Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Trustee Conference PM1: Adapting to the digital age: The role of trustees in leading change

390 views

Published on

Presentation from Trustee Conference, 7 November 2016
Dan Sutch
Jo Wolfe
Megan Griffith Gray

Published in: Government & Nonprofit
  • Login to see the comments

  • Be the first to like this

Trustee Conference PM1: Adapting to the digital age: The role of trustees in leading change

  1. 1. Drinks sponsors: ADAPTING TO THE DIGITAL AGE: THE ROLE OF TRUSTEES IN LEADING CHANGE DAN SUTCH, DIRECTOR, CAST JO WOLFE, ASSISTANT DIRECTOR, DIGITAL, BREAST CANCER CARE MEGAN GRIFFITH GRAY, HEAD OF PLANNING, DIGITAL AND COMMUNICATIONS, NCVO 7 NOVEMBER 2016 Partner sponsor: Media partner: Lead sponsor:
  2. 2. WHY, WHAT AND HOW OF DIGITAL A BRIEF INTRODUCTION Drinks sponsors: Partner sponsor: Media partner: Lead sponsor:
  3. 3. Driving social change with digital technology CAST Centre for the Acceleration of Social Technology CAST works with grant makers, investors and mission driven organisations to drive social change using technology Dan Sutch wearecast.org.uk @dansutch
  4. 4. Driving social change with digital technology CAST 100,000,000,000
  5. 5. wearecast.org.uk (digital) abundance Largest taxi company, owns no cars Largest accommodation provider, owns no hotels, rooms or beds 13 employees when valued at $1bn
  6. 6. Driving social change with digital technology CAST pocket supercomputers 98% adults in the UK own a mobile phone 71% own a smart phone 56% of 16-34 year olds cite smartphone as the most important device for internet
  7. 7. Driving social change with digital technology CAST white elephants
  8. 8. Driving social change with digital technology CAST digital architecture
  9. 9. From theeconomic and manufacturingchallengesfacing Toyota, to thedigital, economic and social challengesfacing us today: lean approaches andco-design provide a framework for risk-reduced,cost effective innovation. the case for lean innovation: when itis not'businessasusual'
  10. 10. Driving social change with digital technology CAST test driven (user centred)
  11. 11. Driving social change with digital technology CAST workable products (agile development)
  12. 12. three layers of value across each area of our work TEST AND EVALUATE EACH LAYER – THEY DON’T WORK INDEPENDENTLY wearecast.org.uk
  13. 13. This requires: • Creativity and imagination for how else we might address these issues • Risk taking and testing of these new approaches • Entrepreneurship and willingness • Aspiration, persistence and tenacity • (openness, collaboration...) The use of digital technology provides remarkable opportunities to redesign how we address persistent social challenges wearecast.org.uk Integration (the potential of digital)
  14. 14. DIGITAL CULTURE – A CONTINUUM Rejecting Experimenting Organising DevolvingStageofDigitalCulture Time
  15. 15. THE DIGITAL CULTURE CONTINUUM Rejecting Don’t want to engage in digital, limited activity Experimenting Organic, chaotic activity, willingness but no plan Organising Centralised, under one function Devolving Decentralised with a clear framework, digital enhances all functions, constantly evolving to reflect technology advancement BCC is here!
  16. 16. 16
  17. 17. Technology Underlying technology used for digital/technical development Channels & Devices Platforms, products and devices used by users to access content Audiences Identifying, segmenting and understanding users User Experience The management of the overall digital experience, tailored to segments Content Creation and management of assets Campaigns Management of marketing communications Analytics Performance measurement and optimisation Governance Governance of digital activity to ensure it meets organisational needs
  18. 18. BECCA The support service for women moving forward after breast cancer
  19. 19. MEASURING DIGITAL SKILLS (AND INCREASING THEM)
  20. 20. QUESTIONS 20
  21. 21. DIGITAL TRUSTEE PERSONAS 21
  22. 22. FIVE PERSONAS GOTTA CATCH ‘EM ALL! champion enthusiast director protector chaser
