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Introduction to Multimedia Design and Development

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This lesson provides concise introduction into the study of computer multimedia application systems. The lesson touches on elements of a digital multimedia which include text, images, audio, video, animation and graphics

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Introduction to Multimedia Design and Development

  1. 1. Faculty of Computing and Information Technology Diploma in Multimedia Applications DIT108 DR. Nana K. Annan Email: nk.annan@wiuc-ghana.edu.gh Tel: +233 244424578 / 268752196 Week One
  2. 2. Introduction to Multimedia • Objective – The concept of multimedia – Definition of multimedia – Elements of multimedia – Features of multimedia – Categories of multimedia – Applications of multimedia – Hyper-Media – Multimedia Production Team – Stages involve in multimedia production 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 2
  3. 3. The concept of multimedia • Multimedia is used in different ways for several purposes by individuals, businesses, government, schools, filmmakers, musicians and more. • Some of the areas we see the application of multimedia include but not limited to the entertainment industry, the print media, radio & broadcast industry, science, teaching and learning, advertisement, public speaking. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 3
  4. 4. The concept of multimedia • Multimedia is made up of two words: – Multi: This means many, various, more than one, etc. – Media: Is the plural for Medium. Medium is singular and refers to intermediary or means of conveying or transmitting information or communicating to people and world. – However, media in information technology or computer science refers to specific elements which are used as intermediaries. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 4
  5. 5. The concept of multimedia • For example: – The press, newspaper, radio and TV broadcasting industry refer to MEDIA as MASS MEDIA – Things like cables, network, satellite and radio in communications are referred to as TRANSMISSION MEDIA – In computer science storage devices such as CD, DVD, HD, SDCARD and USB are referred to as STORAGE MEDIA – Human Computer Interaction (HCI) also refer to Text, picture, sound, video, graphics and animation as INTERACTION MEDIA 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 5
  6. 6. The concept of multimedia • The word MULTIMEDIA is broadly used in many context differently. • For example: – Multimedia computer – Multimedia network – Multimedia radio or TV broadcast – Multimedia classroom – Multimedia technology – Multimedia ppt. presentation – Multimedia transmission 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 6
  7. 7. Defining Multimedia • Multimedia is the creation of content which combines different elements such as image, text, audio, video, graphics and animation. • It is a means of communicating using multiple forms of elements to present information. • It is use of computer to present information or content which constitute a mix of text, audio, graphics, animation and video in a single content. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 7
  8. 8. The Elements of Multimedia • Text – ASCII/Unicode, HTML etc • Audio – Sound, music, speech etc • Image – photo or pictures • Video – Moving images: movie • Graphics and Animation. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 8
  9. 9. Why do we use multimedia • Multiple media is used to enrich our communication or presentation 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 9
  10. 10. Multimedia in terms of ICT • Multimedia can be created and presented digitally or analogue • But in terms of computer science multimedia is created digitally and presented digital format. • Computer multimedia content are discrete that is they are presented in bits which ONEs or ZEROs (1s or 0s). 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 10
  11. 11. Multimedia in terms of ICT • Multimedia in terns of ICT have the following attributes: – Digitized: They are created and presented in a digital format – Distributed: The content is transmitted remotely, offline, online or real-time over a network – Interactive: The user has the opportunity to control or manipulate the digital multimedia content – Integrated: The various elements in a digital multimedia are uniformly treated as one and presented as one content, however they can be manipulated independently. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 11
  12. 12. Multimedia in terms of ICT • Digital Signal • Analogue Signal 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 12
  13. 13. Multimedia in terms of ICT • Digital multimedia is the combination of text, graphics (still or animated), sound, and video to create content which is delivered by a computer system or device. • It is a technique of putting together text, image, audio, video, graphic and animation in a format the they can be represented, processed, stored, transmitted, produced and presented digitally. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 13
  14. 14. Multimedia in terms of ICT • Multimedia is broadly divided into – Linear • Content is presented without the user having the chance to control the presentation. Eg. cinema – Non Linear • Give the user the opportunity to interact with the content as is presented. Eg. Computer game, recorded production on CD etc. Both live and recorded multimedia production can offer some kind of interactivity. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 14
