1. SamanthaHill
Q Working events: the SSL, IMPACT Awards, AGM...
Type of work: Projectmanagement,researching,presentingandorganising
Date: June 2013- June 2014
Audience targeted:GSK employees,stakeholdersandthe public
Reflection:
I reallyenjoyedtakingpartinthese eventsaseachone forcedme out of my comfortzone indifferentways.The SSLevent
encouragedme toapproach people toengage themindiscussionandtoshowcase a worldclassfacility.The AGMhelpedme
to talkto share holders andto deal withpossiblydifficultsituations.The GSKIMPACTawards wasa humblingexperience,it
has openedupmyeyestothe workthat individualsdointheircommunitiesandhowselflesssome people canbe.
The ShopperScience Lab (SSL) internal launch
Date: September2013
Objective:The purpose of the SSL internal launchwastoraise awarenessof a
worldclassfacilityownedbyGSK.The SSL isthe largestshopperinsightsfacility
inEurope and is a great pride toGSK as the researchconductedthere provides
GSK withinvaluableinsightsintothe mindsof shoppers,customersand
experts
Tactics:
 Hand out promotional materialsi.e.coffeecupholders,toothpaste
samples,informationbookletsetc.
 Showcase leadingtechnologyfromthe SSLsuchas eye tracking,facial
recognitionandskin temperaturereadings
Involvement:I organised the promotional materials for the day’s events
and also ensured that the free samples that were being given away were
ready for collection. In a team, I helped to present the SSL to GSK
employees by speaking to people in the ‘street’ and encouraging them
to visit the SSL exhibit. I answered questions about the SSL and also
handed out bookletswhichexplainedthe more intricate detailsof the SSL
Evaluation: The internal SSL launch was a huge success and many
people signed themselves up for a visit to the SSL site. All of the
booklets and free samples were handed out and everyone that visited
the exhibit seemed to enjoy the trials that were taking place
GSK IMPACTAwards
Date: May 15th
2014
Objective:To recognise andrewardcharitiesdoingexcellentworkto
improve people’shealth.
Tactics:
 A prestigiousjudgingpanelshortlisted20charitiesoutof 420
applications.10winnerswere thenselectedand eachreceived
£30,000 fromGSK and the overall winnerwonanextra£10,000 for
theircharity.
 To provide the charitiesonthe nightof the eventwiththe VIP
treatmentthattheydeserve
 To showcase the top10 charitiesworkin 10 shortfilms
Involvement:
- Guidingpeople through‘Space’inthe ScienceMuseuminaspeedy
fashion
- Ensuringthe charityI was responsible reachedtheirplanned
locationsontime;tothe IMAXfor the filmshowings andtothe
photographerafterthe winnerhadbeenannounced
GSK Annual General Meeting(AGM)
Date: May 6th
-7th
2014
Objective:To promote GSK ConsumerHealthcare to
400-500UK shareholders
Tactics:
 DisplayCHproducts aroundthe AGM lobby
and presentbrandstoshare holdersand
the Corporate Executive team
 Hand out goodie-bagstoshareholders(after
meetinghasfinished)
Involvement:
I presentedthe MaxiNutritionbrandto
shareholdersandthe Corporate Executive team. I
helpedtopackgoodie-bagsandsecuredthese in
large boxestobe deliveredtothe AGM.I also
bookeda restaurantforthe volunteersinthe night
time,aswell ashotel roomsfor those wholivedfar
away.