1. Involvement: I project managed
this process from start to finish
once the featured brand had
been selected. This involved
collating compelling content
comprised of both eye catching
images and punchy facts that
will appeal to a global audience
Type of work: Brand
promotion, research and
design
Date: June 2013-June 2014
Strategy: Producing a monthly
suite of materials to raise
awareness of GSK brand
portfolio internally
Audience targeted: Global GSK
employees
Objective:
 To educate GSK employees on the wide
variety of brands within GSK’s portfolio
 To bridge the gap between marketing,
supply chain and manufacturing teams for
specific brands
 To create internal interest in new product
launches
Tactics:
 Researching the chosen brand via the internet, social media and social listening
services
 Working across functions with category and global brand teams to source art
work, adverts and interesting information
 Ensuring compliance with regulatory guidelines and legal responsibilities
 Using Photoshop to edit images and wireframe the posters’ template
 Working with in-house designers to create two fact posters, one focusing on the
brand and one focusing on the science behind it, as this is what differentiates
GSK from its competition
 Monitor and measure uptake and success of the project and the materials using
both quantitative and qualitative methods
 Asking for monthly feedback from a random sample set from the distribution list
Evaluation:
 There has been a consistent uptake by target audience of 40%
 Feedback has been positive and any recommendations are quickly implemented into
this project, for example, having the fact posters available in pdf and jpeg form
 A new poster layout implemented due to brand alignment has been welcomed
 Sites have been implementing the materials each month into their work spaces and
the artwork has been used in other presentations
Reflection:
I have enjoyed working on this project as I not only get to learn more about GSK
as a business but I have also had the opportunity to talk to people from different
markets, developing my communication skills greatly. It has also taught me to
plan far in advance as other teams have different priorities and workloads so it is
beneficial if I am able to provide the teams with a few weeks’ notice
Example of project
 Grand-Pa – 19 downloads in 7 days
 Horlicks – 48 downloads in 3 weeks
Audience targeted - 100 people
Q Brand Promotion– Love our Brands
SamanthaHill