  15. 15. Multimedia in terms of ICT • Interactive tools – Keyboard – Joystick – Mouse – Touch Screen – Stylus – Remote Control 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 15
  16. 16. Multimedia in terms of ICT • Medium of delivering digital multimedia content: – Web based • Mostly delivered through website using the internet. This is normally referred to as web based multimedia. Eg. YouTube content. – CD • Multimedia content are recorded and stored on storage devices such CD and others. This can be played on television or home theatre, personal computer, phone etc. Multimedia presentation online are digital and they can be downloaded or streamed. Streaming can be done live or on- demand. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 16
  17. 17. Multimedia Hardware • Input / out devices – Computer – Smartphone – Tablet – Ipod – PDA – Television – DVD Player – Scanner – Camera – Video 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 17
  18. 18. Multimedia Delivery Platform • Computer networks – Internet using the world wide web service • Ethernet – Inter business communication • Intranet – Corporate portal With the necessary plug in a web browser can become a multimedia enabled content display. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 18
  19. 19. Multimedia Authoring Software • Adobe Creative Suite • FrontPage • Director • LEDVision 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 19
  20. 20. Multimedia Delivery Software • Flash Player • Media Player • Java • Quick Time • VLC • iTune 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 20
  21. 21. Hypermedia • This is an interactive multimedia which is designed with hyperlinks that enables users to navigate. • It is not limited to text but include other media – graphics, images, animation, audio and video. – The World Wide Web (www) is a hypermedia platform. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 21
  22. 22. Multimedia Life Cycle • The four main stage in multimedia life cycle: – Multimedia Authoring, Capturing – Multimedia Representation, and processing – Multimedia Retrieval – Multimedia Delivery 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 22
  23. 23. Multimedia Delivery Forms • The following are some of the ways of delivering multimedia: – Video on demand (download or stream) – Live broadcasting – Recorded – Online 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 23
  24. 24. Multimedia System • It is a computer system that has the ability to create, process and deliver multimedia information, data or content. • It is a computer system capable of processing, storing, generating, manipulating and rendering of multimedia content. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 24
  25. 25. Components of Multimedia System • Capture devices – Video Camera, Microphone, Digitising and Sampling Hardware etc. • Storage devices – Hard disks, CD-ROM, DVD, USB etc • Communication Networks – Cable internet, wireless internet, mobile internet etc • Computer Systems – Multimedia computer machine, network computers • Rendering devices – Speakers, TV, computer monitor, printer, ipod, MPEG reader devices etc. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 25
  26. 26. Application of Multimedia • The application of multimedia can be found in various spheres of life including but not limited to education, advertisement, art, entertainment, engineering, tele-medicine, business, video conferencing, residential services, 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 26
  27. 27. Application of Multimedia • Residential Services: This may include the following: – Video-On-Demand – Video phone – Video conferencing – Shopping • Science and Technology – Virtual environment – Scientific visualization prototyping 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 27
  28. 28. Application of Multimedia • Business Services – Corporate education – E-business • Education – Digital Libraries – E-Learning – M-Learning – Distance Learning 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 28
  29. 29. Application of Multimedia • Entertainment – Games – Interactive TV • Web Applications – Website design and development 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 29
  30. 30. Application of Multimedia • Creative Industries – Fine arts, entertainment, commercial art, journalism etc use multimedia for various purposes • Entertainment and Arts – Multimedia tools are used to create special effects in movies and animations. Also in games 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 30
  31. 31. Application of Multimedia • Education – Multimedia is used to create computer-based training courses (CBT) – Multimedia is used to create online courses – Multimedia is used to create eLearning and mobile Learning system – Multimedia is used to develop school management and learning management systems 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 31
  32. 32. Multimedia Production • The design and development of multimedia application or product involve some stage. – Planning • Research, analysis and costing – Designing and Producing • Scripting, storyboarding, construction and programming – Testing – Delivering 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 32
