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Debra Mc Cormick Design Demo

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Debra Mc Cormick Design Demo

  1. 2. Caveat <ul><li>Please be aware, all animation, which is a large component of this demo, was eliminated during the LinkedIn upload </li></ul><ul><li>To see this demo deck as intended, please email your request to [email_address] and I will be happy to send you the file through a large file transfer service </li></ul>
  2. 3. Demo Content <ul><li>Mocks and Creative Elements </li></ul><ul><li>Custom Programs </li></ul><ul><li>Animated Gifs and PowerPoint Animation </li></ul><ul><li>Title Pages and Creative Use of Images </li></ul><ul><li>Corporate Presentation </li></ul><ul><li>Last Minute Sales Program </li></ul><ul><li>Key Address </li></ul><ul><li>Mocks and Creative Elements </li></ul><ul><li>Custom Programs </li></ul><ul><li>Animated Gifs and PowerPoint Animation </li></ul><ul><li>Title Pages and Creative Use of Images </li></ul><ul><li>Corporate Presentation </li></ul><ul><li>Last Minute Sales Program </li></ul><ul><li>Key Address </li></ul>
  3. 4. AIM Buddy List Out of Banner Created AIM Buddy List Out of Banner as animated GIF Resulted in a surprisingly large buy from Sony
  4. 5. KOL Custom Movie Page Created KOL custom movie page, and “museum” picture with museum display card
  5. 6. Created A3 for both deck and leave behind print piece
  6. 7. Wallpaper/Skin <ul><li>Black Voices Main Page </li></ul><ul><li>Entertainment Channel Main Page </li></ul>Designed wallpaper and content page images
  7. 8. Simply Perfect Parties <ul><li>Simply Perfect Parties provides helpful options for planning, shopping and prepping a party-pleasing menu for gatherings of 5 to 500….stress free! </li></ul><ul><li>Content may include: </li></ul><ul><ul><li>Tips on transforming at-home get-togethers into the soirees of the season </li></ul></ul><ul><ul><li>Step-by-step guides to creative preparation for a variety of different food presentation options – from buffet spreads to multiple-course sit down meals </li></ul></ul><ul><ul><li>Easy no-cook party-pleasing appetizers and snacks made with five ingredients or less </li></ul></ul><ul><li>Available Sponsored Ad Units @ 100% SOV </li></ul><ul><ul><li>728x90 </li></ul></ul><ul><ul><li>300x250 </li></ul></ul><ul><ul><li>Sponsor Logo </li></ul></ul><ul><ul><li>IMU </li></ul></ul><ul><li>Flight </li></ul><ul><ul><li>Monthly </li></ul></ul><ul><li>Impression Level </li></ul><ul><ul><li>7.7MM </li></ul></ul><ul><li>Investment </li></ul><ul><ul><li>$60K </li></ul></ul>Created ad units and sponsored by logo in ½ hour for a last minute need
  8. 9. Custom Content – Russia Hollywood Style Enlarged Detail Designed Complete Program (slide 1 of 2) Created ads using client’s color palette Designed program module as animated gif Created mockup of landing page (see next slide)
  9. 10. <ul><li>Custom Landing Page </li></ul><ul><li>Ad Units </li></ul><ul><ul><li>“The Strip” </li></ul></ul><ul><ul><ul><li>993x47 </li></ul></ul></ul><ul><ul><li>“Brought to you by” logo </li></ul></ul><ul><ul><li>Superbanner </li></ul></ul><ul><ul><ul><li>728x90 </li></ul></ul></ul><ul><ul><li>Marquee </li></ul></ul><ul><ul><ul><li>300x250 </li></ul></ul></ul>Custom Content – Russia Hollywood Style Developed concept of landing page content. Created landing page mock up from scratch over an existing webpage format
