7 c's of effect communication

1. 7 c’s of Communication
Presented to:
Miss Maida
presented by:
Saba Jabbar
mcs

2. Introduction:
 The 7 C’ stand for seven essential principles of communication starting with the letter C.
 Each one represents a Requirement that message should meet to be effective.

3. 7 C’s of Communication:
 Completeness
 Conciseness
 Consideration
 Concreteness
 Clarity
 Courtesy
 Correctness

4. Topic:
Sending Email @

5. 1. Completeness:
 In a complete message, the audience has everything they need to be informed and, if
applicable, take action.
 Answers all questions that are asked.
 Give something extra when desirable
 Check for 5 W’s and 1 H
 Who, What When Where Why and How

6. Bad Example:
Hi everyone,
I just wanted to send you all a reminder about the meeting
we're having tomorrow!
See you then,
Saba

7. Problem:
 This mail is not complete, for obvious reasons.
 What meeting? When is it? Where?
 Saba has left his team without the necessary information.

8. Good Example:
Hi everyone,
I just wanted to remind you about tomorrow's meeting on the new telecommuting
policies. The meeting will be at 10:00 a.m. in the second-level conference room.
Please let me know if you can't attend.
See you then,
Saba

9. Solution:
 This second mail is complete.
 What meeting? When is it? Where?
 Saba inform necessary information.

10. 2. Clarity:
 Simplicity & Organization.
 To be clear, try to minimize the number of ideas in each sentence.
 Make sure that it's easy for your reader to understand your meaning.

11. Bad example:
Hi John,
I wanted to write you a quick note about Daniel, who's working in
your department. He's a great asset, and I'd like to talk to you
more about him when you have time.
Best,

12. Problem:
 What is this email about? Well, we're not sure. First, if there are multiple Daniels in John's
department, John won't know who Skip is talking about.
 Next, what is Daniel doing, specifically, that's so great?.
 Last, what is the purpose of this email?
 There's no sense of purpose to this mail, so it's a bit confusing.

13. Good example:
Hi John,
I wanted to write you a quick note about Daniel Kedar, who's working in your department. In
recent weeks, he's helped the IT department through several pressing deadlines on his own
time. We've got a tough upgrade project due to run over the next three months, and his
knowledge and skills would prove invaluable. Could we please have his help with this work?
I'd appreciate speaking with you about this. When is it best to call you to discuss this further?
Best wishes,

14. Solution:
 This second mail is much clearer because the reader has the information he needs to take
action.
 Purpose of Email
 Daniels in John's department.
 Daniels’ full name.

15. 3. Conciseness:
 Get to the Point
 Conciseness means forming your message with minimum number of words
possible without invalidating the other 6 C’s
 Avoid wordiness, repetition, and filler words or phrases
Example:
due to → because

16. Bad example:
Hi Matt,
I wanted to touch base with you about the email marketing campaign we kind of sketched out last
Thursday. I really think that our target market is definitely going to want to see the company's
philanthropic efforts. I What do you think? Hi Matt,
For instance, if we talk about the company's efforts to become sustainable, as well as the charity
work we're doing in local schools, then the people that we want to attract are going to remember
our message longer. The impact will just be greater.
What do you think?
Jessica

17. Problem:
 This email is too long!
 There's repetition,.
 There's plenty of "filler" taking up space.

18. Good example:
Hi Matt,
I wanted to quickly discuss the email marketing campaign that we analyzed last Thursday. Our
target market will want to know about the company's philanthropic efforts, especially our goals
to become sustainable and help local schools.
What do you think?
Jessica

19. Solution:
 This email is not too long.
 There's no repetition in this email.
 Get to point of email.

20. 4. Concreteness:
 Specifics Instead of Generalizations.
 Communicating concretely means being specific, definite, and vivid word in message rather
than vague and general.
 Avoid also vague words and words with multiple meanings,

21. Bad example:
“Hilltop Resort is the best resort. Do come to us on your next holiday”

22. Problem:
 This is a vague ad message. It is made to sound like just another resort advertisement
among a hundred others.
 The audience will never remember this ad message.
 There are no concrete details to take away from this message.

23. Good example:
“Hilltop Resort is the jewel of the western hills. Take a break from your work. Escape from
life’s chaos and stress. Relax and rejuvenate yourself at Hilltop. Go back fresh and
energized!”

24. Solution:
 This message gives you visualizing details.
 The reader can actually imagine being in a beautiful resort breathing fresh air and
swimming in a pool instead of slogging away at his or her office.
 That is a concrete message conveyed to the audience.

25. 5. Consideration:
 Consideration means To consider the receiver’s Interest/intention.
 This mode of consideration is called “you attitude”. When you are truly considerate, you
try to show sincere regard for his interests and benefits.
 See your material from your reader’s point of view.

26. Bad example:
Dear Nam,
Thanks for submitting the industry report. Finn will give you some feedback on it.
Finn also wanted to find out if you will be available for the client meeting tomorrow.
We will be discussing the budget for the next phase of the project.
Regards
Shirley

27. Problem:
 The email was supposed to be about the industry report which is submitted for
feedback.
 The question about the meeting had come out of nowhere and will now distract Nam and
her priorities.

28. Good example:
Dear Nam,
Thanks for submitting the industry report. Finn will give you some feedback
on it. You will be receiving an email from him with detailed comments.
Regards
Shirley

29. Solution:
 This email talks only about the report.
 Nam knows that her report has been viewed and she needs to wait for feedback.
 There are no other distractions.
 The query about the meeting must have been an entirely different email.

30. 6. Courtesy:
 Courtesy means politeness.
 It is an attitude that shows respect for others
 Courteous communication is friendly, open and honest.
Example:
It is not enough to use polite expressions like” thank you”, ”kindly”, “we appreciate”,
“ please” etc but the whole letter must have a courteous tone.

31. Bad example:
Jeff,
I wanted to let you know that I don't appreciate how your team always
monopolizes the discussion at our weekly meetings. I have a lot of projects,
and I really need time to get my team's progress discussed as well. So far,
thanks to your department, I haven't been able to do that. Can you make
sure they make time for me and my team next week?
Thanks,
Phil

32. Problem:
 Well, that's hardly courteous! Messages like this can potentially start office-wide fights.
 this email does nothing but create bad feelings, which can lower productivity and morale.
 A little bit of courtesy, even in difficult situations, can go a long way.

33. Good example:
Hi Jeff,
I wanted to write you a quick note to ask a favor. During our weekly meetings,
your team does an excellent job of highlighting their progress. But this uses
some of the time available for my team to highlight theirs. I'd really appreciate it
if you could give my team a little extra time each week to fully cover their
progress reports.
Thanks so much, and please let me know if there's anything I can do for you!
Best,
Phil

34. Solution:
 This email is courteous and friendly,
 It has little chance of spreading bad feelings around the office.

35. 7. Correctness:
 At the core of correctness is proper grammar punctuation and spelling.
 Message must be perfect grammatically and mechanically
 Facts & Proof reading

36. Example:
Hi Daniel,
Thanks so much for meeting me at lunch today! I enjoyed our conservaataion
and I'm looking forward to moving ahead on our project. I'm sure that the
two-weak deadline won't be an issue.
Thanks again, and I'll speak to you soon!
Best,
Jack Miller

37. Problem:
 The first error is that the writer accidentally typed conservation instead of conversation.
This common error can happen when you're typing too fast.
 The other error is using weak instead of week.
 The other error is using conservaataion instead of conservation.