Digital 2023 Global Overview Report - Data ReportalMohamed Mahdy
2023 Global Digital Report
Your comprehensive rundown of essential digital usage and connectivity insights from around the world — brought to you by Meltwater and We Are Social.
From social media and online audiences to advertising and ecommerce trends, get the stats you need to drive your digital strategies in 2023. This year’s report includes more than 400 pages of crucial stats, charts, and insights on global digital behavior and usage. Read it below for all you need to know about today’s digital world.
China metaverse report by daxue consulting and ayo consultingDaxue Consulting
Tencent is well positioned to be a leader in digital content and the user experience within China's Metaverse. They have strong capabilities in gaming, social media, AI/ML, servers, digital economies and assets. Tencent has also invested in many international Metaverse companies and holds stakes in Epic Games, Snap, and Roblox. Moving forward, Tencent is developing VR/AR hardware to provide immersive interfaces for the Metaverse, in addition to their expertise in interactive digital content.
Digital 2023 Egypt (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Egypt in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Egypt, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Pakistan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Pakistan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Pakistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
This document outlines Gojek's go-to-market strategy for expanding into the Bogor, Depok, Tangerang, Bekasi (BODETABEK) region of Indonesia. It first provides background on the business landscape in BODETABEK. It then performs a TOWS analysis to identify strengths, weaknesses, opportunities, and threats. The strategy proposes focusing on employees, entrepreneurs, housewives, and students as key customer segments. It recommends a "beachhead" approach starting in Tangerang Selatan due to its population size, income levels, and number of students. Tactics include advertising on billboards and campus roadshows to recruit drivers, launch new products, and boost the Gojek
This document is requesting $5 million in funding. The current funding round is listed as $5 million. The amount being requested is repeated as $5 million.
Digital 2022 India (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in India in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in India, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Flipkart 7P's of Marketing,7P's concept,Marketing MixOjas Maheshwari
Flipkart is India's largest e-commerce company that started selling books in 2007 and later expanded into consumer electronics and other products. It was founded by Sachin Bansal and Binny Bansal and is headquartered in Bangalore, India. Flipkart has grown rapidly and now sells products across 14 categories. It has over 22 million registered users and ships 30,000+ items per day through its delivery network across 37 cities in India.
Digital 2023 Global Overview Report - Data ReportalMohamed Mahdy
2023 Global Digital Report
Your comprehensive rundown of essential digital usage and connectivity insights from around the world — brought to you by Meltwater and We Are Social.
From social media and online audiences to advertising and ecommerce trends, get the stats you need to drive your digital strategies in 2023. This year’s report includes more than 400 pages of crucial stats, charts, and insights on global digital behavior and usage. Read it below for all you need to know about today’s digital world.
China metaverse report by daxue consulting and ayo consultingDaxue Consulting
Tencent is well positioned to be a leader in digital content and the user experience within China's Metaverse. They have strong capabilities in gaming, social media, AI/ML, servers, digital economies and assets. Tencent has also invested in many international Metaverse companies and holds stakes in Epic Games, Snap, and Roblox. Moving forward, Tencent is developing VR/AR hardware to provide immersive interfaces for the Metaverse, in addition to their expertise in interactive digital content.
Digital 2023 Egypt (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Egypt in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Egypt, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Pakistan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Pakistan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Pakistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
This document outlines Gojek's go-to-market strategy for expanding into the Bogor, Depok, Tangerang, Bekasi (BODETABEK) region of Indonesia. It first provides background on the business landscape in BODETABEK. It then performs a TOWS analysis to identify strengths, weaknesses, opportunities, and threats. The strategy proposes focusing on employees, entrepreneurs, housewives, and students as key customer segments. It recommends a "beachhead" approach starting in Tangerang Selatan due to its population size, income levels, and number of students. Tactics include advertising on billboards and campus roadshows to recruit drivers, launch new products, and boost the Gojek
This document is requesting $5 million in funding. The current funding round is listed as $5 million. The amount being requested is repeated as $5 million.
Digital 2022 India (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in India in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in India, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Flipkart 7P's of Marketing,7P's concept,Marketing MixOjas Maheshwari
Flipkart is India's largest e-commerce company that started selling books in 2007 and later expanded into consumer electronics and other products. It was founded by Sachin Bansal and Binny Bansal and is headquartered in Bangalore, India. Flipkart has grown rapidly and now sells products across 14 categories. It has over 22 million registered users and ships 30,000+ items per day through its delivery network across 37 cities in India.
Vodafone UK plans to revive its brand image and increase revenue through a new 2018 integrated marketing communication plan. The plan aims to rebuild trust with customers and reposition the brand by focusing on younger and mature millennial customer segments. It adopts the 'star' strategy from the BCG matrix to align with market direction and implements the SIVA model in its marketing mix with a customer-centric approach.
Digital 2022 Bangladesh (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Bangladesh in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Bangladesh, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Pakistan (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Pakistan in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Pakistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
The design of a physical space can and should take advantage of information architecture (IA) deliverables, in particular when designing an integrated model of IA. The user must be able to easily-consult […] technology-dependent environments, e.g. digital medium or printed paper catalogue, in line with the information flow conveyed through the website.
Conveying the relevance of information to the user/consumer by means of applying information architecture principles with a view to designing a crisscross-connecting model of human-information interaction is the focus of this work.
