-ul-Fitre Promotion
32 33 34 35
36 37 38 39
Puja Promotion
40 41 42 43 44
45 46 47 48
49 50 51 52 53
Back to School
X-Mas Day
May
Marketing Plan 2016
Weeks
January
Back to School /Happy New Year promotion
bundle offer for Valentines Day campaign
February
Bengali New Year
December
Year End Sale
March ICC Cricket Twenty20 Cup
June
August
September
Celebrating the month of Friendship
July
April
Mothers Day / Brand Campaign (Comfit)
Brand Campaign (North Star)
October
November
Autumn Winter Promotion / wedding shoe promotion
Eid-ul-Fitre Promotion
Sale offer friendship day
Eid ul Azha
Spring Summer Promotion

30. Bangladesh
Back to
school
Ben10
merchandise
free with
school shoe
Valentines
day
Bundle offer
20% discount
on 2nd pair
ICC T20
World Cup
Free cricket
ball with
Power shoe
Bengali New
year
Campaign
highlighting
colourful
summer lines
Mother’s day
promotion
Special offer
on Bata
Comfit
Eid ul Fitre
Joint
promotion
with telecom
and Bkash
MONTHLY ACTIVITIES

31. Bangladesh
Big sale
offer
Big sale on
aged
merchandise
Friendship
day
promotion
Sale offer for
friends
Buy for your
friend and
get discount
on your
purchase
Eid ul Azha
Joint
promotion
with telecom
and Bkash
North Star
Campaign
Joint
Promotion
with another
young
targeted
brand like
Airtel
Wedding
shoe
campaign
Special offer
on wedding
shoe.
Co-
promotion
with beauty
parlour
Year End
Sale
Clearing
aged
merchandise
MONTHLY ACTIVITIES

32. Bangladesh
Month Date Day Special Days
Facebook
Status
Update
Facebook
Post
Facebook
Campaign
Instagram
Web
Banner
January 1 Friday New Year's Day    
February 14 Sunday Valentines Day   
April 14 Thursday Bengali New Year  
May 12 Thursday Mother's Day  
June 5 Sunday World Environment Day 
June 16 Sunday Father's Day  
July 9 Saturday Eid-ul-Fitr   
September 9 Friday Eid-ul-Adha   
October 22 Saturday Pooja   
December 16 Friday Victory Day 
December 25 Sunday Christmas Day   
December 31 Saturday New Year's Eve 
SPECIAL DAY PROMOTIONS

33. Bangladesh 33
KEY FOCUS CATEGORIES:
Q4-2015

34. Bangladesh 34

35. Bangladesh
PRICE POINT PLAN Q4 -2015
Price (BDT) NOL CON % MARGIN
990 4 7% 47%
1,190 6 7% 48%
1,890 2 11% 48%
1,990 2 11% 51%
2,190 2 21% 51%
2,290 6 11% 51%
2,490 2 6% 52%
2,990 1 6% 52%
3,490 10 7% 52%
3,990 10 13% 51%
Grand Total 45 100%
CATEGORY PLAN 2015 – MEN’S
CASUAL
• 54% of the business will be covered
from BDT 1,890 to BDT 2,290.

36. Bangladesh 36
NO. PRICE PICTURE
CATEGORY
CODE
CATEGORY
NAME
BRAND ARTICLE NO. NOOS/NEW SOURCING
25.
2,990
03
MEN’S
CASUAL
BATA 821-8642 NEW IMPORT
26.
3,490
03
MEN’S
CASUAL
BATA 824-9554 NEW IMPORT
27.
3,490
03
MEN’S
CASUAL
BATA 824-4554 NEW IMPORT
28.
3,490
03
MEN’S
CASUAL
BATA 853-9820 NEW IMPORT
E-COM SHOELINE CATELOGUE Q4-
2015
Sample Page from Mother Catalogue

