Persona Branding - Introduction

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Learn what Personal Branding is and how it can help you move your career forward.

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  • Persona Branding - Introduction

    1. 1. What is Personal Branding Presented by Shanna Kurpe
    2. 2. AgendaWho is Shanna Kurpe?Introduction to Personal Branding
    3. 3. Who is Shanna Kurpe? Internet Marketing Program Coordinator Adjunct Faculty Member MA, Integrated Marketing Comm. Former Director of Marketing, Roger West Creative Chief Marketing Officer for Proponent | Software + Marketing Blogger & Traveler for KurpeDiem Loads of Fun...I hope!
    4. 4. skurpe@faculty.academy.edu
    5. 5. What is Personal Branding? Branding Your Career as You Would a Company Passions + Personal Characteristics + Skills = Personal Brand Becoming a Linchpin
    6. 6. Key Steps to BrandingDefine Your Business FrameworkDefine Your Target MarketDefine Your Value PropositionDevelop Your Messaging StrategyPlan an Integrated Marketing Campaign
    7. 7. Personal Branding LabWhat is Personal Branding?What’s Your Story?Who’s Your Audience?What Makes You Special?How Are You Going to Tell Your Story?How Are You Going to Share It? Social Networking Social Sharing Social PublishingWhat’s the Point?
    8. 8. Next SegmentDefining Your Business Framework: What’s Your Story?
    9. 9. SourcesCreative Consultants. I am ?. 2010. Web 25 February 2011.Ignition. Identity. 2011. Web. 25 february 2011.Linchpin Web Design. Linchpin. 2011. Web. 25 February 2011.Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25February 2011.Reardon, Jeremiah. Brand Me Please. 7 July 2010. BeyondCredentials. Web. 25 February 2011.

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