Digital 2022: Essential Facebook Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook adoption and use around the world in April 2022, including the number of Facebook users by country, and insights into Facebook’s audience demographics (i.e. Facebook users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2023 Nigeria (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Nigeria in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Nigeria, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Thailand (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Thailand in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
DENTSU - 2023 Global Ad Spend Forecasts.pdfdigitalinasia
The world is entering a period of
economic downturn.
3 Advertising is a
bellwether industry, which means that it
is at the forefront of the economy, and
we are already seeing a slowdown in the
market.
During the pandemic, governments
provided fiscal stimulus to keep their
economies going, for example, through
furlough payments to keep workers at
home, and loans and grants to keep
viable businesses ticking over while
they could not trade. This expansion of
the money supply has led to inflation -
also helped by supply chain disruption
caused by further lockdowns in China
and the situation in Ukraine - which
governments are trying to address by
raising interest rates and taxes.
This in turn has led to a slowdown in
demand for products and services from
consumers who are less able to spend
or feel less confident about future
prospects, so are less willing to invest
in big ticket items like new cars and
homes. Consumers will be looking for
ways to save money, and for this reason
many subscription-only businesses
like streaming platforms are looking
for alternative ways to monetise, for
example, through advertising.
The latest Dentsu Ad Spend Report forecasts how the various mediums are shaping the ad spend share, globally with some of the major media channels like TV and digital, playing a significant role in India.
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2023. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Bata is a global footwear company founded in 1894 in Czechoslovakia. The document discusses Bata's international operations and interactions with foreign political systems in various countries over time, including Czechoslovakia, Canada, Uganda, Chile, and South Africa. It provides details on the economies and political situations in these countries that impacted Bata's business. The challenges Bata faced in South Africa due to apartheid and calls to nationalize industry are highlighted.
Digital 2023 Kenya (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Kenya in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Kenya, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Ethiopia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Ethiopia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Ethiopia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Reliance Jio Infocomm Limited is an Indian telecommunications company that provides 4G wireless services and fiber-optic infrastructure. It owns mobile apps like MyJio, JioTV, JioCinema and others. On social media, Jio posts daily on Facebook and Twitter to promote contests, videos, photos and engage users. Jio's marketing strategy focuses on competitive pricing, tariff plans, and offering own apps while eliminating roaming charges across India. It plans to expand broadband network coverage and continue developing new apps to meet future generation needs.
Accel Partners is a venture capital firm that has made over 800 investments and seen 165 exits, focusing on sectors including computing, consumer internet, energy, enterprise software, healthcare, mobile, networking, retail, security, semiconductors, and more. Headquartered in Palo Alto, California, Accel Partners has offices in the US, UK, China, and India, and is led by 49 key people.
Our AI connects enterprises and their customers over messaging apps to reduce costs by 70% per interaction. It has reached $2 million in annual recurring revenue after 6 months and is growing monthly subscription revenue 42% month-over-month. The company's AI handles entire customer relationships for enterprises with only 3 weeks of setup and has $36 million in pipeline deals.
Digital 2019 Poland (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Poland in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
This document summarizes the key findings of an annual survey of B2B content marketers. Some of the main findings include:
1) Nearly half of respondents expect their organization to hire more content producers in 2023 to help with increased workload.
2) Top performing content marketers are more likely to have a documented strategy, use content management tools, and feel they have the right technologies compared to average and least successful marketers.
3) In-person events have rebounded as a popular content format and are expected to see further investment in 2023, while use of paid distribution channels has decreased slightly from 2021 levels.
4) Creating content aligned across the buyer's journey and different teams remains
Planning and managing a digital strategy. This paper gives an overview of the steps, processes and thought required to plan, create, actualise and evaluate a digital strategy.
The document discusses Mahindra Logistics' strategy for entering and growing in the e-commerce market in India. It analyzes the current state of e-commerce logistics and warehousing in India, identifies opportunities for innovation and growth, and outlines Mahindra's vision and objectives. Key points analyzed include the size and growth projections of the Indian and global e-commerce and 3PL markets, customer expectations and industry best practices, and potential technology solutions for warehousing like RFID and 3D printing.
Accelerating your growth in e-commerce by Hadi Wenas, CEO aCommerce IndonesiaRuchipha
Hadi Wenas, CEO of aCommerce Indonesia shares his insights on acccelerating growth in e-commerce at The Indonesia Transport, Supply Chain and Logistics 2014 (ITSCL), conference held on Oct 29-30.
Vodafone UK plans to revive its brand image and increase revenue through a new 2018 integrated marketing communication plan. The plan aims to rebuild trust with customers and reposition the brand by focusing on younger and mature millennial customer segments. It adopts the 'star' strategy from the BCG matrix to align with market direction and implements the SIVA model in its marketing mix with a customer-centric approach.
Digital 2022 Bangladesh (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Bangladesh in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Bangladesh, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Pakistan (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Pakistan in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Pakistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
The design of a physical space can and should take advantage of information architecture (IA) deliverables, in particular when designing an integrated model of IA. The user must be able to easily-consult […] technology-dependent environments, e.g. digital medium or printed paper catalogue, in line with the information flow conveyed through the website.
Conveying the relevance of information to the user/consumer by means of applying information architecture principles with a view to designing a crisscross-connecting model of human-information interaction is the focus of this work.
