2022 © Josheb Policarpio. Campaign and design process journal for mobile app university project. Designed and coded the basics of a mobile game, Teddy.

1. Campaign Journal

2. About the Game
Teddy is a 2D platform game in which
you play a feisty stuffed animal named
Teddy. Fight your way through dangerous
world stages, menacing antagonists, and
puzzling minigames.
HOW TO PLAY
Simply navigate to the end of each level collecting
as many gems as you can along the way. Tap the
screen to jump over obstacles, and landing on
enemies will defeat them.
TARGET AUDIENCE
Teddy primarily targets young children and
teens from ages 7–16. The game will also target
individuals in their 20s and 30s who simply want
a game to pass spare time.

3. Play
Logo
Graphic
Options
Help
Credits
1
6
2
7
3
8
4
9
5
10
Back Button
M A I N M E N U L E V E L S E L E C T O R
Score
G A M E L E V E L
Back Button
Left Button Right Button Jump Button
Back Button
Header
Option : Button
Option : Button
Option : Button
O P T I O N S P A G E
Wireframes

4. Back Button
Job Title
Job Title
Artist Name
Artist Name
C R E D I T S P A G E H E L P P A G E
Back Button
Header
Body Copy
Wireframes

5. Main Menu
Splash
Level Selector
Game Level
Options Help Credits
Application Map

6. Amy Cruz
Age: 10
Gender: Female
Residence: Burr Ridge, IL
Occupation: Student
Amy is a fifth grader who loves
playing games of all sorts.
While she doesn’t yet have her
own mobile phone, she lovees
to play mobile games on her
mom’s phone.
Zack Green
Age: 16
Gender: Male
Residence: Boston, MA
Occupation: Student
Zack Green is in his third year
of high school. Over half of the
space on his phone consists of
mobile games.
Jackie Wozniak
Age: 31
Gender: Male
Residence: Boston, MA
Occupation: Bank Teller
Jackie currently works in a
Chase bank and is expecting
her first child. She is not
an avid gamer, but she
sometimes likes to play mobile
games in her spare time.
Personas

7. Amy Cruz
After reaching the main menu, Amy clicks the Play button to
immediately start playing Teddy.
Main Menu
Splash
Level Selector
Game Level
User Flows

8. Zack Green
Like Amy, Zack also immediately starts playing the game. After he is
done playing, he checks the other pages out of curiosity.
Main Menu
Splash
Level Selector
Game Level
Main Menu
Main Menu
Options Main Menu
Help
Credits
User Flows

9. Jackie Wozniak
Jackie often plays the game when communicating to work on the
subway. Since this her first time playing the game and is less familiar
with mobile game, Jackie first views the Help page to get a better idea
of what the game is about. She then begins to play the game until her
train reaches her destination.
Main Menu
Main Menu
Splash
Help Level Selector
Game Level
User Flows

10. Character Designs

11. Character Designs

12. App Interface

13. App Interface

14. App Interface

15. App Interface

16. App Interface

17. App Interface

18. Game Demo
Launch Video

19. Launch Site
Twitter Page

20. Launch Site
Facebook Page

21. Promotional Items

22. Mobile Advertisement

23. Campaign Journal