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2022- The year of the Events Service Industry for Delivering Outstanding Events..pptx
1. C A P T I O N I N G S TA R
W W W.CAP TIO N IN GSTAR.CO M
2. Introduction The pandemic reformed the Events Industry.
Decades of transformation shrunk to the span of
two years. In-person events took an overnight
shift and dived into the virtual world. The event
reached the ‘new normal’ stage when gearing
back to normalcy. Those remarkable changes are
here to stay. According to Statista, the event
tickets segment reached US$ 7.1Bn in 2022, and
there is an estimated increase of 14.4% in 2023.
Hence, it is expected that 2022 will be the year of
the event industry.
Let us see in detail how the event industry is
today, some noticeable predictions, and the
steps event planners take to bring people to in-
person events.
3. Changes
in
in-person
events
after
the
pandemic
After the pandemic, virtual events started
to go back to their traditional physical
state but with a rapid, unexpected
transformation that shook the whole event
industry. Introducing us to the “new
normal,” event organizers and attendees
wanted to embrace the technological
advantages of virtual events and merge
them seamlessly with in-person events for
a double-effective event experience. Such
events go hand-in-hand with physical
events, and they can be:
New routines emerging in in-person events
4. Hybrid
events
Hybrid events combine in-person live with
virtual events. Hybrid events integrate the
virtual components with the live event.
There are several advantages of going
hybrid, from large-scale events to
accommodating audiences despite
geographical constraints and much more.
They make your in-person event capable of
providing an immersive virtual experience
for effective and engaging content. These
events give an opportunity to draw in a
diverse audience eliminating physical,
language, and any accessibility barriers, and
they can be live-streamed or re-streamed
whenever or wherever desired.
New routines emerging in in-person events
5. IN
PERSON
EVENTS
According to Forbes, In-person events have a
warm welcome in 2022 with a 27%increase in
pre-bookings from January to March. Although
they are back in use, the pandemic made some
safety measures unavoidable.
Protocols to follow from staff to guests. For
example, Monitoring and minimizing
exposure among staff by establishing ground
rules like separate dining, individual breaks,
working behind a sneeze guard, etc. And
mandatory protocols for guests and visitors
like verifying vaccination, masking, and social
distancing.
Pack food and beverages instead of a buffet.
Conduct in-person events outdoors or in a
spacious environment.
Attention retention strategies.
CDC compliant set-up for events
How are in-person events held today?
6. COVID
compliant
events
There are some challenges faced while planning
an event. Some noteworthy points to draw in
more audience to an in-person event are as
follows:
As per the Centers for Disease Control and
Prevention(CDC), Covid compliant events have
a handful of guidelines to follow. They include
contactless registration, digital payment,
verification for vaccination, PCR testing in
special cases, temperature checking, canned
drinks and boxed meals, separate and small
networking sessions, mandatory masks, and 6
feet distance. This made in-person events
expensive; thus, they tend to be held small
scale.
Challenges to bringing audiences to in-person events
7. Attendee’s
engagement
Virtual events incorporate different
techniques
promote,
and
reach,
technologies to
impact and
entertainment. And to compensate for
such effortful attendee engagement,
in-person events are expected to
provide an entirely improvised
audience experience.
Virtual experience can be brought
into the physical events to maintain
the same zeal as visual events hyped
up. For example, the best parts of
virtual events like all-inclusive event
management apps and platforms,
customization, gamification, live
sessions, break-out rooms, live
streaming, virtual booths, social media
and networking integrations, etc., can
be incorporated.
Challenges to bringing audiences to in-person events
8. Meeting
audience
expectations
The audience acquired a taste of several options
and varieties from virtual events. From attending
any international event from home to breaking
down any physical, language, accessibility barriers,
and much more, online events serve some benefits
to the audience. Hence, to make an in-person event
equally beneficial, event organizers should blend
the virtual components with live events.
Be prepared for the worst
It is wise to be prepared for the worst, especially
when another coronavirus outbreak is uncertain.
Besides, follow the precautions as per the CDC and
WHO guidelines, and make prior arrangements in
case of emergency. Stocking sanitizers, masks,
spacious areas, or spare rooms for emergency
lockdown or quarantine is advisable.
