This document provides tips on how to thrive in digital marketing. It discusses how digital marketing allows marketers to engage with audiences where they are online, build relationships through helpful rather than disruptive messaging, and create attention-grabbing experiences that are measurable. The document also touches on developing skills like research, search engine optimization through valuable content, understanding social media platforms and audiences, developing website information architecture and content strategy for conversions. It recommends being curious, using "no" sparingly, and thinking strategically.

1. How to thrive
in digital.
1
Samantha Drake
Digital Marketing Strategist

2. How to thrive
in digital.
2
Samantha Drake
Digital Marketing Strategist

3. Let’s talk about
digital marketing.
3
digital marketing

4. 4
digital marketing
Digital is all about participation.
Extend the brand message.
Allows marketers to meet their audience where they are already hanging out.
Engage and collect feedback.
Atwo way communication medium.
Build Relationships.
Helpful > disruptive.

5. 5
digital marketing
But there’s a catch.

6. 6
digital marketing
But there’s a catch.

7. There is hope.
digital strategy
7

8. 8
digital strategy
Marketing
that works.
Marketing
that users
want.
Our
mission.

9. Create experiences that are:
digital strategy
9
1. Attention grabbing.
2. Helpful.
3. Easy to share.

10. 10
why it works:
The experiences we can create are limitless, everything is measurable, and
our audience is already there.
digital strategy

11. Working in digital.
11
working in digital

12. 12
working in digital
No list of qualifications.
(but it helps to…)

13. 13
working in digital
Be obsessively
curious.

14. 14
working in digital
Use “no”
sparingly.

15. 15
working in digital
Train your brain
to think strategically.

16. Get a head start by
developing these skills.
16
working in digital

17. 17
working in digital
Research.
InsightsResearch Strategy
Plan to leverage integrated
mediums and tactics to
achieve marketing goals.
Collective findings that
answer marketing
questions.
A fresh and true
observation that fuels
creative and strategy.

18. 18
Search engine optimization.
working in digital
Valuable content.
Meta data.
Bot accessible.
Multi-device ready.
Keyword targeted.
Great user experience.
The optimized
web page.

19. 19
Social media strategy.
working in digital
Leverage.
Focus on the right platforms for your business.
Understand.
Who is your audience and how do they want to
engage with your business on social?
Learn.
Measure and optimize always.
Posting
EngagementGrowth
Reporting

20. 20
Website strategy.
Information architecture.
Organizing the website to
drive conversions.
Content strategy.
Providing the information the user
needs to convert.
User experience.
Creating a site that is visually
appealing and intuitive to use.
working in digital

21. And maybe learn a
CMS or two.
working in digital
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22. 22
Really, any of these are great.
Pro tip.
WordPress is a great place to start. It’s one of the
most widely used content management systems.
working in digital

23. Ask me anything.
or tweet me at @samanthajodrake