Digital 2022: Essential Facebook Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook adoption and use around the world in April 2022, including the number of Facebook users by country, and insights into Facebook’s audience demographics (i.e. Facebook users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2023 Nigeria (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Nigeria in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Nigeria, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Thailand (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Thailand in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
DENTSU - 2023 Global Ad Spend Forecasts.pdfdigitalinasia
The world is entering a period of
economic downturn.
3 Advertising is a
bellwether industry, which means that it
is at the forefront of the economy, and
we are already seeing a slowdown in the
market.
During the pandemic, governments
provided fiscal stimulus to keep their
economies going, for example, through
furlough payments to keep workers at
home, and loans and grants to keep
viable businesses ticking over while
they could not trade. This expansion of
the money supply has led to inflation -
also helped by supply chain disruption
caused by further lockdowns in China
and the situation in Ukraine - which
governments are trying to address by
raising interest rates and taxes.
This in turn has led to a slowdown in
demand for products and services from
consumers who are less able to spend
or feel less confident about future
prospects, so are less willing to invest
in big ticket items like new cars and
homes. Consumers will be looking for
ways to save money, and for this reason
many subscription-only businesses
like streaming platforms are looking
for alternative ways to monetise, for
example, through advertising.
The latest Dentsu Ad Spend Report forecasts how the various mediums are shaping the ad spend share, globally with some of the major media channels like TV and digital, playing a significant role in India.
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2023. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Bata is a global footwear company founded in 1894 in Czechoslovakia. The document discusses Bata's international operations and interactions with foreign political systems in various countries over time, including Czechoslovakia, Canada, Uganda, Chile, and South Africa. It provides details on the economies and political situations in these countries that impacted Bata's business. The challenges Bata faced in South Africa due to apartheid and calls to nationalize industry are highlighted.
Digital 2023 Kenya (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Kenya in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Kenya, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Ethiopia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Ethiopia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Ethiopia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Reliance Jio Infocomm Limited is an Indian telecommunications company that provides 4G wireless services and fiber-optic infrastructure. It owns mobile apps like MyJio, JioTV, JioCinema and others. On social media, Jio posts daily on Facebook and Twitter to promote contests, videos, photos and engage users. Jio's marketing strategy focuses on competitive pricing, tariff plans, and offering own apps while eliminating roaming charges across India. It plans to expand broadband network coverage and continue developing new apps to meet future generation needs.
Accel Partners is a venture capital firm that has made over 800 investments and seen 165 exits, focusing on sectors including computing, consumer internet, energy, enterprise software, healthcare, mobile, networking, retail, security, semiconductors, and more. Headquartered in Palo Alto, California, Accel Partners has offices in the US, UK, China, and India, and is led by 49 key people.
Our AI connects enterprises and their customers over messaging apps to reduce costs by 70% per interaction. It has reached $2 million in annual recurring revenue after 6 months and is growing monthly subscription revenue 42% month-over-month. The company's AI handles entire customer relationships for enterprises with only 3 weeks of setup and has $36 million in pipeline deals.
Digital 2019 Poland (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Poland in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
This document summarizes the key findings of an annual survey of B2B content marketers. Some of the main findings include:
1) Nearly half of respondents expect their organization to hire more content producers in 2023 to help with increased workload.
2) Top performing content marketers are more likely to have a documented strategy, use content management tools, and feel they have the right technologies compared to average and least successful marketers.
3) In-person events have rebounded as a popular content format and are expected to see further investment in 2023, while use of paid distribution channels has decreased slightly from 2021 levels.
4) Creating content aligned across the buyer's journey and different teams remains
Planning and managing a digital strategy. This paper gives an overview of the steps, processes and thought required to plan, create, actualise and evaluate a digital strategy.
The document discusses Mahindra Logistics' strategy for entering and growing in the e-commerce market in India. It analyzes the current state of e-commerce logistics and warehousing in India, identifies opportunities for innovation and growth, and outlines Mahindra's vision and objectives. Key points analyzed include the size and growth projections of the Indian and global e-commerce and 3PL markets, customer expectations and industry best practices, and potential technology solutions for warehousing like RFID and 3D printing.
Accelerating your growth in e-commerce by Hadi Wenas, CEO aCommerce IndonesiaRuchipha
Hadi Wenas, CEO of aCommerce Indonesia shares his insights on acccelerating growth in e-commerce at The Indonesia Transport, Supply Chain and Logistics 2014 (ITSCL), conference held on Oct 29-30.
Forum e commerce brasil - Creating & defining b2b ecommerce strategyMarta Dalton
I presented these slides at the Forum eCommerce Brazil conference, on how to create a B2B eCommerce strategy, including marketing, merchandising, analytics, technology, and sales components.
Palestra Marta Dalton no Fórum E-Commerce Brasil 2018Júlia Rondinelli
Ex-diretora de e-commerce da Coca Cola, Marta Dalton, palestrou sobre as estratégias do e-commerce B2B e as principais oportunidades do setor nos próximos anos.
This document provides an overview of Flipkart, an Indian e-commerce company. It discusses Flipkart's founding in 2007, its focus on online book sales and later expansion, funding rounds, growth, and vision to become a $20 billion company by 2020. The document also summarizes Flipkart's organizational structure, internal and external communication strategies, marketing approaches, competitors, and analysis of its strengths, weaknesses, opportunities, and threats. It briefly describes a major crisis faced by Flipkart on its Big Billion Day sale in 2014.