Challenges to bringing audiences to in-person events
9. IN
PERSON
EVENTS
According to Forbes, In-person events have a
warm welcome in 2022 with a 27%increase in
pre-bookings from January to March. Although
they are back in use, the pandemic made some
safety measures unavoidable.
Protocols to follow from staff to guests. For
example, Monitoring and minimizing
exposure among staff by establishing ground
rules like separate dining, individual breaks,
working behind a sneeze guard, etc. And
mandatory protocols for guests and visitors
like verifying vaccination, masking, and social
distancing.
Pack food and beverages instead of a buffet.
Conduct in-person events outdoors or in a
spacious environment.
Attention retention strategies.
CDC compliant set-up for events
How are in-person events held today?
10. Accessibility
Hiring a live language translator and an ASL
interpreter can help your in-person event break
language barriers. In some cases, a sign language
interpreter can also boost the accessibility of your
event. Adding a digital board for captions in the
live event is also a great way to make your
content more accessible.
Challenges to bringing audiences to in-person
events
11. IN
PERSON
EVENTS Technology has a near-future role in the event
industry, and it reshaped the way content is
delivered or perceived. Let it be an international
entertaining event or a local internal meeting,
event technology makes the event experience
easy, impactful, and sometimes out-of-the-world.
Technology
engagement,
helps increase
track and monitor
attendee’s
specified
metrics quickly, and help improve the overall ROI
of the event companies. According to
Socialtables, studies show that event technology
increases planner’s productivity by 27%and event
attendance by 20% while decreasing costs up to
30%.
Event planners need to create an immersive,
informative, complex yet simple, and engaging
event all at once. And there are some of the on-
trend event technology that is used by the event
industry. Let’s discuss a few.
New event trends and technologies
12. IN
PERSON
EVENTS
Contactless registration and check-in/check-out, QR code,
digital payment, and other touchless technology are
exceptionally useful in post-pandemic in-person events.
Touchless technology
Hybrid live events
Live event technology combines virtual components with
face-to-face meetings where people enjoy an in-person
company with all virtual advantages. Such events are easier
to be live-streamed, adding live accessibility features like
live translations, etc.
Simulive
Simulive is a recorded live event, and this pre-recorded
session can be put live at any given time as needed.
New event trends and technologies
13. IN
PERSON
EVENTS
Contactless registration and check-in/check-out, QR code,
digital payment, and other touchless technology are
exceptionally useful in post-pandemic in-person events.
Touchless technology
Hybrid live events
Live event technology combines virtual components with
face-to-face meetings where people enjoy an in-person
company with all virtual advantages. Such events are easier
to be live-streamed, adding live accessibility features like
live translations, etc.
Simulive
Simulive is a recorded live event, and this pre-recorded
session can be put live at any given time as needed.
New event trends and technologies
14. Virtual
reality
Virtual reality
Virtual booths, metaverse, gamification, 3D cubes, and
much more event technology engage the audience and
create an immersive virtual environment.
EventTech 411
EventTech is the largest learning lab on event technology.
They present EventTech 411 that roundups effective event
technology periodically. They suggest a range of tools like
wearable smart badges, aerial devices, social sharing,
registration, guest tracking, mobile audience engagement,
etc. These tools help monitor and track the event- metrics,
staffing, sessions, guest arrivals, social distancing, attendee
engagement, etc. It also lets you make real-time changes
quite quickly.
New event trends and technologies
15. IN
PERSON
EVENTS
Event management application
All-inclusive mobile application provides a platform to
organize, promote, host, survey, and follow up with the
event while personalizing the event experience for the
attendees with gamification, avatars, 3D booths, etc.
Nft
Non Fungible Tokens let people own digital assets and
souvenirs. At events, they are ticketing, gift bags or digital
souvenirs, etc.
New event trends and technologies
16. WHO
WE
ARE
CaptioningStar helps event organizers with their
accessibility needs. We provide live translators,
ASL interpretations, subtitles, language
interpretations, and live captions to your event.
Post-production services like closed captions,
video editing, transcripts, voiceover, live
streaming in OTT, and VOD platforms are also
available. Reach us for impeccable services.