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Strategic and well thought out social media


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Presented by Anna Anderson, CEO of artunlimited
In this seminar, you'll learn how to:
Build brand consistency within your social media strategy;
The best media types to use on social media; and
Using organic and paid marketing within social media to build your brand awareness.

Published in: Social Media
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Strategic and well thought out social media

  1. 1. Strategic and Well Thought Out Social Media By Anna & Bekkah Anderson
  2. 2. Find your audience Align your goals Create a calendar
  3. 3. Find your audience
  4. 4. What Is Marketing to A Target Customer? Target marketing is segmenting a group of individuals that share similar values, goals, beliefs, interests, or life stages in order to cater to their buying behaviors across marketing channels.
  5. 5. ● Makes Them Happy ● Furthers Your Marketing Dollars ● Puts More Money in Your Pocket Understanding Your Customer
  6. 6. Creating The Buyer Personality Demographics Behavioral Patterns Pain Points Goals
  7. 7. Secondary Data “Parents today spend 2x more time with their kids than previous generations.” - Forbes
  8. 8. You can’t speak for your audience, but you can listen to them
  9. 9. ● Go to Your Business Facebook Page & Create an Ad Account ● Log Into Your Ad Account ● Check Out ○ Behaviors ○ Audience Insights Facebook
  10. 10. Facebook
  11. 11. Facebook
  12. 12. ● Upload Contact information from your current clients ● Create a Lookalike Audience ● Future: Segment your Lookalike by target markets Find Lookalikes
  13. 13. Follow With Google Analytics
  14. 14. ● The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. - Facebook How does it work? Facebook Pixel
  15. 15. ● Add it to your heading tag code in your website ● Have it track specific actions that your users do (by visiting page urls.) ● Target your website visitors with ads by their journey Create a Facebook Pixel
  16. 16. Reminding Them on The Journey
  17. 17. Track By Keywords
  18. 18. Find your audience Align your goals
  19. 19. KEY PERFORMANCE INDICATOR (KPI) Trackable action that another takes to bring your business closer to achieving its goals
  20. 20. Outcome Directly related to results, but you don’t always have complete control over whether or not you’ll get there: ● Gain 200 new followers ● Increase revenue by 5% ● Drive 50% more traffic from social media to your website GOALS: Outcome Vs. Process
  21. 21. Process Things you do have control over: ● Post to Instagram every day ● Shoot one video per week ● Send a monthly newsletter ● Write two blog posts per week ● Spend 10 min a day commenting on posts on Instagram GOALS: Outcome Vs. Process
  22. 22. Ensure Your Goals Are
  23. 23. START SMALL Aim for 3 goals you can measure
  24. 24. ● 490 people reached ● 663 total page fans ● 490/663 = 0.74 or 74% of our fans reached Track Your Progress
  25. 25. ● 220 people reached ● 321 total page fans ● 220/321 = 0.69 or 69% of our fans reached
  26. 26. Facebook
  27. 27. ● Time of Day ● Type of Media ● Topic of Interest What Did We Learn?
  28. 28. TACTIC Action that you take to increase performance of KPIs
  29. 29. Example ● Goal: Increase off season sales by 15% year over year ● KPI: Bookings, website traffic ● Tactics: Promote recreation opportunities with eye-catching visuals
  30. 30. Find your audience Align your goals Create a calendar
  32. 32. SPREADSHEE
  33. 33. visual + short + captivating What Should I Post?
  34. 34. Tasty
  35. 35. 5-Minute Microwave Cheesecake Dorm Friendly Ingredients Tasty Post Format Entices Engagement
  36. 36. Strawberry Sweet Rolls Concise Message FULL RECIPE What you post depends on the platform.
  37. 37. Get Creative
  38. 38. People do not want to have to work hard, squint their eyes, or have to decipher a weird font to understand your message. See what I mean? Require Little Effort 85% of Facebook Video is watched without sound Give Your Reader the Important information
  39. 39. Sub Theme Scheduled Easy to Interact Hump Day Headlines
  40. 40. Copy to Complement Visual Most Compact Travel Items You'll Ever Need New Meat Marinades That Will Change Dining Forever The Best Socks for Hiking Long Distances
  41. 41. Vocabulary
  42. 42. ● Always ● Best ● Beautiful ● Breathtaking ● Fantastic Flair for the Dramatic ● Worst ● Lame ● Disgusting ● Never ● Mortifying
  43. 43. Research
  44. 44. “Nearly 9 in 10 smartphone owners who describe a mobile brand experience as helpful or relevant would purchase from the brand again.” - Think With Google Quotes
  45. 45. 36 People Clearly Having The Worst Day Ever
  46. 46. Find your audience Align your goals Create a calendar
  47. 47. THANK YOU @artunlimitedusa