Solving Omni-Channel Transformation with Customer CentricityE-commerce Brasil
Apresentação feita por Lisa Butler durante o Fórum E-Commerce Brasil 2015. Lisa é responsável por orquestrar o suporte de todas as atividades globais de pré-venda pelo eBay Enterprise, incluindo Desenvolvimento, Vendas e Inovação, participando também do planejamento estratégico de toda a companhia. Antes do eBay, ela atuou como líder global de Consultoria de Soluções para a Oracle ATG.
The document summarizes the current status of online retail in Pakistan and outlines opportunities and targets for ARY Sahulat Bazar. It discusses analyzing customer surveys over the last two years which found that awareness of ARY Sahulat Bazar needs to be increased through TV advertisements. It also recommends adding more fashion variety and improving product quality and website usability. The document then outlines restructuring efforts such as setting up virtual stores, moving from a CRM to an ERP system, and analyzing metrics like wallet card issuance, dispatch times, and earnings by channel.
This report compares the e-commerce websites Myntra and Jabong. It analyzes customer data collected through a survey of 60 users. The report finds that 57.89% of respondents used Myntra while 21.05% used Jabong. It analyzes preferences around factors like offers, discounts and return policies. The majority of users felt the websites were user-friendly and their payment security and return policies were satisfactory. Some suggestions for improvement included clearer return policies and price matching local markets.
The document discusses emerging trends in digital commerce, including brands becoming retailers and selling directly to consumers, the rise of personalized and omnichannel experiences, and new fulfillment models enabled by technologies like ship-from-store. It also outlines how Magento is positioned to help retailers address these trends through its open source e-commerce platform, new releases like Magento 2 and Cloud Edition, and capabilities like integrated analytics and payments. The presentation argues that Magento has the scale, features, and ecosystem to help businesses adapt to changing consumer demands and commerce innovations.
Meet Magento 2015 Utrecht - Digital in store - SmileSmile I.T is open
Smile's conference at the Meet Magento 2015 on Wednesday 27th and Thurday 28th in Utrecht (Netherlands)
Our E-business expert, Florent Sabourin, has animated a session about the subject "E-Sellers, boost your sales with in-store digital retail experiences!"
The Meet Magento conference is the perfect place for merchants, system integrators, developers and service providers that want to get independent information about Magento and ecommerce.
[DNTS2019 - EverWin] Tài liệu thuyết trình vòng 1 Chung kếtKhải Tiên
Tesco is considering expanding into the Vietnamese market and needs to determine the best strategies for entry and channel deployment. The document analyzes the Vietnamese retail landscape, consumer behaviors, potential channels such as convenience stores and supermarkets, and makes a recommendation for Tesco to utilize a 2-in-1 mini store chain model supported by a mobile app and digital in-store utilities. Financial projections are also provided to evaluate the viability of different expansion options.
Reliance communication wireless product (post paid) in Rajkot citychothaniabhay
The document summarizes a market research study conducted on Reliance Communication customers in Rajkot city. It was found that awareness of some Reliance products like FWP, CDMA and HSDC was low. Most customers did not feel mobile costs reduced with Reliance. Sales executives needed better training as they focused only on GSM. Most customers preferred improving customer care, reducing rates and adding valuable services to increase satisfaction. The internship helped the authors improve their communication, confidence and learning of marketing practices.
This document summarizes an e-commerce platform called LUSHDICKER that enables group buying. It has a founder and CTO with relevant experience. The problems it addresses are that prices are often the same online and offline, and suppliers need large quantity orders. The solution is a web/mobile platform where users can join groups to buy products and increase purchase volumes for discounts. The business model involves generating commissions from orders and potential subscription fees for delivery.
As head of Digital for RB.com I was responsible for over 16 global, world renowned brands focusing on marketing strategy, product marketing, brand awareness, product promotion and product platform optimization and setup.
My marketing career includes experience in primarily retail on global brands such as Durex, Dettol, Scholl, Strepsils, Nugget, Mr Min, Air Wick, Veet, Finish (having worked with retailers including Dis-Chem, PNP, Clicks, Takealot & Makro) and Finance (Dialdirect, 1st For Women, Budget Insurance, Hippo.co.za, Outsurance, Hollard & King Price).
With over 10 years of marketing expertise that spans marketing, media planning, buying, strategy, product marketing and media owner marketing across retail, finance and media globally; I have an unquenchable passion for media and innovation.
I am an eccentric, fast-paced marketing professional, advisor to emerging companies, a speaker on, marketing, social media and product development and I am passionate about Innovation, web technology and start-ups.
Chairman of the internet marketing association of South Africa, I currently hold a diploma in digital marketing management, a diploma in social media marketing and a certified inbound marketing professional through Hubspot University.
My specialties include: Advertising, Marketing, Product Marketing, Online Marketing, SEO, SEM, CRM, Account Management, Public Relations, Social Media Marketing, Online Brand Management and Product Innovation.
Maximize Revenue & CX >With O2O Omnichannel CommerceKien Doan
Generally talking about digitization of sales or business, we often think of e-commerce and although we have heard of it few people understand the O2O (Online 2 Offline) principle as well as the Omnichannel model applied to business digitization (both retail and wholesale). And most businesses upon digitizing retail & wholsale often think about Digital Marketing and E-commerce. In reality many businesses, even the giants of the retail industry, have tried to do it again and again without success. The biggest cause is not following the O2O principle. In short, reaching customers is increasingly shifting and dependent on Online, while converting into sales, most of them are still Offline.
