What does the year 2022 hold for the event industry? . Optimiser is a comprehensive CRM solution company for businesses. AI-enabled automation with the power of one platform efficiently navigates through a large amount of data at an affordable cost. Learn more about Optimiser: https://www.optimiser.com/

1. 2022 FORECAST: WHAT'S NEXT
FOR EVENT PLANNING AND
DESIGN?

2. Technology will continue to play out how events are going to be planned.
Hybrid events may not remain as popular but they will continue to co-exist
as people have enjoyed attending events online.
It cannot replace the feeling of attending the events physically but it gives the
attendees an option to choose from in case they are otherwise occupied.
EVENT PLANNING

3. Smaller and highly curated events are going to be preferred over Large-scale
gatherings.
The networking efforts will be personalised and customised in smaller
events. small events, the networking efforts will be personalised and
customised
PHYSICAL GATHERING

4. Safety protocols will not be dropped anytime soon. These will be integrated
into events. Be it social distancing, masing, temperature-taking or adding
sanitiser in every event kit for the attendees.
Event professionals will have to adhere to the government set guidelines for
events and follow the event capacity rules in place.
HEALTH AND SAFETY PROTOCOLS

5. In 2022, events will start meaningful conversations. Be it for systematic
racism, LGBTQIA+ rights, gender disparities etc. Creating fundraisers for
several causes will continue as the brands aim to make a difference in
society.
They seek to form deeper connections not only for networking and product
sales but also to assimilate information about the issues of today's world.
PURPOSE

6. While there is no hiding the fact that after every event, there is a huge
amount of resources that go to waste. With online events, the wasteful habits
of the events industry decreased dramatically.
Steps are being taken by event professionals to ensure that waste of
resources is minimised. This is appreciated by both the consumers and by
future generations.
SUSTAINABILITY

7. THANK YOU!