Movico roadshow marketing sports events

1. Movico
R o a d s h o w M a r k e t i n g & S p o r t s E v e n t s

2. Movico
R o a d s h o w M a r k e t i n g & S p o r t s E v e n t s

3. 3
Why?
Even though digital plays an important role
in our lives, it can never replace the power of
real life contact.
Face-to-face engagement is where the
rubber meets the road, where you really
start driving positive outcomes. Human
beings like to be engaged with other human
beings, whether that’s at a business event or
a sports event.

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Brand Experience
There’s nothing
that beats the
live experience

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How?
With our extensive fleet of mobile event
structures we offer you the possibility to
reach, connect, engage and activate your
target audience.
We take care of everything; from start to
finish, from concept to execution.
We do it the Movico way… with a personal
touch. We are obsessed by delivering the
best performance anytime and anyplace.

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Roadshow Marketing
Movico is your
partner for roadshows

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Our services
From start to finish, transforming your event into
an experience with a unique identity.
CONCEPT, DESIGN & REALISATION
Tailor-made concepts, modifications & branding
PROJECT MANAGEMENT
Coordination & execution from a to z
TECHNICAL MANAGEMENT
Custom-made transformation & 24/7 support
LOGISTICS MANAGEMENT
Routing, planning & documentation
OPERATIONAL MANAGEMENT
Transport, set-up/dismantle & assistance on site
MOBILE EVENT STRUCTURES
Wide range of different types of ‘transformers’

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Project Organisation

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Sports Events
Movico is your
partner in facilitating
sports events

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Experience matters
More than 25 years of experience in roadshow marketing
and sports events
Proven international track record
Experience based on high performance events with
logistic challenges
Full service company with a single point of contact from
idea to implementation
Our customers appreciate us with a NPS of 83
Anyplace, anytime, anywhere in the world and for every
type of event

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Facts & Figures

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Fan Engagement
We help you to connect
face-to-face with your
target audience.
Anyplace, anytime!

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Our clients

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Fan engagement

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Facilitating Sports Events
Guest & fan experience
Mobile event structures
Iconic venues
> 100
Workplaces for Press
Challenging
locations
> 10.000 VIP
guests
Daily movement6.500 Km
Click the icon
for an example

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Brand activation

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Brand activation
eSports brand activation
Live experience
Lead generation
OTS: 280.000
people
Brand
awareness
50 Event days15.000 Visitors6.500 Km
Click the icon
for an example

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Brand experience

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Brand experience
Brand & event activation
VR experience
Sales & entertainment
OTS: 234.000
people
Fan engagement8 Event locations> 10.000 Cans sold5.500 Km
Click the icon
for an example

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Sponsor activation

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Sponsor activation
Brand activation
Live experience
Fan engagement
OTS: 278.200
people
Fan engagementBrand
awareness
10 City centres6.500 Km
10 countries
Click the icon
for an example

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Sponsor activation

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Sponsor activation
Fan & employee engagement
Brand experience
Corporate hospitality
OTS: 294.000
people
Relationship
management
Employee &
Fan engagement
Brand
awareness
7.000 Km

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Innovation

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Innovation
Immersive experience
Customer journey
Technology & sales
OTS: 807.000
people
Customer
engagement
Corporate events> 80 Event days> 20.000 Km
3 countries
Click the icon
for an example

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Innovation

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Innovation
Showcase innovations
Branding & exposure
Customer demo & training
OTS: 1.929.000
people
Customer
engagement
250 Event daysExhibitions and
corporate events
> 65.000 Km
28 countries
Click the icon
for an example

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Product launch & training

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Product launch & training
Brand experience
Personal contact
Sales support
4 TrucksProduct launch &
training
B2C & B2B Brand
awareness
Exhibitions &
corporate events
> 260.000 Km
Click the icon
for an example

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Product presentation

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Product presentation
Brand promotion
Sales activation
Pop-up unit

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Product presentation

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Product presentation
Brand promotion
Product placement
Sales
Customer
engagement
Sales booster250 Event days65.000 Km
all across Europe
OTS: 2.798.000
people