  10. 11. Emmy Season <ul><li>Tresemm é Presents </li></ul><ul><li>The 2007 Emmys Haircap </li></ul><ul><li>Custom V Spotlight Section </li></ul><ul><li>V Spotlight clicks through to Tresemm é sponsored mini-site </li></ul><ul><li>Tresemm é sponsored video pre-rolls </li></ul><ul><li>Ad Units </li></ul><ul><ul><li>“ The Strip” </li></ul></ul><ul><ul><li>Super Banner 728x90 </li></ul></ul><ul><ul><li>Marquee 300x250 </li></ul></ul><ul><ul><li>Skyscraper 160x600 </li></ul></ul>Editorial Feature (Page 1 of 2) Created “Haircap” concept. Designed all elements, including landing page (see next page) Mocks were altered and pitched to three different clients
  11. 12. Emmy Season <ul><li>Tresemm é Presents </li></ul><ul><li>The 2007 Emmys Haircap </li></ul><ul><li>Custom Mini-site </li></ul><ul><li>Tresemm é sponsored video </li></ul><ul><li>Ad Units </li></ul><ul><ul><li>Superbanner 728x90 </li></ul></ul><ul><ul><li>Marquee 300x250 </li></ul></ul><ul><ul><li>Skyscraper 160x600 </li></ul></ul>Editorial Feature (Page 2 of 2) Created landing page, conferring with programming on feasibility
  12. 13. Print Advertising <ul><li>Specialty Units </li></ul><ul><li>Hard Covers </li></ul><ul><li>Wraps </li></ul><ul><li>Gatefolds and Inserts </li></ul><ul><li>Bound-in/Blow-in Cards </li></ul><ul><li>Polybags </li></ul><ul><li>Bound in DVDs </li></ul><ul><li>Front Page Marquee </li></ul><ul><li>Custom Publications </li></ul>Designed polybag psd file to be easily customizable for clients and to keep current Created animated gif to illustrate gatefold print ads
  13. 14. <ul><li>Images from films with “World Trade Center” in default frame </li></ul><ul><li>Interactive list </li></ul><ul><ul><li>Five films per each day </li></ul></ul><ul><ul><li>250,000 Impressions on Homepage and Film Channel </li></ul></ul><ul><li>250,000 impressions with ads designed by Variety </li></ul><ul><ul><li>728x90 Banner </li></ul></ul><ul><ul><li>300x250 Marquee </li></ul></ul><ul><ul><li>160x600 Skyscraper </li></ul></ul><ul><li>Video player with Paramount supplied WTC content </li></ul>“ Celebrating Real Life Heroes Through Film” Developed and created program for World Trade Center for Paramount, working around sensitivity of the subject matter. Paramount bought the program, requesting it look exactly like the mocks. This very successful campaign resulted in ongoing expanded Paramount buys Extensive use of animated gifs
  14. 15. Creative Rich Media Ads <ul><li>Possible Creative: </li></ul><ul><ul><li>Superbanner expands to 728x270 and pours Knob Creek into the glass on the Marquee ad </li></ul></ul><ul><li>Premium Rotation </li></ul><ul><ul><li>Homepage </li></ul></ul><ul><ul><li>Film Channel </li></ul></ul><ul><ul><li>TV Channel </li></ul></ul><ul><ul><li>Award Central </li></ul></ul>Designed synchronized ads using PowerPoint animation
  15. 16. Variety.com Demographics Page Designed changeable video wall graphic which can be personalized for clients or to highlight various site pages Done in animated and static versions. Was created from one monitor image and a ¾ length image of the man
  16. 17. Flash Design Page Created in Flash
  17. 18. Logo Treatment Created animated gif. Trailer was the only available art at the time of the pitch
  18. 19. Rich Media “The Strip” Pushdown Page Designed and created animated gif
  19. 20. Rich Media Page Rich Media possibilities are essentially unlimited on Variety.com Rich media ads are designed and served by client’s chosen designer and third party server <ul><ul><li>Options include: </li></ul></ul><ul><ul><li>Full Page Overlay </li></ul></ul><ul><ul><li>Commercial Break </li></ul></ul><ul><ul><li>Floating Ads </li></ul></ul><ul><ul><li>Expandable Banner </li></ul></ul><ul><ul><li>Expanding Ads With Video </li></ul></ul><ul><ul><li>Synchronized Ads </li></ul></ul><ul><ul><li>Full Screen Video </li></ul></ul><ul><ul><li>Push Down Banner </li></ul></ul><ul><ul><li>Video Strip </li></ul></ul>Used PowerPoint animation to demonstrate rich media without an internet connection