37. Bangladesh 37
NO. PRICE PICTURE
CATEGORY
CODE
CATEGORY
NAME
BRAND ARTICLE NO. NOOS/NEW SOURCING
41.
3,990
03
MEN’S
CASUAL
BATA 821-4645 NEW IMPORT
42.
3,990
03
MEN’S
CASUAL
BATA 823-9820 NEW IMPORT
43.
3,990
03
MEN’S
CASUAL
BATA 823-2820 NEW IMPORT
44.
3,990
03
MEN’S
CASUAL
BATA 821-2524 NEW IMPORT
E-COM SHOELINE CATELOGUE Q4-
2015
Sample Page from Mother Catalogue

38. Bangladesh 38
MERCHANDISING STRATEGIES 2016 – MEN’S CASUAL
•Target 2016
2,160,000 BDT
396
2,160
8,100
27,000
2015 2016 2017 2018
T/O (‘000) BDT
• Launch new trendy fashionable styles with
cushioned insoles for better comfort.
Adding at least 10 new lines
each quarter
• HP casual collection from BDT 6,990 to 11,990
will be introduced.
HP collection
• Introduce Full range leather collection between
BDT 1,890 to 2,290.
Leather Collection

39. Bangladesh
PRICE POINT-WISE SOURCING PLAN 2016
Price CON % SOURCE
990 7% In-house
1,190 7% In-house
1,890 11% In-house / LSD
1,990 16% In-house / LSD/ import
2,190 11% In-house / LSD/ import
2,290 11% In-house / LSD/ import
2,490 6% In-house / LSD/ import
2,990 6% LSD/ import
3,490 7% LSD/ import
3,990 10% LSD/ import
6,990 2% Import
7,490 2% Import
7,990 1% Import
8,490 1% Import
8,990 1% Import
9,490 1% Import
10,990 1% Import
Grand Total 100%
IN-HOUSE
20%
LSD
25%
IMPORT
55%

40. Bangladesh 40
PRODUCT INSPIRATIONS 2016

41. Bangladesh 41

42. Bangladesh
Price (BDT) NOL CON% MARGIN
450 3 16% 53%
790 7 25% 51%
890 5 13% 55%
990 3 15% 55%
1,190 1 4% 51%
1,390 1 4% 53%
1,590 6 8% 54%
1,790 2 2% 52%
1,990 2 3% 52%
2,190 2 2% 52%
2,390 2 2% 54%
2,490 2 2% 54%
2,590 2 2% 51%
2,990 4 2% 54%
Grand Total 42 100%
CATEGORY PLAN 2015 – MEN’S
SUMMER
PRICE POINT PLAN Q4 -2015
• 69% of the business will be covered
from BDT 450 to BDT 990.

43. Bangladesh 43
NO. PRICE PICTURE
CATEGORY
CODE
CATEGORY
NAME
BRAND ARTICLE NO. NOOS/NEW SOURCING
13.
890
05
MEN’S
SUMMER
BATA 861-4546 NOOS LSD
14.
890
05
MEN’S
SUMMER
BATA 861-5546 NOOS LSD
15.
890
05
MEN’S
SUMMER
BATA 861-8546 NOOS LSD
16.
990
05
MEN’S
SUMMER
BATA 861-6547 NOOS LSD
E-COM SHOELINE CATELOGUE Q4-
2015
Sample Page from Mother Catalogue

44. Bangladesh 44
NO. PRICE PICTURE
CATEGO
RY CODE
CATEGOR
Y NAME
BRAND ARTICLE NO. NOOS/NEWSOURCING
37. 2990 05
MEN'S
SUMMER
Scholl 864-6624 NEW LSD
38. 2990 05
MEN'S
SUMMER
Scholl 864-4624 NEW LSD
39.
2,990
05
MEN'S
SUMMER
BATA 864-6915 NEW LSD
40
2,990
05
MEN'S
SUMMER
BATA 864-4915 NEW LSD
E-COM SHOELINE CATELOGUE Q4-
2015
Sample Page from Mother Catalogue

