Multimedia is the field concerned with the computer controlled integration of text, graphics, drawings, still and moving images (Video), animation, audio, and any other media where every type of information can be signified, stored, communicated and handled digitally.

1. MULTIMEDIA AND ITS UTILITY
DOON BUSINESS SCHOOL GROUP

2. OBJECTIVES
AFTER GOING THROUGH THIS SLIDESHOW, YOU WILL BE ABLE TO:
• Define the basic concept of multimedia;
• Appreciate multimedia as a new chapter in information technology;
• Identify and describe various components of multimedia like, sound, animation and graphics;
• Discuss various hardware requirement for multimedia; and
• Describe how images and sound works in multimedia.

3. WHAT IS MULTIMEDIA
The word multi and media are combined to form the
word multimedia. The word “multi” signifies “many.”
Media is the presentation of text, pictures, audio, and
video with links and tools that allow the user to
navigate, engage, create, and communicate using a
computer.
Multimedia refers to the computer-assisted integration
of text, drawings, still and moving images(videos)
graphics, audio, animation, and any other media in
which any type of information can be expressed,
stored, communicated, and processed digitally.

4. TYPES OF MULTIMEDIA
The difference is in the interactivity because if the user can control
the content’s access and order then it is a non-linear structure.
Multimedia presentations can be live or recorded. The difference
that can be noticed is live multimedia presentation may allow
interactivity via interaction with the presenter or performer while a
recorded presentation may allow interactivity via a navigation
system.
LINEAR:
Linear active content progresses often without any navigational
control for the viewer such as a cinema presentation. It is the
information presented in a sequence of events in a specific order in
a straight pathway,. Behaviourist or traditional teachers prefer this
method of presenting information. E.g: Movie.
NON-LINEAR:
Non-linear uses interactivity to control progress as with a video
game or self-paced computer based training. E.g: Hypermedia.

5. COMPONENT OF MULTIMEDIA
Following are the common components
of multimedia:
Text
Graphics
Audio
Video
Animation

6. TEXT
As a multimedia option, text can easily be
overlooked, but it is still the most fundamental
element and most effective way to communicate
in multimedia.
Text is used as headlines, subtitles, and slogans.
It’s purpose is to express specific information or
reinforce information in other media.
It involves the use of text types, sizes, colours
and background colour.
For example, you can choose the font and it’s size
and colour to set a tone or project an image, or
you can choose the mood you want to evoke with
background colour.
Text options in multimedia are limitless!

7. GRAPHICS
Graphics are an important part of multimedia because
humans are visually oriented. Images including
photographs, illustrations, drawings, clip art, icons or
any other non-text elements on a website or in social
media are an example of graphics.
There is no movement in these types of pictures.
Still/static pictures typically accompany text to
illustrate the point or ideas the text makes. Photos in a
multimedia application go beyond using them just as
decoration.
In a multimedia context graphics may consist of slide
shows or galleries that a website or social media
visitor can view.

8. ANIMATED
Animated elements are common multimedia applications.
Animation is a series of images put together to give the effect of
movement. In multimedia, 2D and 3D digital animation is used.
Movement, rather than just viewing a still image, is especially
useful for illustrating concepts that involve movement.
Animation is used to add visual interest or bring attention to
important information or links. It can illustrate how things work
or present information in entertaining ways.
Animation can also include interactive effects allowing visitors to
engage with the animation action using their mouse and
keyboard. Animation is a dynamic and media-rich content that
stays within one container on a page – a very powerful form of
communication.

9. SOUND
Sound can enhance your website design and social
media platforms. It is a multimedia application that uses
dialogue, recorded narration, music and sound effects.
These are called the audio or sound elements.
When used in moderation, adding multimedia such as
sound to your presentation can be a great way to catch
and focus the visitor’s attention, to deliver information to
visitors, and to help reinforce the visitor’s
comprehension of the information presented.
For example, narration can be used to describe what is
being seen in an animation clip enhancing the
understanding of what the clip is all about.

10. VIDEO Video is a visual multimedia application that
combines a sequence of images to form
moving pictures and sound.
Video can have an impact on websites and
on social media platforms in a very unique
and powerful way.
You can inform the world that your company
exists, spread the word about your company,
grab attention to show your visitors how to
do something, showcase a new product,
build brand awareness, or even promote an
upcoming event.
You name it, you can do it with video!

11. THE USES OF MULTIMEDIA
Multimedia is a computer based synchronized system that
includes text, audio, video, animation, graphics, interactive
computing etc. It’s an amazing invention of modern
communication technology. It enhances the utility of computer
to the general people by enriching business, education,
entertainment, medicare etc. The uses or importance of
multimedia in different fields are discussed in the following:
Education
Entertainment
Marketing.
Communication
Helps in research

12. EDUCATION Multimedia has brought revolutionary changes
in the field of education. It has made the
system of education more attractive and
effective than any other periods in the past.
Now a day, multimedia presents the contents of
education such as information, still and moving
pictures, sounds pronunciations of words etc.,
clearly and attractively to the students. It is
now possible to earn knowledge even staying
at home through various multimedia softwares.

13. ENTERTAINMENT
Invention of multimedia has opened a new
horizon in the field of entertainment. Now
a day, the various media of entertainment
such as radio, television, VCR, VCD,
record player etc., can be enjoyed through
multimedia program.
Besides this, playing games and drawing
pictures in computer, online chatting etc.
are the contribution of multimedia

14. MARKETING
In order to increase sales, large companies
develop CD Rom software with different
information like prices, uses, terms of sales etc
of their products and services and distribute
them to the probable customers.
Therefore, the buyers can buy their required
products by knowing the prices, terms of sale
etc. from the CD even staying at home or office.

15. HELPS IN RESEARCH
Researchers require different kinds of
information to conduct their research and
development works. Internet plays a vital
role in obtaining the necessary
information.
By searching the Internet the researchers
can gather their required information and
make successful research.

16. COMMUNICATION
Multimedia communication presents information in an
interesting, creative way that helps many different
types of learners internalize the data. Infographics are a
common example of multimedia communication.
These large images are set up like posters and have
text, statistics, graphs, charts and images that provide
information. Visual learners who need these graphs,
charts and images are able to get just as much from the
infographic as learners who focus on numbers who, for
instance, hone in on the statistics.

17. CONCLUSION In the field of education, multimedia is being used
extensively especially for online courses and training.
Creative and technical skills are required for the integration
of two or more media. The most challenging problem is
content based retrieval
Multimedia plays a great role in social development. Even
the people with cognitive disabilities can socialize by
improving their interactive skills through computer based
programs. Moreover, it is becoming the biggest big data as
the most valuable source for insights and information.
Everything will be based on media in the future world.
Apart from education, it is widely used in entertainment,
journalism, engineering, various industries, etc. In daily life,
we use it at home for games and other modes of
entertainment, offices for presentations and training, etc.
Since there are disabilities related to multimedia, various
solutions are being offered to those who are impaired.

18. THANK YOU