  20. 21. Page Video Opportunities Chrome Front Grill <ul><li>ROS Video Player </li></ul><ul><li>“ Sponsored by” logo </li></ul><ul><li>15 second pre-rolls </li></ul><ul><li>Custom content </li></ul><ul><li>Custom skins </li></ul><ul><li>Custom Design </li></ul><ul><li>Specially produced video content and players </li></ul><ul><li>Variety Video </li></ul><ul><li>Custom Channels </li></ul><ul><li>“ Sponsored by” logo </li></ul><ul><li>Pre-rolls </li></ul>Animation used to guide the viewer’s eye Used PowerPoint animation to guide viewer’s eye ROS Video Player Custom content in custom skin Custom Design Custom Channels “ Sponsored by”
  21. 22. LifeLock Shares Insights <ul><li>Overall state of Identify Theft marketplace </li></ul><ul><ul><li>On the rise? </li></ul></ul><ul><ul><li>Any new legislation or industry updates? </li></ul></ul><ul><li>Competitive landscape </li></ul><ul><ul><li>LifeLock Competition </li></ul></ul><ul><ul><ul><li>Updates </li></ul></ul></ul><ul><ul><ul><li>Competitors you are worried about? </li></ul></ul></ul><ul><ul><li>How does LifeLock differentiate itself </li></ul></ul><ul><ul><ul><li>Value </li></ul></ul></ul><ul><ul><ul><li>Creditability </li></ul></ul></ul><ul><ul><ul><li>Brand Trust </li></ul></ul></ul><ul><ul><ul><li>Consumer Perception </li></ul></ul></ul><ul><li>Platform-A Competition – how are we doing? </li></ul><ul><li>How can we help? </li></ul><ul><li>2009 2 nd Half Initiatives / 2010 Initiatives Planning </li></ul><ul><ul><li>Significant Partnerships or Sponsorships (WNBA / AAA Relationship) </li></ul></ul>Used powerpoint animation to illustrate presentation concepts
  22. 23. Designed sales deck for freelance client Created the look and feel of the deck from elements of my client’s and his client’s websites Personalized for specific sales pitchs Page is a compilation of more than 25 images
  23. 24. ORDERING: HOW IT WORKS The PDA Method TM TM Created as on click animation to demonstrate ordering method
  24. 25. Coverpage composition
  25. 26. Coverpage composition using an image to convey the concept
  26. 28. Platform-A LifeLock Quarterly Review and Updates Rebuilt the LifeLock logo as a large version was not available
  27. 29. <ul><ul><li>Campaign review  </li></ul></ul><ul><ul><li>LifeLock shares State of the Nation in Identity Theft Industry </li></ul></ul><ul><ul><li>Additional Opportunities </li></ul></ul><ul><ul><ul><li>Sizzle Reel </li></ul></ul></ul><ul><ul><ul><li>Integrated Media </li></ul></ul></ul><ul><ul><ul><li>Creative Executions </li></ul></ul></ul>agenda Agenda page composition for visual interest
  28. 30. Created personalized title page by extending an image from the Mercedes site then altering the logo to appear as part of the newly created wall
  29. 31. Influence the Influencers Created Grey Goose image using six images from various sources
  30. 32. Contact Information Page Contact information noted here Name Title Phone/email Contact information noted here Name Title Phone/email Created from four theatre images and a screen grab from the Alvin and the Chipmunks trailer. A fun little piece of whimsy that was well received by the client
