An introduction to NRG Experiential agency based in Los Angeles.

1. #MADEWITHNRG
an introduction to our agency
CRAFTED CREATIVE EXPERIENTIAL

2. Just Right
Meaning is deeper
through experience
d
NRG brings experiences to life.
We’re a band of creators, makers and builders that provide a level of services
and craftsmanship unique to the industry.
Our focus is on activating around lifestyles where boundaries are challenged
and physical limits are redefined… and we do it better than anyone else.
We’re from the space. We live this lifestyle and curate the culture. You might
just say, it’s in our blood.
We’re small, agile and independent, which means we’re able to provide the
adequate resources and expertise needed to achieve objectives – without
unneeded layers of bureaucracy or overhead.
You won’t find any prima donnas or politicians… just people who hand craft
great work, who are kind, smart and fair.
WHATTOEXPECT
s

3. We do more than tell stories.
We create experiences that people tell stories about.
We bring brands to life by creating, curating and hand-crafting the
moment.
We combine a bit of blue-collar creativity with the latest technology
in order to deliver a personal experience that lives well beyond the
moment – in minds as well as social feeds.
We create experiences…
that people tell stories about.
s

4. WORK EXAMPLES
MADE WITH NRG
DESIGN
CREATE
BUILD
CONNECT
ENGAGE

5. To premiere NBA2K18’s all-new, open-
neighborhood environment, 2K brought
100 press and media influencers from
around the world to New York for an
amazing one of a kind experience.
NRG was tasked with creating a day of
unforgettable activities that would bring the
intimacy and personality of the
neighborhood to life.
The result was the #RunTheNeighborhood
experience, a fully immersive multi-stop
tour that told the unique story of the
NBA2K Neighborhood, with New York City
as the ultimate backdrop.
PRESS LAUNCH
NBA 2K18

6. #madewithNRG

7. Globe International has built a
reputation within the skate and surf
community for it’s premiere events.
Highly creative and totally immersive,
the brand always looks to deliver
something beyond ordinary.
NRG was tasked with transforming an
airplane hangar in Long Beach into the
venue of the World Premier for “Strange
Rumblings In Shangri La”.
The end result provided the perfect
environment for a screening of an
amazing movie.
GLOBE INTERNATIONAL
MOVIE PREMIERE

8. #madewithNRG

9. NRG was tasked to create a mobile tour
for The North Face that would visit retail
stores and college campuses nationwide.
An Airstream trailer was designed and
fabricated especially for The North Face
and traveled nationwide over a three
month period.
In addition to being a crowd stopper, the
onsite activations included, product trials,
gift with purchase, and a green screen
photo activation to picture yourself in a
Thermoball jacket.
THE NORTH FACE
MOBILE RETAIL TOUR

10. #madewithNRG

11. The Red Bull brief was to develop, and
execute a unique international branding
platform that celebrated action and
adventure sports photographers and
showcased their craft.
The result was the Illume project.
NRG oversaw contest submission and
judging, exhibit design, website design,
marketing strategies, collateral design,
outside sponsorship, exhibit tour logistics
and management, as well as the production
of the awards ceremony and exhibit
unveiling party.
RED BULL USA
EXHIBIT & INSTALLATION

12. #madewithNRG

13. NRG was tasked with managing a hybrid
venue space for Nike Sportswear in the heart
of Hollywood, CA.
The space needed to accommodate a variety
of activities including a retail component,
limited edition product launches, film
premieres, VIP parties, art workshops, live
music and cultural events.
Having undergone a complete internal and
external transformation, the space was home
to over 100 different activations and retail
open five days per week.
BRAND INSTALLATION
NIKE INC.

14. #madewithNRG

15. THE NORTH FACE
The North Face hired NRG to help develop a
goal-based, social fitness training program.
The program targeted outdoor enthusiasts to
train together, and work towards reaching
their individual goals.
NRG worked with The North Face to develop
the performance standards, identify trainers
and implement the program in five cities -
Boston, Chicago, New York, San Francisco,
and Washington DC.
Over the two year span of the program, more
than 10,000 participants became brand
loyalists.
TRAINING PROGRAM

16. #madewithNRG

17. At NRG, we have developed a very specific approach.
- We work from reality up… so strategy first.
- Insight driven and idea led.
- A collaborative, invested process with our clients.
- Challenging but never gratuitous, always purposeful.
- Only when we have collectively identified the problem and the solution, are
we able to craft memorable experiences that people tell stories about.
#MADEWITHNRG

18. Content Creative Experiential Social
While experiential is our focus, we have an extended network of partners
and collaborators that work frequently and seamlessly with us.
By leveraging partners and their specific subject matter experience, we
provide clients with a holistic offering way beyond what's expected.
Independent by design, collaborative by nature, we are nimble, agile and
adaptive - providing precisely what’s needed and nothing that’s not.
BEYONDEXPECTED
#MADEWITHNRG

19. Gavin Smith
323.640.2105
gavin@experiencenrg.com
#MADEWITHNRG
CRAFTED CREATIVE EXPERIENTIAL
thank you