A survey also shows that when applying the Omnichannel model, businesses can increase the frequency of shopping by 2.5 times and increase the order value by 13%. All are the result of adopting Omnichannel policy and model.
Offline Income Still Dominate Online Income
In Vietnam, in 2020, the total retail income on e-commerce will reach 8 billion USD, but only accounted for 5.5% of retail GMV in the year according to Vietnam E-Commerce and Digital Economy Bureau.
In Asia, in 2021, total retail sales on e-commerce will reach 74.36 billion USD, accounting for only 7.4% of retail GMV according to eMarketer.
Globally, in 2020, total online retail sales only account for 17.8% of retail GMV and is forecast to reach 19.6% in 2021 according to Statista.
International and Vietnam Industry Giants Have Deployed O2O.
Amazon.com according to published numbers and word of mouth from the US market seems to generate almost no profit and Amazon's profit seems to be generated from other infratructure services, the most famous of which is AWS. Walmart, which today has become a very sexy business in digital transformation, since 2000 has soon started to go online and today 80% of its brands are online, start to go online since 2000 and is considered to be event more sexy than Amazon. And Amazon didn't start going offline until 2015 and only can generate higher revenue than Walmart in 2020 and 2021 due to the impact of Covid.
In Vietnam Vingroup, MM MegaMarket, Coopmart, Lotte, ... have all deployed the O2O model.
Consider the O2O Omnichannel model for a better business outcomes in optimizing revenue and customer experience.
Online Furniture Company - A business planAparana Mittal
Online Furniture market is burgeoning given it lends itself very well to e-tailing space.
This is a business plan for a furniture company operating in a brick and mortar model but now wants to explore the online space to gain additional sales and improve profitability.
Asian Apparels Ltd is a Bangladeshi conglomerate with 29 years of experience in the apparel industry. It started operations in 1992 and has since acquired and established multiple apparel manufacturing companies. The group has grown into a leading conglomerate with diversified businesses in garments, textiles, packaging, aluminum, and other industries. Asian Group aims for 5-10% annual growth. Its strategic plan focuses on quality, cost efficiency, sustainability, and reliability through initiatives like digitalization, automation, innovation, and skills development.
IRAS offers a grant for IT Automation, IP Consulting and Training until end of 2014.
Time to contact us to know how to raise you company marketing automation and get extra cash-flow from the government.
The document discusses a survey of B2B digital transformation strategies. Key findings include:
- Fast-tracking digital transformation is a strategic priority for most B2B companies but 40% feel they are behind competitors.
- B2B companies must invest in new technologies to provide flexible digital experiences, but many are still building basic tools like ecommerce platforms.
- Companies cite the complexity of their businesses as the top obstacle to better digital experiences.
- Critical technologies over the next 18 months include content management, ecommerce platforms, and integration with back-end systems.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
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INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
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How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
2. Bangladesh
Internet Subscriber in Bangladesh
Bangladesh Telecom Regulatory Commission (BTRC) data
as of May 2015: A total of 45.677 million active
subscribers
Active Subscribers defined by use within past 90 days
80% of all active users in Bangladesh are Facebook
users.
44.223
0.198
1.256
INTERNET USERS
Mobile internet Wimax ISP + PSTN
Trend is showing
In 2015 the percentage
of smart phone users in
Bangladesh will be 69%
3. Bangladesh
How Customers has been Created and
Positive Trends
“Digital Bangladesh” priority of Government of Bangladesh
Governor, Bangladesh Bank suggested the e-market size to be Tk. 200 Crore
or USD 25 Million and GoB’s step for unified payment gateway
GrameenPhone has zero rated Facebook that helped in creating 12 million
Facebook users has emerged as status quo
Trend is showing that in 2015 the percentage of smart phone users in
Bangladesh will be 69%
5. Bangladesh
Business Anticipation
BATA E-COM (DIGITAL BUSINESS)
YEAR 2015 YEAR 2016 YEAR 2017 YEAR 2018
Total Sales Turnover
achieved by Digital
Business
0.04 0.2 0.75 2.25
Sales Turnover generated by
the www.batabd.com
0.008 0.040 0.150 0.450
Sales Turnover generated by
third-party partners 0.032 0.160 0.600 1.800
Currency in USD million
7. Bangladesh
3rd Party Channels at a Glance
E-Shop Name Comm.% Op Began Existing NOL TO (W31/15)
Daraz & Kaymu 18% 16 Feb 2015 225 Tk. 107,322
AjkerDeal 12% 8 April 2015 173 Tk. 144,859
Akhoni 9% 9 Aug 2015 225
www.akhoni.com
www.kaymu.com.bd
www.daraz.com.bd
www.ajkerdeal.com
9. Bangladesh
Starting www.batabd.com using Octashop
In discussion with Octashop about implementing e-commerce platform and
mobile application
Legal process and agreements are ongoing
Tentative launching date: Week 49/2015 (i.e. 29th Nov 2015)
E-Commerce Mother Catalogue (NOL 437) developed
Five stores (i.e. 3 City Concept + 2 Family Concept) selected for inventory
and return support
Hiring process has began
Payment Gateway, logistic, SMS, server and other vendor negotiation
ongoing
11. Bangladesh
Premium Brands in batabd.com
Hush Puppies: Agreed on
principle and awaiting
agreement.
