1. Just Dance The Last Of Us
Fitness/sport/family/dance/party Genre Action Adventure – Survival
Horror
Songs/sound effects
High Contrast
Positive
Enthusiastic
Eye-Catching
Colourful/bright/vibrant
Drug Induced
IP
Surrealism
Content Post-apocalyptic
Tense Music
Jump scares
Exploration
Dark/ dirty environments
Claustrophobic
Large/weathered
Shallow Interface
Mimicking motion
Clear and bold interface
Very linear
Construction 15 Stages
More depth
Linear-narrative driven
Animated avatar
Interface
Encouraging feedback
Repetition
Informative
Narrative Construction Infections/survival
Finding the cure
Colour
Repetition
Common Codes Objectives
Strategy economy
Weapon selection
Improvisation
Killing/Hunting
Near death situations
Exploring
Suitable for all ages and sex’s
(young kids to pensioners)
Profiling 15-30 males
