This document summarizes an Indian movie that exposes corruption between large corporations and the government. It describes how two major soft drink companies, Sehgal group and Marwah group, engage in unethical practices like bribery, industrial espionage, and launching a product containing pesticides in their battle for market share. When Sehgal group launches a new drink containing pesticides, their CEO Naveen resigns out of concern for ethics, while the owner Vinay decides to bribe regulators to get approval. In response, Marwah group initiates raids on Sehgal's plant and protests through NGOs in their ongoing efforts to gain control of the other company through any means necessary.
2. INTRODUCTION
This movie exposes the facts and figures that are
generated in typically closed boardrooms of
corporate houses and their nexus with the
Government of India.
It takes a dig at the corporate world and exposes
the corruption that has become an intrinsic part
of the business culture in the times of cutthroat
competition.
Corporate is based on the cola war that raged
between two soft drink giants in the country few
years back.
The plot revolves around the way in which both
soft drink companies use NGOs, the media and
politicians to their own advantage.
3. OWNER - Vinay Sehgal
CEO - Naveen Shroff
TOP EXECUTIVE - Nishigandha
Das Gupta
Senior Vice President - Ritesh Sahani
5. UNETHICAL PRACTICES
Marwah group gives bribe to Minister Gulabrao to
win the tender of embassy.
An employee of Marwah group sharing the
confidential information of the company with
Nishigandha an employee of its rival.
Nishigandha an employee of Sehgal group accessing
the laptop of Parvez Merchant without his
knowledge.
Launching of just chill (mint based soft drink)
containing pesticides by Sehgal group.
Bribing the FDA authority by Sehgal group for the
license of manufacturing the drink.
Using Devi Bapu for the deal of Friscon India Ltd.
(8% shares)
6. LAUNCH OF JUST CHILL
VINAY SEHGAL wanted to get the first mover
advantage.
SEHGAL Group decided to launch JUST CHILL
within 4 months.
Project leader-
7. ISSUE :
Large amount of traces of pesticides were
found in the drink by the quality control
department.
8. SOLUTION-
Shifting of bottling plant but this would result
in delaying the launch by 2 months.
DECISION TAKEN-
Launching the stock containing pesticides.
(Decision taken by Vinay)
Bribing FDI officials to get the license.
CONSEQUENCES -
Vinay brainwashes nishigandha and ritesh to go
ahead with the project.
Naveen Feels that it is unethical therefore
decides to RESIGN.
9. MARWAH’S UNETHICAL
INTENTIONS :
Suspension of the 3 FDI officials.
Raid at SEHGAL’s panvael plant.
Sending just chill samples for testing.
Initiated protests through NGOs.
Finalizing deal with Ruhiya group to attain
SEHGAL’S Management control.
Meeting of Gulabrao, Ashwani, Marwah
and Sehgal for the deal(compromise).
10. CONCLUSION
Movie has touched upon many issues like:
Both the industrial giants opted for unethical practices
to get ahead of one another.
The rigging of awards.
Sexual exploitation and bollywood's nexus with
corporate houses.
Infidelity among CEOs and highly placed executives.
Motives behind NGO funding.
The role of media, the importance of astrology and god
men.