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Country promotion

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Country promotion
Branding & exposure
Tourism & sales activation
Content generator
Promote tourism &
broadcasting
4 Cities in Russia13.500 Visitors13.000 Km OTS: 556.000
people
Click the icon
for an example

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Company anniversary

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Company anniversary
Customer & employee engagement
Brand promotion
Product demo’s
Customer
engagement
Corporate events12 Countries16.000 Km OTS: 700.000
people

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Company anniversary

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Company anniversary
Partnership promotion
Personal contact
Product placement
Customer
engagement
Corporate events26 Locations> 5.500 Km OTS: 238.000
people
Click the icon
for an example

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Education

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Education
Music promotion & education
Immersive experience
Talent development
> 2.500 Concerts> 650 Locations> 125.000 Children
reached
> 10.000 Km
per year
OTS: 295.000
people
Click the icon
for an example

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Fan engagement

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Fan engagement
Event experience
Sponsor activation
Story telling
15.000 Fans reachedSport clubs60 Event days5.000 Km OTS: 214.000
people
Click the icon
for an example

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Team base

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Team base
Support top sports performance
Team hospitality
Ultimate fan hub
Social cohesion12 LocationsCentral hub6.400 Km OTS: 275.000
people
Click the icon
for an example

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Media & data centre

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Media & data centre
Sponsorship activation
Data technology showcase
Media facility
Click the icon
for a closer look

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Cycling

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Cycling
Organizer’s offices & timekeeping
Event branding & brand exposure
Mobile event structures

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Cycling

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Cycling
Hospitality, finish line, press units
Event & sponsor branding
Temporary event locations

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Skiing

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Skiing
Hospitality, media, promotion
Event & sponsor exposure
Iconic venues

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Sailing

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Sailing
Hospitality, media, organizer’s offices
Guest & fan experience
Operational excellence

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City racing

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City racing
Event hospitality
Sponsorship activation
Iconic venue

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Iconic venues

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Iconic venues
All around the globe
Challenging logistics
Operational excellence

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Unique structures
Expo Pavilion

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Unique structures
Expo Pavilion
Hospitality, VIP, promotion
Ultimate guest experience
Mobile event solutions

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Testimonial
The European Koh Young Truck Tour has allowed
us to reach customers, which we wouldn't have
been able to meet, at their location. Beside the
promotional effect, the increase in sales were the
prime targets and it paid off.
Bringing your operational products at the
doorstep of your customers is better then
exhibitions to reach target customers.
“
“Andre Myny
Managing director

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Testimonial
We needed a flexible solution to secure SCA's
presence during the Volvo Ocean Race stopover
villages in Europe, to enable SCA to interact with
consumers, business partners and employees.
Movico was able to deliver this in a professional
way. They truly became part of Team SCA.
“ “Nicole de Wit,
VOR Stopover
Manager

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Testimonial
Easy and quick to set up, with a very comfortable
accommodation for the journalists. Because of
the professional approach of the Movico team, we
have opted to make use of the Giant Expo to
accommodate the athletes and VIP guests, in
addition to the “Press Units”, for the last edition of
the Critérium.
The gamma of Movico is more than suitable for
the logistic challenges that the organisers of a
winter sports event must face.
“ “Stéphane
d’Alloz
WC Alpine Ski

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Testimonial
Movico were outstanding in their execution of our time-
constrained project which took our Samsung air
conditioning products to the mass market. In just over
one month, together we managed to get not only one,
but two trucks out on the road to 42 cities in 20
countries over a period of 10 weeks. I cannot thank
them enough for their understanding, patience and
support during this project.
It was such a success that we are very much
contemplating a repeat next year. Our customers were
hugely impressed with the functionability of the trucks,
as well as the decorative finishes provided both
internally and externally.
Overall it gave our brand a very professional
representation, something we strive for everyday.
“ “Mitchell Hum
Sales & Marketing
Executive

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Testimonial
Movico is a good partner for the Tour de France
(ASO). Our relationship has grown during the
years.
Movico is serious, professional and punctual. We
don't need to look any further.
“
“Jean-Louis Pages
directeur du site

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Let’s work together!
+31 493 316 409
www.movico.nl
Daalder 9
5753 SZ Deurne
The Netherlands
info@movico.nl