  33. 33. Multimedia Production • Planning – This is the first when the multimedia idea is conceived. The idea is further developed by outlining objective and message. – Research and analysis: It is necessary to conduct research on the conceived idea to find about few this such as the target audience: their education, technology skill, needs etc. – Content: You must gather information on the content and kind of system that will run the multimedia product – Technical expertise: You must find the weight of the production you going to do and the skill and expertise you may need to assist in the production. Eg. Graphic designer, sound engineer, video editor etc – Budget: You must estimate the time and financial requirement to enable you accomplish the production 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 33
  34. 34. Multimedia Production • Designing and Producing – This where you execute each of the planned activities to create the final product. – This may involve script writing to decide the entire structure of the multimedia production. All the segment of the production must be arranged in order and sequentially using flowchart. – Story boarding can be done to provide a detail plan of what the designer has created. At point you have to indicate which element will go here and there and at what time. This where the visualization of the production is conceptualized. – After the story board, construction can take place where a prototype of the production is made and tested and reviewed. After this the graphic designer can be given specific details to create graphics and other media elements – After all the above the programmer assembles them into a final product using any convenient multimedia authoring application program. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 34
  35. 35. Multimedia Production • Testing • It is very important to have a test plan to test the multimedia product before publishing it or submitting it to the client 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 35
  36. 36. Multimedia Production • Delivering – After testing and correcting all errors, the final product can be package and published or delivered to the end user. Doing this may include implementation, maintenance, shipping, marketing etc. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 36
  37. 37. Multimedia Production Team • Producer • Designer • Subject Matter Expert • Programmer / Author • Instructional Designer • Scriptwriter • Computer Graphic Artist • Audio and Video Specialists • Webmaster 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 37
  38. 38. Multimedia Production Team • Producer – The role of a producer in multimedia production is to define, coordinate, and facilitate the production of the project. The producer is also responsible for negotiating with the client; securing financial resources, equipment, and facilities and to coordinate the development team. – The producer must be abreast of current technologies, their capabilities and limitation to enhance his or her negotiations. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 38
  39. 39. Multimedia Production Team • Multimedia Designer – The designer is the one who visualize the system and determines its structure. – The designer is one who comes out with the look, feel, format, and style of the whole multimedia production 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 39
  40. 40. Multimedia Production Team • Subject Matter Expert – The production content is designed by the subject matter expert • Programmer / Author – The programmer is responsible for putting all the multimedia elements involved in the production together. These elements may include a combination of the following: graphics, text, audio, music, photos, video and animation – In addition, the programmer also codes the functionalities of the product. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 40
  41. 41. Multimedia Production Team • Instructional Designer – The multimedia team may include a specialist who can take the information provided by the content specialists and determine how to present it using suitable strategies and practices. – The instructional designer is one who ensures that the information is presented in way that the audience can easily understand the message that the multimedia product want to send across to them. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 41
  42. 42. Multimedia Production Team • Scriptwriter – The scriptwriter is the one who write the script which provides the description of activities in the multimedia production. – The scriptwriter prepare a flowchart of the entire production and defines the level of interactivity of the system. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 42
  43. 43. Multimedia Production Team • Computer Graphic Artist – The role of the computer graphic artist is to create the graphic elements of the production which may include backgrounds, photos, logos, animation etc. • Webmaster – The webmaster is responsible for creating and maintaining website. The person must be someone who is knows how to convert multimedia application into web format and also be able to incorporate multimedia into websites. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 43
  44. 44. Multimedia Production Team • Audio and Video Specialists – They are needed especially when massive use of narration and digitized video and sound are required to be integrated into multimedia production. – The audio specialist is responsible for recording and editing narration and for selecting, recording, and editing sound effects. – The video specialist is responsible for video capturing, editing, and digitization of the production. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 44
  45. 45. 21/02/2015 DIT108 Multimedia Application Wisconsin International University Ghana 45 Thank you

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