The marketing efforts to produce, promote, distribute and reclaim products or services which are environmentally safe or has environmental benefits. Such a product or service may be environment friendly or produced and/or packaged in an environment friendly way.

1. GREEN MARKETING
By
1. Vishal Singh
2. Sakshi Sardar
3. Akshat Gope
4. Anamika Ghosh
5. Anjali Pandey

2. INTRODUCTION
▪ The marketing efforts to
produce, promote,
distribute and reclaim
products or services
which are
environmentally safe or
has environmental
benefits. Such a product
or service may be
environment friendly or
produced and/or
packaged in an
environment friendly
way.

3. DEFINITION
▪ Green marketing refers to the process of
selling products or services based on
their environmental benefits. Such a
product or service may be
environmentally friendly in itself or
produced or packaged in an
environmentally friendly way

4. WHY GREEN MARKETING
▪ Resources are limited, so it is important
to use them efficiently without wasting &
meeting organization’s objectives
▪ Growing interest among the consumers
all over the world regarding protection of
environment.
▪ Growing market for sustainable and
socially responsible products & services.

5. ECO LABELLING
▪ Eco label is an environmental
claim that appears on the
packaging of a product .It is
awarded to a manufacturer by an
appropriate authority. ISO 14020
is a guide to the award of Eco-
labels. The government of India
launched an Eco-mark Scheme
in 1991 to increase consumer
awareness in respect of
environment friendly
products.The aim of the scheme
is to encourage the customers to
purchase those products which
have less harmful environmental
impact. ECO LABELLING

6. ECO LABELLING LEADS
TO
▪ Improvement of image and sales of
products
▪ Manufacturer’s being more accountable
to environmental impacts
▪ Consumer’s awareness that their choice
of product do affect the environment as
some products are less damaging to
environmental than others.

7. WHY IS GREEN MARKETING
CHOSEN BY MOST
MARKETERS?
▪ Opportunity
▪ Social-Responsibility
▪ Governmental-Pressure
▪ Competitive-Pressure
▪ Cost-Reduction

8. THE 5 R’s
REUSE
REPLENISH
REALITY
REDUCE
RECYCLE

9. PATHS OF GREENNESS
▪ Adopt new technology/ Process or modify
existing technology/ Process so as to reduce
environmental impact.
▪ Establish a management control system that
will lead to adherence of stringent
environmental safety norms.
▪ Explore possibilities of recycling of the used
products so that it can be used to offer similar
or other benefits with less wastage.
▪ Using more environment-friendly raw materials
at the production stage itself.

10. SECTORS INVOLVED IN
GREEN MARKETING
▪ Automobile industry
▪ Paper industry
▪ Real estate industry
▪ Telecom industry
▪ Food industry
▪ Hotel and tourism industry

11. Companies with green
marketing
▪ PHILIPS
▪ MCDONALD
▪ FIAT
▪ DELUXE PAINT
▪ CANON
▪ UNILEVER

12. EXAMPLES
▪ McDonald’s restaurant’s napkins, bags
are made of recycled paper.
▪ Coca-cola pumped syrup directly from
tank instead of plastic which saved 68
million pound/year
▪ Barauni refinery of IOC is taken steps for
restricting air & water pollutants

13. RANGE OF ACTIVITIES
▪ Product Modification
▪ Changing Production Process
▪ Packaging Changes
▪ Modifying Advertisement

14. PRODUCT MODIFICTION
Most popular example of car
Toyota hybrid car….TOYOTA PRIUS

15. Changing production process
▪ Nokia recycling its old worn out handsets
donated by customers

16. Packaging changes
▪ Mc Donald’s replacing its clamshell
packaging with paper packaging

17. Modifying Advertisement
▪ Those that promote a green lifestyle by
highlighting a product or service e.g.
…Idea Telecom

18. A new step to promote Green marketing

19. Challenges
▪ Challenges Green products require renewable
and recyclable material, which is costly.
▪ Requires a technology, which requires huge
investment in R&D
▪ Majority of the people are not aware of green
products and their uses
▪ Majority of the consumers are not willing to pay
a premium for green products.

20. BENEFITS
▪ Improved environmental quality &
customer satisfaction
▪ Safe and clean environment
▪ Efficiency and cost effectiveness
▪ Health and safety
▪ Gaining and retaining customers
▪ Innovation in products and operations
▪ Vicious cycle of objectives of company

21. DO THIS
▪ LESS USE OF POLYTHENE
▪ LESS USE OF MOBILE
PHONE
▪ CRUSH PLASTIC BOTTLE
AFTER USE
▪ USE DISPOSABLE ITEMS
▪ LOVE NATURE
▪ SAVE WATER
▪ SAVE FUEL
▪ AVOID SMOKING
▪ MANY
MORE………………………..

22. Some interesting facts
▪ 1 Recycled tin can would save enough energy
to power Television for 3 hours
▪ 1 recycled glass bottle would save enough
energy to power a computer for 25 minutes
▪ 70%less energy is required to recycle paper
compared making it from raw material
▪ Recycled paper produces 73% less air
pollution than if it was made from raw material

23. CONCLUSION
▪ Green marketing should not neglect the economic
aspect of marketing
▪ Marketers need to understand the implications of green
marketing
▪ Green marketing is still in its infancy and a lot of
research is to be done on green marketing to fully
explore its potential.
▪ Firms alone cannot lead the green marketing
revolution.
▪ Consumers and industrial buyers have ability to
pressure organizations to integrate environmental
factor.