Trade Shows and Events Portfolio for Stephen Shiner, MBA, CTSM Candidate

1. Trade Shows & Events
Professional Portfolio
Stephen Shiner, MBA
2012

2. Trade Shows
Yazaki North America
2004 - 2009

3. EVS 23
Anaheim, CA
20 x 20
 Worked directly with exhibit
company to make this booth a
reality by phone and email
communication through
completion of project
 Responsible for booth layout
and content
 Handled all Product
Communications inside booth
and products
 Assisted in final build at
exhibit house before first
installation at show

4. World Congress
Detroit, MI
50 x 50
 Automobile used in booth to
showcase company being first
Tier One automotive supplier in
the world
 Buggy used as visual aid to
showcase breadth of product
 Used live plants, shrubs and
flowers brought in from nursery
to showcase our hybrid
technology
 Had live pond and waterfall
 Entire booth
creation, design, and layout
completed in-house.

5. Convergence
Detroit, MI
50 x 50
 Created a Road and
incorporated buggies as
“automobiles” showcasing
breadth of products in real-time
 All marketing communications
for the show created in-house
 Design and look-and-feel for
show created in-house

6. World Congress
Detroit, MI
20 x 20
 Rented booth properties from
an exhibit house as part of a rent
to buy program
 All product photos taken in-
house and used for exhibit
 Design and look-and-feel
completed in-house
 All graphics completed in-
house
 Showcased booth with NO
product properties – used all
photos
 Communicated messaging
about our company and its
people and products

7. World Congress
Detroit, MI
20 x 20
 Built on VERY limited budget
 All construction completed in-
house
 Landed $6M contract based
solely on aesthetics
 All design and look-and-feel
completed in-house
 All wiring for instrumentation
completed in-house
 Graphic communications in-
house

8. Property Layout
SAE 2004

9. Special Events
Yazaki North America
2004 - 2009

10. NAIAS 2007
Detroit, MI
Supplier Days
 Represented four continents -
food was catered to a specific
country
 All props were purchased for
event
 Graphics were 16ft x 30ft
 Guests could eat at the
layouts
 Products were in the suite
 Catering with beverage
service
Attendance 350 – 2 Day Event

11. NAIAS 2006
Detroit, MI
Supplier Days
 Plexiglas frames with large
photos of actual employees
around the world were used to
showcase our international
presence
 Products were NOT used at
this event but were displayed in
large format photos all taken in-
house
 Event catered to top level
executives from the automotive
markets
 Catering - food and beverages
 Attendance 250 – 2 Day Event

12. Yazaki Gala Dinner
Henry Ford Estate
Dearborn, MI
2006
 Live band
 200+ in attendance
 On the Henry Ford Estate
 Full Dinner, beverages
and awards
 Dancing
 Video presentation
 Hotel arrangements at
Dearborn Inn
 Transportation provided and
arranged

13. NAIAS 2009
Detroit, MI
Supplier Days
Welcome Guests!

14. NAIAS 2009
Detroit, MI
Supplier Days
 Product displays
 All built in-house
 Used real plants and foliage
 Rubber mulch laid on floor
 Imitation recyclable rocks
 $20K budget
 Full catering and beverages
 Attendance 400 – 2 Day Event
 All graphics in-house

15. NAIAS 2009
Detroit, MI
Supplier Days
 Graphic elements were all
created in-house
 Over 100 separate graphic
elements were created
 Over 100 plants, 50 shrubs
and 20 Christmas trees were
brought in from winter
 6 tons of rubber mulch used
 Ceiling graphics were used to
represent the sky
 Recyclable imitation rocks
 Room 110 ft x 80ft

16. Photography
Yazaki North America
2004 - 2009

17. Corporate
Photography
Yazaki North America

18. Product
Photography
Yazaki North America

19. Stephen R. Shiner
`at-a-glance`
 MBA - Management
Cleary University
 Bachelor of Science – Public Relations
Eastern Michigan University
 Bachelor of Science – Organizational Communication
Eastern Michigan University
 Certified Trade Show Marketer – Candidate
Northern Illinois University

20. Stephen R. Shiner
`at-a-glance`
 American Marketing Association Member
Board of Directors – Detroit, MI Chapter
 Public Relations Society of America Member
 Competitive Intelligence Society of America Member
 Cleary University Alumni Association
 Eastern Michigan University Alumni Association
 Phi Sigma Pi Honors Fraternity Alumni Association