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1. What is Pardot ?
2. Why use Pardot ?
3. Marketing cloud vs Pardot
4. Sync with Salesforce
6. Product overview
Pardot is ….
Salesforce B2B marketing tool
Engage with prospects at the right
A sophisticated way to nurture and
Platform to enable reporting on
Pardot is not…
Just an email sending tool
A replacement for a
Marketing sending tool
Pardot customers have seen sales revenue increase by 34% and
marketing effectiveness increase by 37%, on average.
Grow faster with smarter engagement
Generate high-quality leads
Calculate marketing ROI
1. Marketing cloud is used for B2C where Pardot is
basically for B2B
2. Nurturing of lead and lead qualifications are the
emphasis in Pardot where as in marketing cloud
its more towards the complex transactional data
and social media.(Ecommerce sites)
3. Better integration with other systems is present in
Eg . Pardot for selling /buying a house.( longer