Scholl: Permission received
for online sale
Nike: Need permission
once we have
www.batabd.com
Naturalizer: Awaiting
response
12. Bangladesh
Anticipation in E-Commerce
Channel 2015 2016 2017 Total
Pairs Lines TO $ Pairs Lines TO $ Pairs Lines TO $ Pairs T.O $
Daraz 120 8 7,500 400 10 25,000 600 14 37,500 1120 70,000
Ajkerdeal 60 6 3,750 200 8 12,500 400 10 25,000 660 41,250
Batabd 0 130 14 8,125 460 20 28,750 590 36,875
Total 180 11,250 730 45,625 1,460 91,250 2370 14,8125
Ms. Natalie Chau, Wolverine Hong Kong has agreed on principle and currently
we are working on legal vetting.
15. Bangladesh
Potential Project: Aspiring
Customers are looking for something
special and aspiring bespoke shoes
online that friends will admire.
Product differentiation
Dedicated stock
Exclusive online
18. Bangladesh
Current Challenges
Dedicated Team & Recruitment Time Needed
Octashop implementation
MIS integration
E-Commerce team
Logistic partner, bank and Payment Partners
Existing law on foreign software purchase
Merchandising
Dedicated stock – having to largely rely on inter-transfer from stores after
orders
Five stores selected to provide support in terms of inventory and
return/exchange
Product Content Development
20. Bangladesh
PROCESS IMPROVEMENTS
• From 67 lines to 437 lines gives a powerful extent of
products to reach the target of 2015
Increasing the width in Product Mix
• 5 selected stores along with CDC to fasten the process of
delivery to customers
Introducing Dispatch from Stores
• Dedicated buying of products for individual categories
exclusively for e-commerce.
Dedicated Buying For E-commerce
25. Bangladesh
PRODUCT DEVELOPMENT STRATEGY
• 10 Product Ideas from Each CFS Meeting
• Idea Selection from Product Meet
• Best Seller Info from 3rd Party
• Footin Products from Bata Thailand and Bata
India
• A1 Replica Samples
• Designation of E-Com Designer
• Market Best Seller
• Inspiration from International Players
Idea House
26. Bangladesh
MERCHANDISING STRATEGY
• The new collection of every quarter will be
first launched in e-commerce to give
customers the essence of exclusivity.
Through e-commerce they can buy the new
collections 2 months ahead of the stores in a
markdown price.
Inventory Allocation
• Concentrated focus on four top selling
categories: Men’s casual, Men’s summer,
Weinbrenner & Bags.
• Focus on quick replenishment of the said
categories.
• Including exclusive product lines.
Focus Categories
• Intake Target 50%
• Markdown-10%
Margin Strategy
• Assignment of Separate OTB for
Sources
OTB Segregation
27. Bangladesh
SOURCING STRATEGY
• Identify suitable suppliers for one time
runaway collections which is to be purchased
on consignment basis (Ref. Noir, Sailor,
Cats Eye Vendors)
Buying of Run Away Collection
• Separate OTB declaration & dedicated buying
for E-Commerce
Separate CFS Buying
• Quarterly Meeting organized by LSD
• Seasonality based Meeting in Line with
Batabd Shoe line Calendar
E-Com Product Meet
•Sourcing Structure
12%
2016 2017 2018
43%
42%
15%
43%
45%
45%
35%
20%
IMPORTLSDIN-HOUSE
28. Bangladesh
MARKETING STRATEGY
• Google display, SEO, Face book post boost,
YouTube pre-roll.
Online Promotion
• Store POP, carry bag, salesman t-shirt,
magazines ad, press ad and PR.
Offline Promotion
• With credit card companies and different
Telco.
Co-Promotion
29. Bangladesh
Months
1 2 3 4 5
6 7 8 9
10 11 12 13
14 15 16 17 18
19 20 21 22
23 24 25 26
Spring Summer Promotion
27 28 29 30 31
Eid-ul-Fitre Promotion
32 33 34 35
36 37 38 39
Puja Promotion
40 41 42 43 44
45 46 47 48
49 50 51 52 53
Back to School
X-Mas Day
May
Marketing Plan 2016
Weeks
January
Back to School /Happy New Year promotion
bundle offer for Valentines Day campaign
February
Bengali New Year
December
Year End Sale
March ICC Cricket Twenty20 Cup
June
August
September
Celebrating the month of Friendship
July
April
Mothers Day / Brand Campaign (Comfit)
Brand Campaign (North Star)
October
November
Autumn Winter Promotion / wedding shoe promotion
Eid-ul-Fitre Promotion
Sale offer friendship day
Eid ul Azha
Spring Summer Promotion
30. Bangladesh
Back to
school
Ben10
merchandise
free with
school shoe
Valentines
day
Bundle offer
20% discount
on 2nd pair
ICC T20
World Cup
Free cricket
ball with
Power shoe
Bengali New
year
Campaign
highlighting
colourful
summer lines
Mother’s day
promotion
Special offer
on Bata
Comfit
Eid ul Fitre
Joint
promotion
with telecom
and Bkash
MONTHLY ACTIVITIES
31. Bangladesh
Big sale
offer
Big sale on
aged
merchandise
Friendship
day
promotion
Sale offer for
friends
Buy for your
friend and
get discount
on your
purchase
Eid ul Azha
Joint
promotion
with telecom
and Bkash
North Star
Campaign
Joint
Promotion
with another
young
targeted
brand like
Airtel
Wedding
shoe
campaign
Special offer
on wedding
shoe.
