1. Q Monthly Newsletter
Type of work: Conceptualising, researching and
writing a regular newsletter
Strategy: To bring the outside world in, and
inspire us in our work
Tactics:
 Web based research into the latest consumer
healthcare trends, innovative technology and
popular social media campaigns on sites like
trendhunter.com and trendwatching.com
 Source photos to compliment relevant articles
 Use Photoshop to edit relevant photos so these can
be uploaded onto the Source
 Upload article content and photos onto the Source
and tag with relevant key terms
 Create newsletter email and hyperlink online
articles so that they can be easily accessed
 Send out newsletter email to distribution list
Reflections: I really enjoyed the research for this
project as I was able to search through very
interesting sites and find inspiring content to write
about. I found that the articles that worked the best
had very short, snappy titles and had YouTube videos
and other links to delve further in. I also developed
my skills in Photoshop whilst creating the newsletter
email which I found very difficult at first.
Objectives: To produce a monthly
newsletter featuring inspirational pieces
of news including stories about the latest
creative PR campaigns, competitor
updates, and Social Media trends
Audience targeted: GSK communications
employees
Involvement: I write, upload and source
these articles myself
Evaluation: This newsletter has proved to
be popular as it brings the outside world
in
Read rate examples:
Unilever’s hair quartet (85%)*
P&G Smart Toothbrush (79%)*
The Smart Spoon (69%)*
*This is the percentage of articles views
from the 68 person distribution list
“I have to say you
found some great
stories – my
favourite are the
hope soap and the
BA one” (GSK
employee)
Thanks! Please put me on the
mailing list, we produce APL In
action on a quarterly basis, and will
love to draw eggs from what you
do, Once again, good work! (Eileen
Lee, International Communications
Manager-GSK)
SamanthaHill