SlideShare a Scribd company logo
& ONLINE SALES
AUTOMATION

PIC CLAIM OFFER | Build your own LUCK!
- Partner with GetBuzz.net
-
We are Certified by

www.FYWinTheWorld.com | www.youtube.com/FYWinSG
•
•
•
•
•
•
•

eCommerce/Booking/CRM
Mobile Apps
Social Media & Video Market Trends
Website CRO/Video Marketing
Platforms & Broadcasting
Case Study
PIC OFFER

Summary
http://miniwardrobe.com
http://www.firmoo.com/
http://www.themovieshirt.com/
http://www.aesop.com
http://www.heytens.com/
http://www.johnsonscoffee.com/
http://www.candle4less.com/
http://www.etnaitalianrestaurant.co
m/
…and many more…

eCommerce/Booking/CRM
Mobile Apps
Country

FaceBook

YouTube

LinkedIn

Singapore

1.5 million

1 million

50,000

Malaysia

5.2 million

2 million

45,000

Thailand

10.2 million

5 million

18,000

4 million

1.5 million

80,000

5.2 million

1.5 million

60,000

Indonesia
Philippines

Source: Global Customer Acquisition – www.mvfglobal.com

Daily Connections
Share of Total Online Minute
Singapore
Malaysia

58.4%

41.6%

65.0%

35.0%

Philippines

71.0%

Indonesia

71.4%

29.0%

Under 35
Age 35 and Older
28.6%

Vietnam

78.6%

21.4%

Thailand

77.5%

22.5%

*source: comScore - 2012

Demography & Time Spent
(*online video watching)
“Implanting Video on
Home Page increase
18% sales conversion
on a global average”
- Mashable, May 2013

Conversion Rate
Optimization
Delivering a Message

• Newsletter (eDM) - Max Return 2/2.5%
 e.g. 4000 emails  only 80-100 reached

• Magazine - Max Return 1.5/2%
 e.g. 30,000 prints  300/600 reached

• Blog Banner - Max Return 0.2/0.5%
 e.g. 100,000 unique visitors  200/500 reached

• Video Marketing - Max Return 12/14%
 e.g. 100,000 targeted (*keyword + profiling)  12/14,000 reached

Sales Optimization
PRODUCE

BROADCAST

PLATFORMS

Website Sales Conversion Optimization
Video Marketing
www.youtube.com/AsmaraLifestyleGr
oup

www.youtube.com/GroupIndoChine

YouTube Channels
YouTube TrueView (1/2)
YouTube TrueView (2/2)
National Brand Awareness  1,454,878 impressions
Total Views on Channel  84,326 views
Expected  Increase in membership requests
Budget Spent  S$4,375.94
Website’s Clicks Enhancement  5,719 clicks
ClickTrough Rate  14.74%
http://www.youtube.com/SGRecreationClub

Case Study | Video
Broadcasting
(2 months)
Government Requirements
•
3 CPFs
•
Activities Registered in Singapore
•
Full Payment Upfront
Refund Model
•
SGD 15,000  3/4 weeks
•
60%  2/3 months

Example - SGD 15,000 Package
Purchase
60% + SGD15k  SGD24k rebate

SGD 9,000 Extra-Cash Flow

Source: IRAS – http://www.iras.gov.sg/

Productivity and Innovation
Credit
Services

SGD 15k SGD 25k SGD 35k

PIC Claim Packs

Online Website Platform
eCommerce or Online Booking System

✔

✔
✔

Website Navigation Tool

✔

✔

Customer Relationship Management or Mobile Apps

✔

IT Automation Platform

Website SEO – Google.com.sg
TREE (3) Months

✔

SIX (6) Months

✔

TWELVE (12) Months
Logo Design & Animation

✔

✔

✔
✔

Banner/Skin Design
Social Media Broadcasting

✔

✔

✔

Facebook

✔

✔

✔

YouTube / Google +

✔

✔

✔

✔

✔

✔

✔

LinkedIn
Video SEO – Google.com

Brand IP Consultancy

Video Content
Venue Showcase or Doodle/Whiteboard

✔
✔

Product Advertising or Motion Graphics/InfoGraphics
Corporate Video or 3D Animation

✔

Digital Consultation
WordPress
YouTube / Google +

✔

✔

✔

✔

✔

Facebook

✔

LinkedIn

✔

PIC CLAIM - Packages

Training
 Online Sales Platform Automation
 Optimization/Refreshment of Online Visibility
 National Brand Development Awareness
 Services’ Professionalism & Quality Perception Improvement
 Conversion Rate Optimization Improvement – Reduce Website



Bouncing
Social Media Platforms Presence Enhancement
Revitalization of the Image Branding

 Online Sales Automation Stimulation
**ROI = Return On Investment

PIC CLAIM with FYW | ROI
Thanks!
FindYourWayInTheWorld & GetBuzz.net
8 Cross Street, #28-00 PWC Building, Singapore 048424
(+65) 6850 7764 |  info@fywintheworld.com |
www.fywinsg.com

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Productivity & Innovation Credit