What is Personal Branding Presented by Shanna Kurpe
AgendaWho is Shanna Kurpe?Introduction to Personal Branding
Who is Shanna Kurpe? Internet Marketing Program Coordinator Adjunct Faculty Member MA, Integrated Marketing Comm. Former Director of Marketing, Roger West Creative Chief Marketing Ofﬁcer for Proponent | Software + Marketing Blogger & Traveler for KurpeDiem Loads of Fun...I hope!
What is Personal Branding? Branding Your Career as You Would a Company Passions + Personal Characteristics + Skills = Personal Brand Becoming a Linchpin
Key Steps to BrandingDeﬁne Your Business FrameworkDeﬁne Your Target MarketDeﬁne Your Value PropositionDevelop Your Messaging StrategyPlan an Integrated Marketing Campaign
Personal Branding LabWhat is Personal Branding?What’s Your Story?Who’s Your Audience?What Makes You Special?How Are You Going to Tell Your Story?How Are You Going to Share It? Social Networking Social Sharing Social PublishingWhat’s the Point?
Next SegmentDeﬁning Your Business Framework: What’s Your Story?
SourcesCreative Consultants. I am ?. 2010. Web 25 February 2011.Ignition. Identity. 2011. Web. 25 february 2011.Linchpin Web Design. Linchpin. 2011. Web. 25 February 2011.Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25February 2011.Reardon, Jeremiah. Brand Me Please. 7 July 2010. BeyondCredentials. Web. 25 February 2011.