2. • We create experiences which engage audiences
• Experts with solid experience in event production
• Independent and operating since 2002
• Solid core team working as partners with our clients
• Deliver both unique & large scale events
• We love what we do and it shows in every project
Our team
4. Real Imagination
The best live events and experiences
surprise and delight.
We ensure everyone attending goes
home smiling.
To make sure your experience shines you
need bags of creativity. But you also need
to be hands-on, to make sure things go as
planned.
That’s why SGA fuse creativity with
practicality – to ensure any experience that
we produce truly reflects your vision.
It’s also why we say we offer Real
Imagination. Because we come up with
imaginative ideas then make them a reality.
9. After a hugely successful 50th Anniversary
campaign, we were asked to produce the
sampling campaign for Chupa Chups,
which included two new product launches.
The tour visited seven key family friendly
events for 21 activity days. Sampling both
the new Chupa Magics, Chupa Fruit-tella
lollipops and original Fruit-tella chews, a
combined total of over 420,000 samples
were given away. Highlights of the tour
included a visit to the Southend Air Show
with 250,000 visitors, the music festival
GuilFest and a return visit to the Bristol
Balloon Fiesta where we were listed as one
of the top five things to see at the event!
Adding flavour to
summer in the UK
10. Friends
Forever
We were commissioned by Merlin Entertainments to produce
the first ever LEGO Friends show at LEGOLAND Windsor
Resort.
The show is a colourful, high energy, song and dance which
features amazing lighting and stunning water special effects and
not forgetting the super catchy songs!
SGA led the creative process from concept to delivery which
included developing the script, recording the soundtrack and
casting the production by holding national auditions to find a
talented cast that could bring the LEGO Friends brand to life.
Following the pre-production SGA put the cast through rigorous
rehearsals in order to pull together the complex choreography
and staging coupled with elements such as jet skiing and motor
cycle riding!
The theatrical production was also technically demanding. To
seamlessly deliver the show on point, our engineers spent many
weeks learning and rehearsing a series of complex cue calls and
running orders in order to operate the intricate lighting,
hydraulic staging and water special effects.
11. ®
Requiring both a sampling opportunity as well as
engagement with the brand over a planned tour
of 9 locations, SGA created the Big Bag Tour
experience in 2013. Created from concept to on
ground delivery in 8 weeks, the on-site
experience delivered an explosion of senses
through touch, smell and sound – and the double
decker size bags truly delivered a visual impact.
Allowing audiences to walk through the bags
helped to distinguish with consumers the Haribo
sweets – Star Mix, Tangfastics and Super Mix –
each with their own experience. The event
achieved the desired experience and was run for
a second year round the UK & Ireland in 2014 at
11 locations, including the Royal Highland show,
Lollibop and Eastbourne Airshow. Over 650,000
interacted with the tour which covered more than
~6,000 miles, sampling circa 600,000 sweets.
The Haribo
Big Bag Tour
12. SGA has worked with LEGOLAND®
Windsor since
2004, creating and producing entertainment concepts
and delivering a very successful programme. SGA gets
the LEGO®
brand to jump out of the box and appear
right in front of the public, and our shows are a key
destination of any visit. Our 30-strong onsite SGA
LEGOLAND®
team pride themselves in delivering
something unique with the brand, adhering to and
honouring the LEGO®
values where the child is always
the hero.
Our collection of live shows have included: Johnny
Thunder in The Revenge of the Aztec Queen;
Goldilocks and the Three Bears; Cinderella; The Pied
Piper of Hamelin; and The Pirates of Skeleton Bay.
From puppet shows to high dive stunt shows our
portfolio has entertained hundreds of thousands of
LEGOLAND®
guests over the years.
Bringing
Lego to life
13. A grand
design
We created a ‘stand out’ exhibition stand at the Grand Designs Live event, using the Wallace & Gromit partnership to
support their communications, to promote three of their main areas of activity. The stand was part of a large
integrated campaign. The stand utilised a mix of the modern, traditional and unusual – touchscreens, interactive
games and giant oversized furniture. It was a huge success at the event at the Excel Centre, London. The stand was
then moved to Birmingham for the followup event with the inclusion of four ‘sheep’ seats that mysteriously went
missing during the get-out . . .?!
14. Appealing
to a nation
of creative
thinkers.
The Cracking Ideas campaign aims to
encourage children to come up with great ideas
and to enter them into the Intellectual Property
Office’s annual competition. Working with MGA
for messaging and design, we developed
exciting competition packs and press
advertisements utilising Wallace & Gromit to
explain the four key areas of IP – Patents,
Design, Copyright and Trade Marks. Recipients
could express their own cracking ideas in the
packs, before sealing them in an envelope and
either posting them or adding them to the
thousands of entries at the ‘Wallace & Gromit
present: A World of Cracking Ideas’ exhibition.
The competition received a record 7,000
entries. The entries judged by Wallace &
Gromit creator, Nick Park!
15. Tree Fu GO!
SGA were engaged by Fremantle Kids to
produce the first ever live show for CBeebies
favourite Tree Fu Tom.
We created an interactive mini show that has
toured shopping centres and leisure
attractions nationwide. SGA wrote the script
in conjunction with writers from the show,
designed and
built the set incorporating the look and feel
of the TV show and brought the story to life
with Ranger presenters.
The show has delighted Tree Fu Tom fans and
also captured new audiences for this popular
children’s brand.
16. Having been awarded the Live Events Licence for
Aardman Animations Ltd., SGA created and
produced ‘Wallace & Gromit present: A World of
Cracking Ideas’ which ran at the Science Museum
in London for seven months. This 1,000m2
interactive exhibition enabled visitors to explore a
life-sized recreation of 62 West Wallaby Street and
create, play, laugh and slide through a plethora of
inventions, contraptions and objects from the
Science Museum’s collection. Sponsored by the
Intellectual Property Office, the exhibition aimed to
encourage ideas, creativity and inventiveness. Over
170,000 people enjoyed the experience and came
away with a greater understanding of Patents,
Copyright, Design and Trade Marks, as well as the
knowledge of how to protect their own great ideas
in the future. The exhibition was highly
commended at the Event Awards 2009.
A world of
cracking ideas
17. The path to
irresistible
freshness
We created and produced a national sampling
campaign to promote two products – their
mint chews and new chewing gum – and to
bring their chewing gum TV ad to a wider
audience. As both products require chewing
and both offer the same outcome (the brand
statement of ‘irresistible freshness’), we
developed the theme ‘Which will you chews?’
This encouraged consumers to make a choice
between gum and chew –the outcome being
irresistibly fresh breath either way. We
designed and constructed the ‘Mentos
Freshometer’ – a wheel of fortune-style
attraction that could be spun by visitors to win
a variety of prizes, including giveaways, free
samples and a holiday. On two national tours
(due to the success of the first) the wheel
visited large shopping complexes and
garnered huge public attention.