  23. 23. CHAMPION Full of passion for digital and with a good grasp of how an organisation’s strategy can be enabled by technology, the Champion will push for digital to be prioritised at Board level. Can be found adding digital to the agenda at Audit &Risk and Finance &General Purposes Committees. Not likely to be interested in the operational detail on content and campaigns.
  24. 24. ENTHUSIAST Although not a digital expert, the Enthusiast appreciates the potential for digital within the charity and supports new digital initiatives at arms length. They’re permissive and positive. Can be found retweeting the charity’s Twitter posts. Not likely to ask for a System Architecture Diagram or anything technical
  25. 25. DIRECTOR Perhaps they have a digital or IT role in another organisation, or they have had a bad experience with a digital project gone wrong. The Director wants to guarantee digital success. Can be found critiquing the latest draft of the digital strategy and roadmap. Not likely to hang back when invited to help set direction.
  26. 26. PROTECTOR If you need someone to actively support your digital team (or solo digital officer), the Protector is your best bet. They will happily jump into the detail and act as a mentor. Can be found coaching the Head of Digital before the next Senior Management Team meeting. Not likely to tolerate negative feedback about digital staff.
  27. 27. CHASER It’s not happening fast enough according to the Chaser. This trustee comes from a commercial background where going off the pace of digital transformation costs market share. Can be found challenging the status quo at board meetings. Not likely to join the trustee social media training - they don’t have the time.
  28. 28. GUESS WHO? Champion Full ofpassionfordigital andwith digital andwith agood graspof graspofhowan organisation’s organisation’sstrategycanbe canbeenabled bytechnology,the technology,theChampionwill Championwill pushfordigital to digital tobeprioritisedatBoard atBoardlevel Enthusiast Althoughnotadigital expert,the Enthusiastappreciatesthepotential fordigital withinthecharityand supportsnew digitalinitiatives at armslength. They’repermissiveand positive Director Perhapstheyhavea digitalor IT rolein anotherorganisation,or theyhavehadabadexperience witha digitalproject gonewrong. The Directorwantstoguarantee digital success Protector If youneed someone to actively supportyourdigital team(orsolo digital officer), the Protectoris yourbest bet. Theywill happilyjump into the detailandactasa mentor. Chaser It’snothappeningfastenough accordingtothe Chaser.This trustee comes fromacommercial backgroundwheregoing offthe paceofdigitaltransformationcosts marketshare.
  29. 29. CHALLENGES 29
  30. 30. ROLES AND RESPONSES Champion Full ofpassionfordigital andwith digital andwith agood graspof graspofhowan organisation’s organisation’sstrategycanbe canbeenabled bytechnology,the technology,theChampionwill Championwill pushfordigital to digital tobeprioritisedatBoard atBoardlevel Enthusiast Althoughnotadigital expert,the Enthusiastappreciatesthepotential fordigital withinthecharityand supportsnew digitalinitiatives at armslength. They’repermissiveand positive Director Perhapstheyhavea digitalor IT rolein anotherorganisation,or theyhavehadabadexperience witha digitalproject gonewrong. The Directorwantstoguarantee digital success Protector If youneed someone to actively supportyourdigital team(orsolo digital officer), the Protectoris yourbest bet. Theywill happilyjump into the detailandactasa mentor. Chaser It’snothappeningfastenough accordingtothe Chaser.This trustee comes fromacommercial backgroundwheregoing offthe paceofdigitaltransformationcosts marketshare.
  31. 31. ACTIONS AND PROMISES
  32. 32. THANK YOU! ANY QUESTIONS?
  33. 33. USEFUL RESOURCES 33
  34. 34. Driving social change with digital technology CAST ben-evans.com socialtech.org.uk wearecast.org.uk/fuse castfellowship.wordpress.com links
  35. 35. AND MORE LINKS digitalmaturity.co.uk gov.uk/government/publications/making-digital- work-12-questions-for-trustees-to-consider resources.lloydsbank.com/insight/uk-business- digital-index/
  36. 36. THANK YOU! ANY QUESTIONS?

×