2. Business Model?
Sell caps. Make $$.
MVP: March’s Value Prop
EXCLUSIVITY
Only 150 caps are made in each collection
STYLE
Cool graphics, bold colors
MAKE
Designed NY, made in USA
SELECTIVITY
5 designs adds simplicity to your choice
3.
4.
5.
6. Allllllllll the FEELS
have ATTITUDE
be DETERMINED own your STYLE
get CREATIVE
find INSPIRATION
find PASSION
keep it SIMPLE
live with CONFIDENCE
10. Email Marketing Flow
Basic Email Flow:
1. “Thanks, you da best”
Confirmation Email
Buyers Non-Buyers
1. “Yo, Sup, Hello, Hi”
Welcome email
2. New product updates2. Product spotlight series
• Quality
• Production
• Inspiration
3. Email Newsletter/ Promos/ Sales
11. Pre-Written Product
Reviews
Use & to increase review count.
METHOD: When users click on either icon in an email, a
pre-written review will appear on the platform as a tweet
or post, respectively.
12. This will help drive traffic both via social media & email!
Here’s an example: ClickToTweet.com can help you create posts
that pre-fill their statuses on Twitter.
13. Email Newsletters Could Also Include:
•Interviews with artists, designers, and wearers of the brand
•Daily inspiration
•Updates on various social feeds
on
#forwardmarch@MarchCaps
March Chats with…Barclay Douglas, Designer & Creator of March Caps
Images, quotes, song tracks/ lyrics (*curated Soundcloud playlists)
15. Conversions by the Numbers
*Set up Google Analytics to track online conversions*
From (Launch) Mid May - December 1, 2015:
~30 conversions total (on & offline)
16. Boost Conversions Online
• Create a sense of urgency (play up the exclusivity,
limited edition)
• Provide offer codes, referral codes, or product
discounts
• Cart abandonment popup on website
Tweet, Facebook posts, emails: “Only __ left!”
“Don’t leave empty headed. Checkout now and get __% off”
Use Code MarchOff for: 10% 15% 20%
17. What About the ‘Gram?
2,559 followers 137 followers 21 followers
18. Lets G Shopping!
• SUGGESTION: Use soldsie or liketoknow.it to drive
purchases
#
21. with the CTRs.
with the Bouncers.
SUGGESTIONS:
• “About” page
• “Press” page
• Create a blog
• Add a persistent top nav bar
*A quick fix? Improve UX between story & shop pages…
22. A Story & A Store.
This is what’s on your homepage.
Each design has its own story (landing)
page.
But, each one is only accessible via
homepage. Hat images link to shop
pages.
What I mean is…
TAKEAWAY: It’s not easy to distinguish
which is which.
Let’s go for a dive.
23. Here’s where you land when
you click on a story page above
the fold.
As you scroll down the page,
you learn more about the
design…
24. …and editorial description.
SUGGESTIONS:
• Combine story & shop
• Change CTA buttons
…but when you reach the end of the page,
you can only go to another designs shop
page, NOT another story page.
…the inspiration…
25. • Make social sharing icons more obvious,
especially on your homepage and shop pages as
those are the most frequently visited
Also…
30. Sponsorships
Continue reaching out to influencers
(people, publications, or related events)
(And if you can’t
get in touch with
Alexa Chung, it
never hurts to
Tweet!)
31. Social Media Improvement
• Instagram: #, @, link in bio.
• Keep social media reel updated on website
• Twitter: engage, follow, tweet @, and have an
opinion on trending topics
• Integrate (Use a content management system to
like Hootesuite for easier social management)
33. Make it Snappy!
• Acquire new followers
• Videos
• Takeovers
Post a the ghost (your code) on Instagram, Facebook, Twitter,
Google+, Pinterest, and in emails
te longer, cohesive stories (BTS footage, designing in progress, interview snip
Find influencers! (e.g. @coffeenclothes might be a good one)