Co-
promotion
with beauty
parlour
Year End
Sale
Clearing
aged
merchandise
MONTHLY ACTIVITIES
32. Bangladesh
Month Date Day Special Days
Facebook
Status
Update
Facebook
Post
Facebook
Campaign
Instagram
Web
Banner
January 1 Friday New Year's Day
February 14 Sunday Valentines Day
April 14 Thursday Bengali New Year
May 12 Thursday Mother's Day
June 5 Sunday World Environment Day
June 16 Sunday Father's Day
July 9 Saturday Eid-ul-Fitr
September 9 Friday Eid-ul-Adha
October 22 Saturday Pooja
December 16 Friday Victory Day
December 25 Sunday Christmas Day
December 31 Saturday New Year's Eve
SPECIAL DAY PROMOTIONS
35. Bangladesh
PRICE POINT PLAN Q4 -2015
Price (BDT) NOL CON % MARGIN
990 4 7% 47%
1,190 6 7% 48%
1,890 2 11% 48%
1,990 2 11% 51%
2,190 2 21% 51%
2,290 6 11% 51%
2,490 2 6% 52%
2,990 1 6% 52%
3,490 10 7% 52%
3,990 10 13% 51%
Grand Total 45 100%
CATEGORY PLAN 2015 – MEN’S
CASUAL
• 54% of the business will be covered
from BDT 1,890 to BDT 2,290.
36. Bangladesh 36
NO. PRICE PICTURE
CATEGORY
CODE
CATEGORY
NAME
BRAND ARTICLE NO. NOOS/NEW SOURCING
25.
2,990
03
MEN’S
CASUAL
BATA 821-8642 NEW IMPORT
26.
3,490
03
MEN’S
CASUAL
BATA 824-9554 NEW IMPORT
27.
3,490
03
MEN’S
CASUAL
BATA 824-4554 NEW IMPORT
28.
3,490
03
MEN’S
CASUAL
BATA 853-9820 NEW IMPORT
E-COM SHOELINE CATELOGUE Q4-
2015
Sample Page from Mother Catalogue
37. Bangladesh 37
NO. PRICE PICTURE
CATEGORY
CODE
CATEGORY
NAME
BRAND ARTICLE NO. NOOS/NEW SOURCING
41.
3,990
03
MEN’S
CASUAL
BATA 821-4645 NEW IMPORT
42.
3,990
03
MEN’S
CASUAL
BATA 823-9820 NEW IMPORT
43.
3,990
03
MEN’S
CASUAL
BATA 823-2820 NEW IMPORT
44.
3,990
03
MEN’S
CASUAL
BATA 821-2524 NEW IMPORT
E-COM SHOELINE CATELOGUE Q4-
2015
Sample Page from Mother Catalogue
38. Bangladesh 38
MERCHANDISING STRATEGIES 2016 – MEN’S CASUAL
•Target 2016
2,160,000 BDT
396
2,160
8,100
27,000
2015 2016 2017 2018
T/O (‘000) BDT
• Launch new trendy fashionable styles with
cushioned insoles for better comfort.
Adding at least 10 new lines
each quarter
• HP casual collection from BDT 6,990 to 11,990
will be introduced.
HP collection
• Introduce Full range leather collection between
BDT 1,890 to 2,290.
Leather Collection
44. Bangladesh 44
NO. PRICE PICTURE
CATEGO
RY CODE
CATEGOR
Y NAME
BRAND ARTICLE NO. NOOS/NEWSOURCING
37. 2990 05
MEN'S
SUMMER
Scholl 864-6624 NEW LSD
38. 2990 05
MEN'S
SUMMER
Scholl 864-4624 NEW LSD
39.
2,990
05
MEN'S
SUMMER
BATA 864-6915 NEW LSD
40
2,990
05
MEN'S
SUMMER
BATA 864-4915 NEW LSD
E-COM SHOELINE CATELOGUE Q4-
2015
Sample Page from Mother Catalogue
45. Bangladesh 45
• Introduce colorful EVA sandal with sporty
upper for teenagers for everyday use targeting
price Tk. 450 to 590.
Introduce colorful and chic
collections
• Launch a range for younger generation
(inspired by Japanese collection) targeting
price Tk.790 to 990
Japanese style
• Introduce light weight PU outsole with crafted
cork effect midsole which gives elegant look
specially for middle age office going ,who have
limited time to visit shop
New dress look contemporary
sandal
2,560,000 BDT
•Target 2016
469
2,560
9,600
30,60
0
2015 2016 2017 2018
T/O (‘000) BDT
MERCHANDISING STRATEGIES 2016 – MEN’S SUMMER
49. Bangladesh
Price NOL CON % MARGIN
890 2 13% 50%
990 2 9% 50%
1,390 2 9% 51%
1,490 2 8% 51%
1,790 2 10% 50%
1,890 4 8% 55%
1,990 8 10% 55%
2,190 2 5% 52%
2,290 2 6% 52%
2,390 2 7% 52%
2,490 2 6% 50%
3,990 2 1% 50%
4,490 2 3% 50%
4,990 2 3% 50%
5,990 4 1% 50%
Grand Total 40 100%
CATEGORY PLAN 2015 –
WEINBRENNER
PRICE POINT PLAN Q4 -2015
• 67% of the business will be covered
from BDT 890 to BDT 1,990.