  31. 33. Reach The Right People On the Right Sites Platform A users go to movies opening weekend Moviefone 131 index Bebo 141 KOL 156 AIM/AIM Expressions 134 Platform A users go to movies 2-4 times a month Moviefone 147 index Bebo 117 KOL 231 AIM/AIM Expressions 137 Platform A users prefer family/comedy films Moviefone 132/138 index Bebo 115/107 KOL 145/98 AIM/AIM Expressions 151/141 Source: comScore Media Metrix, January 2009 Created “museum” painting from movie still as background for research information
  32. 34. Variety.com Users Are Your Clients’ Consumers Source: Comscore Media Metrix, Plan Metrix Winter 2007. Index. <ul><li>  </li></ul>Composition Index Numbers Used images to reflect research subject Vacationed in the Caribbean Islands in past year Male 246 Vacationed in the Caribbean Islands in the past year Female 140 Vacationed in the Caribbean Islands in the past year Adults 18+ 201 Vacationed at the beach in the past year Adults 25-34 161 Vacationed at the beach in the past year Adults 45-53 166
  33. 35. <ul><li>Inside Sales specials business up 00% over PY </li></ul><ul><li>Key Inside Sales Wins YTD </li></ul><ul><ul><li>Brett Ratner Special : 00 pages, 00 advertisers, $000k </li></ul></ul><ul><ul><li>Vin Di Bona special : 00 pages, 00 advertisers, $000k </li></ul></ul><ul><ul><li>Showman of the Year special : 00 pages, 00 advertisers, insert, 100% of sales integrated, $000k </li></ul></ul><ul><ul><li>Sponsorships </li></ul></ul><ul><ul><ul><li>XXXXX : $00k for Power of Youth event </li></ul></ul></ul><ul><ul><ul><li>XXXX : $0k for Screening Series </li></ul></ul></ul>Page Inside Sales Core - Highlights Inside Sales Update High Volume, Low Frequency Across Media Corporate presentation style
  34. 36. Very quick sell sheet presentation to monetize a last minute editorial addition. Done in 1 hour and sent to the sales staff (page 1of 3)
  35. 37. Reach Your Customer Base <ul><li>Your advertising can reach the fans of the more than 130 bands performing at the Coachella Music Festival </li></ul><ul><li>Variety’s coverage of the event will include: </li></ul><ul><ul><li>Articles from and about the Festival </li></ul></ul><ul><ul><li>Photo Galleries </li></ul></ul><ul><ul><li>Phil Gallo’s music blog “The Set List” </li></ul></ul><ul><ul><li>Click here for the Festival Lineup </li></ul></ul>Very quick sell sheet presentation to monetize a last minute editorial addition. Done in 1 hour and sent to the sales staff (page 2of 3)
  36. 38. Photo Galleries <ul><li>Photo Galleries will be added throughout the three days of the Festival </li></ul><ul><li>Ad Unit: </li></ul><ul><ul><li>Marquee 300x250 </li></ul></ul>Very quick sell sheet presentation to monetize a last minute editorial addition. Done in 1 hour and sent to the sales staff (page 3of 3)
  37. 39. Variety Vision: Film Fests Random Reflections from 4,338 Festivals over 103 Years Excerpt from 13 slide key note presentation done for the President/Publisher of Variety (Page 1 of 4)
  38. 40. Festival Do’s and Don’ts <ul><li>It’s Better To Piss Off Your Audience Than To Bore Them </li></ul><ul><li>Find A Favorite Son Or A Local Connection </li></ul><ul><li>Beware Of The World Premiere </li></ul><ul><li>Co-opt Your Local Press </li></ul><ul><li>Be Okay With Bad Reviews </li></ul><ul><li>Know What The Press Needs And Over Serve Them </li></ul><ul><li>Photos, Photos, Photos Online </li></ul>Excerpt from 13 slide key note presentation done for the President/Publisher of Variety Designed header (Page 2 of 4)
  39. 41. 10 Festivals We Love Excerpt from 13 slide key note presentation done for the President/Publisher of Variety (Page 3 of 4)
  40. 42. 10 Festivals We Love Excerpt from 13 slide key note presentation done for the President/Publisher of Variety (Page 4 of 4)

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