8. Negative
Reinforcement Taking away a
stimulus, which
strengthens a
response & makes
it more likely to
recur (e.g., headache
removed after
Taking an
aspirin)
•Punishment
12. sEs of classical conditionin
in clinical sEttings
•Acquisition of fearand
anxiety about hospital
•Chemotherapy for
treating Cancer
•Treatment of Phobias
13. Shaping
• Reinforcement is
delivered after
successive
approximations of
the desired
response
Modeling
• Modeling, which is
also called
observational
learning or
imitation.