50. Bangladesh 50
NO. PRICE PICTURE
CATEGORY
CODE
CATEGORY
NAME
BRAND ARTICLE NO. NOOS/NEW SOURCING
29.
2,490
45
WEINBRENNE
R
WEINBRENNE
R
821-6963 NEW LSD
30.
2,490
45
WEINBRENNE
R
WEINBRENNE
R
821-2963 NEW LSD
31.
3,990
45
WEINBRENNE
R
WEINBRENNE
R
851-4603 NEW CFS
32.
3,990
45
WEINBRENNE
R
WEINBRENNE
R
851-9603 NEW CFS
E-COM SHOELINE CATELOGUE Q4-
2015
Sample Page from Mother Catalogue
51. Bangladesh 51
No. Price Picture
CATEGORY
CODE
Category
NAME
Brand Article No. NOOS/NEW SOURCING
37.
4,990
45
WEINBRENNE
R
WEINBRENNE
R
853-8633 NEW CFS
38.
4,990
45
WEINBRENNE
R
WEINBRENNE
R
853-4633 NEW CFS
39.
5,990
45
WEINBRENNE
R
WEINBRENNE
R
823-4698 NEW CFS
40.
5,990
45
WEINBRENNE
R
WEINBRENNE
R
823-9698 NEW CFS
E-COM SHOELINE CATELOGUE Q4-
2015
Sample Page from Mother Catalogue
52. Bangladesh 52
•Target 2016
• Shoe offers the best adherence to the
ground, is highly abrasion resistant and
keeps its flexible in all weather
Adding 10 more lines in every
quarter from CFS
• Introduce stylish faux leather and stitched
down construction with a classic look.
Introducing leather collection
• Maintain stock of best sellers & NOOS
articles at CDC for continuous
replenishment & support.
CDC Stock
3,680,000 BDT
675
3,680
12,600
32,400
2015 2016 2017 2018
T/O (‘000) BDT
MERCHANDISING STRATEGIES 2016 - WEINBRENNER
56. Bangladesh
Price NOL CON % MARGIN
1,790 5 18% 48%
1,890 3 12% 47%
2,190 4 11% 50%
2,390 7 6% 50%
2,590 7 7% 47%
2,790 3 5% 47%
3,190 2 3% 48%
6,990 5 16% 51%
7,990 8 21% 50%
Grand Total 44 100%
CATEGORY PLAN 2015 – BAGS
PRICE POINT PLAN Q4 -2015
• 41% of the business will be covered
from BDT 1,790 to BDT 2,190.
57. Bangladesh 57
No. Price Picture
CATEGORY
CODE
Category
NAME
Brand Article No. NOOS/NEW SOURCING
5
2,590
52 BAGS BATA 994-8222 NEW IMPORT
6
2,590
52 BAGS BATA 994-5222 NEW IMPORT
7
2,590
52 BAGS BATA 994-6222 NEW IMPORT
8
2,390
52 BAGS BATA 994-5444 NEW IMPORT
E-COM SHOELINE CATELOGUE Q4-
2015
Sample Page from Mother Catalogue
58. Bangladesh 58
NO. PRICE PICTURE
CATEGORY
CODE
CATEGORY
NAME
BRAND ARTICLE NO. NOOS/NEW SOURCING
21
7,990
52 BAGS HP 991-4011 NEW IMPORT
22
7,990
52 BAGS HP 991-9011 NEW IMPORT
23
6,990
52 BAGS HP 991-5012 NEW IMPORT
24
6,990
52 BAGS HP 991-8012 NEW IMPORT
E-COM SHOELINE CATELOGUE Q4-
2015
Sample Page from Mother Catalogue
59. Bangladesh 59
NO. PRICE PICTURE
CATEGOR
Y CODE
CATEGORY
NAME
BRAND ARTICLE NO. NOOS/NEW SOURCING
41
3,190
52 BAGS Power 911-2000 NEW IMPORT
42
3,190
52 BAGS Power 911-6000 NEW IMPORT
43
2,590
52 BAGS North Star 911-6444 NEW IMPORT
44
2,590
52 BAGS North Star 911-9444 NEW IMPORT
E-COM SHOELINE CATELOGUE Q4-
2015
Sample Page from Mother Catalogue
60. Bangladesh 60
MERCHANDISING STRATEGIES 2016 - BAGS
• Exclusive HP hand bags targeting upper
class segment . With exotic look having price
points 6990-7990 BDT
Hush Puppies Hand Bags
• Contemporary Bridal collection / Stone clutch
to complement Bridal Marie Claire shoes
Bridal Collection
• Very attractive price points 1390 – 1790 BDT
to focus on mid high range consumer
segment for volume sales.
Affordable Ladies’ Bags
1,600,000 BDT
•Target 2016
293 1,600
7,200
27,00
0
2015 2016 2017 2018
T/O (‘000) BDT
Not surprisingly, most people are accessing internet through their mobile devices, an astounding 44% followed by ISP/PSTN. They are also Facebook users. Given Bangladesh defines 18 to 35 years old as “youth” the users are mostly young.
The development policy of Government of Bangladesh is driven by the tagline, Digital Bangladesh. As the current political party is enjoying back-to-back terms in power the associated industry players have benefitted. New and cheaper mobile phones have become within reach of rural population.
How we started and what we have done
Custom ID can be put under Marketing strategy, inspiration can b the main part of your presentation +Vivian