Introduction to the topic Ways to improve our website (Digital) Website role in Building Brand Awareness Advertising and Marketing Communication Most used platforms in creating brand awareness Conclusion

1. Website : Building
Brand-Imagery & Engagement
Presented By:
VISHAL SINGH – PES1201802191
ABHISHEK DK – PES1201802176
SAKSHI – PES1201802330
NIKHIL SRINIVAS – PES1201802169
HANNAH MARIA SAJEEV – PES1201802167

2. Contents :
Sr. No : Presented By :
• Vishal
• Rohit
• Sakshi
• Abhishek
• Hannah
• Introduction to the topic
• Ways to improve our website (Digital)
• Website role in Building Brand
Awareness
• Advertising and Marketing
Communication
• Most used platforms in creating brand
awareness
• Conclusion

3. INTRODUCTION
What is Brand imagery?
⮚ Result of all visuals that represents your brand’s identity.
⮚ Appears in variety of forms - billboards, Instagram, websites & print ads.
⮚ Conveys emotion in the viewer (known as “brand feelings.”).
⮚ Visually communication with your potential customer, to show who you are, why they should trust you
and how.
How a website help’s in making Brand imagery
⮚ Better Targeting – Through Content Uploading
⮚ Direct Feedback – Feedback Portal
⮚ ROI Tracking – Unlike Traditional Marketing
⮚ More Customer Gathering Online - Google Analytics

4. Ways to improve a website (Digital)
• Have a Plan
• No stocky images & ambiguous terminology
• Include social share & follow
• Navigation to guide audience
• Stay Mobile – Friendly
• Focus on SEO
• Fix 404s and other errors
• Regular content uploading
• Engage through chatbots

5. ▪ Keyword strategy : By consistently showing up in search results,
you prove to online shoppers that you are a key player in your
industry.
▪ Global reach : Website design provide your customers with the
opportunity to share their thoughts with the public globally.
▪ Share buttons: This gives visitors the power to share their
thoughts with their friends on the spot.
WEBSITE’S ROLE IN BUILDING
BRAND AWARENESS

6. ▪ Implies the quality of service : A well designed website gives an
insight that quality of product/service is best
▪ Navigation : Easy navigation in websites pages will increase the
interest of the audience to move there page of interest. If every page
of the website has proper navigation links, it creates trust on
website.

7. Advertising and Marketing
Communication

8. Website Marketing
• Promote a website and hopefully get more traffic to a website
• Creating and distributing valuable, relevant, and consistent content to attract and
retain a clearly defined audience
• Driving online visibility and providing valuable information
• Creates more Clicks through the website

9. Pro’s and Con’s
PRO’s
• Can reach targeted customers
effectively
• Delivers immediate results
• Cost effective
• Can be personalized
• Helps build relationship
• Levels the field between large and
small business
CON’s
• Involves too much competition
• Can be damaged by negative
feedback
• May not be appropriate for all
products

10. Most used platforms
in creating brand
awareness
• Facebook
• Instagram
• Twitter
• YouTube
• Messenger
• LinkedIn
• Snapchat
• WhatsApp

11. • Facebook is the most popular. Some 89% of marketers use the platform as part of their social strategy.
Just 66% of consumers follow brands.
• Second most popular platforms for brands is Instagram, with 65% of marketers.
Fewer consumers (41%) follow brands on Instagram.

12. • Sell the brand - Don’t sell the stuff, sell the brand. Using social media is kind of
trust and connection to the audience. Build the content not advertising.
• Humanise your brand - You are tone of voice and brand voice really does matter,
So audience are more likely to engage in the content.
• Diversify your approach - Writing some helpful blogs, chatting with their through
Instagram stories. Just connect with audience in a very personal way.
Building brand awareness

13. Conclusion
Website increases
• Engagement With the brand
• Content promotion
• Helps in user interface
• Creation of Brand awareness
• Customer Satisfaction
Adding more content that’s interesting and worth sharing will increase the website activity,
eventually increasing the brand awareness. We get influencers and thus we get a great way
to increase brand awareness.

14. THANK YOU