Sample of my work over the years

1. Patty Nolan’s Book
Events
Branding
Advertising
Dialogue Marketing
Publications
Interactive
Training
Proposals

2. Events –FREEMAN
 2012-19 Annual
Leadership Conferences
– Part of planning team
establishing content
and show flow
– Work with top
Freeman executives to
develop presentations
and informal panel
dialogs
– Coordinate with event
tech and expo teams on
content

3. Events – Arby’s Convention
 Franchise Conventions
– Onsite content
supervision across
three-day event
– Wrote presentations for
new Arby’s President
and other executives
– Developed videos
capturing voice of the
franchisee
– Served as a Creative
Director for Freeman

4. Events – RVX
 2019 Annual Conference
for RV Industry
Association
– Content supervision
over three-day event
– Wrote presentations for
spokesperson Rutledge
Wood and RVIA hosts,
including 9 major
product reveals
– Developed Top-Tech
competition for service
organization

5. Events – Convening Leaders
 Annual PCMA
Conference
– Developed innovative
sponsorship concepts
– Wrote General Session
presentations for hosts,
including opening
multimedia reveal
– Coordinated with guest
speakers to ensure
smooth show flow

6. Events – CES Keynotes
 Consumer Electronics
Show
– Created Key Notes for
two top CEOs
– First ever live car
reveal during a keynote
– Made use of 50’ screen
with multimedia
presentation
– Unprecedented
coverage in non-auto
media

7. Events – PR Stunt/Reveal
 Insignia Press Event
– Created buzz factor
with “crashed” craft
– Hoisted on crane 2
days prior to event
– “Dropped” Insignia in
front of live audience
and driven onto stage

8. Events – PR Stunt
 Jeep Operation Altitude
– Dropped Jeep from a
helicopter in front of
live audience
– Event promoted dealer
support for overseas
troops
– Created 6 versions of
script to cover all
possible scenarios
– Footage made ESPN
and other unlikely
spots

9. Events – Lincoln Dealer Meeting
 2012-19
– Three-day events
– Script presentations for
Lincoln and Ford
leadership
– Served as Creative
Director/Lead Writer
for agency client

10. Events – Ford ONE Ford Elite
 2013-19
– Three-day events
– Exclusive meeting for
top Ford/Lincoln
dealers
– Lead writer for C-suite
Ford executives,
including “sneak peek”
at future products and
intro of special guest
performers

11. Events – International
 Chevrolet Premiere Night
in Paris
– Party for media and
elite guests in historic
Pavillon Dauphine
– Included two drive-on
reveals in restricted
party venue
– Featured top DJ and
professional hip-hop
dancers

12. Events – Public Affairs
 DaimlerChrysler Expo
– Event for Washington,
D.C. influencers
– Created an entire town
inside expo center
– Demonstrated product
relevance with every
touch-point

13. Branding
 Detroit Renaissance
– Brand Identity
– Developed with Detroit
creative community
– Promotes Detroit’s
Creative Corridor with
window decals
– www.detroitmakeithere
.com.

14. Branding
 DADA Gala
– VIP event at NAIAS
– Artists, luxury autos
and VIPs
– Sneak preview drew
exclusive crowd
– “Black Card” invites
etched in glass

15. Advertising
GM Goodwrench
– Print ad — placed in
Winston Cup Scene
every time the
GM Goodwrench
NASCAR team won
– Specific to race track
– Also worked on
national TV and radio
spots

16. Advertising
 GM Goodwrench
– Leverage
championship win
of sponsored
NASCAR driver
– Promote brand
loyalty

17. Advertising
 American Plastics
Council
– Promoting ecological
benefits of stronger,
lighter materials in a
practical application
– Also worked on
national TV spots
(Plastics Make it
Possible)

18. Advertising
 DOW
– Part of a national
TV/print campaign to
promote goodwill
– Headline reads, “When
the Gulf redfish
population needed
help, we expanded our
home office.”

19. Advertising
 Long Form TV
– 28-min. program
hosted by Cal Ripken
offering a sneak peek
at the 1999 Silverado
– Included data-capture
and follow-up
– Scored high in GM
DRI testing

20. Dialogue Marketing
 Silverado
Direct Mail #1
– 2 million truck
owners
– Offer of
collectible
prints
– Promote
“sneak
preview”
– 10% response
rate

21. Publications
 Action Track
– Pontiac owner
magazine
– Article on Pontiac-
sponsored College
Comedy Tour —
featuring Jerry Seinfeld

22. Publications
 BPH Connect
– Freeman Co. internal
publication
– Contributing writer for
multiple articles
spotlighting successful
case studies and
individual leaders

23. Publications
Theatre Reviewer
for Encore
Michigan
– Staff critic
– Formerly reviewed
theatre for
examiner.com

24. Interactive/Digital
 Web, email, online
ads, mobile, widgets,
etc.
– Familiar with SEO
metatag parameters
– Current with social
media best practices

25. Interactive/Digital
 POH BreakFree
website
– Developed copy and
content for agency
client
– Website and print
support
– www.pohregional.org/
body.cfm?id=404

26. Interactive/Digital – Co-op
Banner Ad

27. Digital – Banner Campaign
 Digital ads created to
support TV and print ad
campaign

28. Digital – Banner Campaign

29. Digital – Banner Campaign

30. Interactive/Digital – B2B Target
 Support for
Dermatologists
– Presence at
convention
supported by
online resource
for doctors and
patients

31. Training
 SubeSource
– Subaru product
reference
– Migrated print
reference guides
to interactive
experience

32. Training
 Social Media for
Retailers
– Interactive sales
training
– Lead writer for
agency client
– Design mimicked
iPad app
experience

33. Training
 Tahoe &
Suburban
– Two city, 2-day
immersion event
– Video series and
Resource Guide
distributed for
in-dealership
sustainment

34. Proposals
 GM Global
ConnecTour
– Concept for expansion
of Disney/GM Test
Track experience
– Featured two
animatronic hosts
– Included provision for
interactive data capture

35. Proposals
 Cadillac CTS &
The Monticello
Motor Club
– Developed
proposal on behalf
of client that earned
CTS ‘official car’
status at prestigious
private track

36. White Papers
Marketing to Women
in the Online
Hunter-Gatherer
Society
Using digital anthropology
to drive insights that lead to
meaningful dialog
between a brand and its
women customers.
Fear
&
Loathing
in Financial Services
Interactive Design,
Financial Websites,
and the
Economic Downturn

37. Contact Information
 Patty Nolan
– 248-765-0798
– www.nolancreativeservices.com
– www.LinkedIn.com (patty nolan)
– Twitter @pnolan
– http://www.examiner.com/examiner/x-3981-Detroit-Theater-
Examiner
– 4162 Farner Avenue
Waterford, MI 48329
– irishgreenpatty@gmail.com