45. Bangladesh 45
• Introduce colorful EVA sandal with sporty
upper for teenagers for everyday use targeting
price Tk. 450 to 590.
Introduce colorful and chic
collections
• Launch a range for younger generation
(inspired by Japanese collection) targeting
price Tk.790 to 990
Japanese style
• Introduce light weight PU outsole with crafted
cork effect midsole which gives elegant look
specially for middle age office going ,who have
limited time to visit shop
New dress look contemporary
sandal
2,560,000 BDT
•Target 2016
469
2,560
9,600
30,60
0
2015 2016 2017 2018
T/O (‘000) BDT
MERCHANDISING STRATEGIES 2016 – MEN’S SUMMER

46. Bangladesh
PRICE POINT-WISE SOURCING PLAN 2016
Price CON% SOURCE
450 15% IN-HOUSE
790 19% IN-HOUSE
890 17% IN-HOUSE
990 13% IN-HOUSE
1,190 0.73% LSD
1,390 4% LSD
1,590 3% LSD/IMPORT
1,790 4% LSD
1,990 2% LSD
2,190 7% LSD
2,390 6% LSD
2,490 5% LSD/IMPORT
2,590 0.8% LSD
2,990 5% LSD/IMPORT
Grand Total 100%
IN-
HOUSE
74%
LSD
19%
IMPORT
7%

47. Bangladesh 47
PRODUCT INSPIRATIONS 2016

48. Bangladesh 48

49. Bangladesh
Price NOL CON % MARGIN
890 2 13% 50%
990 2 9% 50%
1,390 2 9% 51%
1,490 2 8% 51%
1,790 2 10% 50%
1,890 4 8% 55%
1,990 8 10% 55%
2,190 2 5% 52%
2,290 2 6% 52%
2,390 2 7% 52%
2,490 2 6% 50%
3,990 2 1% 50%
4,490 2 3% 50%
4,990 2 3% 50%
5,990 4 1% 50%
Grand Total 40 100%
CATEGORY PLAN 2015 –
WEINBRENNER
PRICE POINT PLAN Q4 -2015
• 67% of the business will be covered
from BDT 890 to BDT 1,990.

50. Bangladesh 50
NO. PRICE PICTURE
CATEGORY
CODE
CATEGORY
NAME
BRAND ARTICLE NO. NOOS/NEW SOURCING
29.
2,490
45
WEINBRENNE
R
WEINBRENNE
R
821-6963 NEW LSD
30.
2,490
45
WEINBRENNE
R
WEINBRENNE
R
821-2963 NEW LSD
31.
3,990
45
WEINBRENNE
R
WEINBRENNE
R
851-4603 NEW CFS
32.
3,990
45
WEINBRENNE
R
WEINBRENNE
R
851-9603 NEW CFS
E-COM SHOELINE CATELOGUE Q4-
2015
Sample Page from Mother Catalogue

51. Bangladesh 51
No. Price Picture
CATEGORY
CODE
Category
NAME
Brand Article No. NOOS/NEW SOURCING
37.
4,990
45
WEINBRENNE
R
WEINBRENNE
R
853-8633 NEW CFS
38.
4,990
45
WEINBRENNE
R
WEINBRENNE
R
853-4633 NEW CFS
39.
5,990
45
WEINBRENNE
R
WEINBRENNE
R
823-4698 NEW CFS
40.
5,990
45
WEINBRENNE
R
WEINBRENNE
R
823-9698 NEW CFS
E-COM SHOELINE CATELOGUE Q4-
2015
Sample Page from Mother Catalogue

52. Bangladesh 52
•Target 2016
• Shoe offers the best adherence to the
ground, is highly abrasion resistant and
keeps its flexible in all weather
Adding 10 more lines in every
quarter from CFS
• Introduce stylish faux leather and stitched
down construction with a classic look.
Introducing leather collection
• Maintain stock of best sellers & NOOS
articles at CDC for continuous
replenishment & support.
CDC Stock
3,680,000 BDT
675
3,680
12,600
32,400
2015 2016 2017 2018
T/O (‘000) BDT
MERCHANDISING STRATEGIES 2016 - WEINBRENNER

53. Bangladesh
PRICE POINT-WISE SOURCING PLAN 2016
IN-HOUSE
18%
LSD
52%
IMPORT
30%
Price CON % SOURCE
890 10% In-house
990 9% In-house
1,190 9% In-house
1,390 7% LSD
1,490 7% LSD
1,790 10% LSD
1,890 10% LSD
1,990 10% LSD
2,190 5% LSD
2,290 6% LSD
2,390 7% LSD
2,490 6% LSD
3,990 2% Import
4,490 2% Import
4,990 2% Import
5,990 1% Import
Grand Total 100%

54. Bangladesh 54
PRODUCT INSPIRATIONS 2016

55. Bangladesh 55

56. Bangladesh
Price NOL CON % MARGIN
1,790 5 18% 48%
1,890 3 12% 47%
2,190 4 11% 50%
2,390 7 6% 50%
2,590 7 7% 47%
2,790 3 5% 47%
3,190 2 3% 48%
6,990 5 16% 51%
7,990 8 21% 50%
Grand Total 44 100%
CATEGORY PLAN 2015 – BAGS
PRICE POINT PLAN Q4 -2015
• 41% of the business will be covered
from BDT 1,790 to BDT 2,190.

57. Bangladesh 57
No. Price Picture
CATEGORY
CODE
Category
NAME
Brand Article No. NOOS/NEW SOURCING
5
2,590
52 BAGS BATA 994-8222 NEW IMPORT
6
2,590
52 BAGS BATA 994-5222 NEW IMPORT
7
2,590
52 BAGS BATA 994-6222 NEW IMPORT
8
2,390
52 BAGS BATA 994-5444 NEW IMPORT
E-COM SHOELINE CATELOGUE Q4-
2015
Sample Page from Mother Catalogue

58. Bangladesh 58
NO. PRICE PICTURE
CATEGORY
CODE
CATEGORY
NAME
BRAND ARTICLE NO. NOOS/NEW SOURCING
21
7,990
52 BAGS HP 991-4011 NEW IMPORT
22
7,990
52 BAGS HP 991-9011 NEW IMPORT
23
6,990
52 BAGS HP 991-5012 NEW IMPORT
24
6,990
52 BAGS HP 991-8012 NEW IMPORT
E-COM SHOELINE CATELOGUE Q4-
2015
Sample Page from Mother Catalogue

59. Bangladesh 59
NO. PRICE PICTURE
CATEGOR
Y CODE
CATEGORY
NAME
BRAND ARTICLE NO. NOOS/NEW SOURCING
41
3,190
52 BAGS Power 911-2000 NEW IMPORT
42
3,190
52 BAGS Power 911-6000 NEW IMPORT
43
2,590
52 BAGS North Star 911-6444 NEW IMPORT
44
2,590
52 BAGS North Star 911-9444 NEW IMPORT
E-COM SHOELINE CATELOGUE Q4-
2015
Sample Page from Mother Catalogue

60. Bangladesh 60
MERCHANDISING STRATEGIES 2016 - BAGS
• Exclusive HP hand bags targeting upper
class segment . With exotic look having price
points 6990-7990 BDT
Hush Puppies Hand Bags
• Contemporary Bridal collection / Stone clutch
to complement Bridal Marie Claire shoes
Bridal Collection
• Very attractive price points 1390 – 1790 BDT
to focus on mid high range consumer
segment for volume sales.
Affordable Ladies’ Bags
1,600,000 BDT
•Target 2016
293 1,600
7,200
27,00
0
2015 2016 2017 2018
T/O (‘000) BDT

61. Bangladesh
PRICE POINT-WISE SOURCING PLAN 2016
Price NOL SOURCE
1,790 5 LSD
1,890 3 IMPORT
2,190 4 IMPORT
2,390 7 IMPORT
2,590 7 IMPORT
2,790 3 IMPORT
3,190 2 IMPORT
6,990 5 IMPORT
7,990 8 IMPORT
Grand Total 44
LSD
20%
IMPORT
80%

62. Bangladesh 62
PRODUCT INSPIRATIONS 2016