Personal Branding - What's the Point?

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Learn why personal branding is a critical tool for developing your career.

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  • Personal Branding - What's the Point?

    1. 1. So, What’s the Point? Presented by Shanna Kurpe
    2. 2. People areSearching for You!
    3. 3. They Will Find You, the Question is....
    4. 4. What Will They See?
    5. 5. Create a Long Tail of Good Stuff
    6. 6. What is a Long Tail?Forget squeezing millionsfrom a few megahits from thetop of the charts. The future ofentertainment is in themillions of niche markets atthe shallow end of thebitstream. Anderson,
Chris.
The
Long
Tail:
Why
the
Future
of
Business
is
Selling
Less
of
 More.
New
York:
Hyperion,
2006.
Print.
    7. 7. The New MarketPlaceChart
is
from
the
Phocus
Wright
website
at
www.phocuswright.com.

    8. 8. Brand U.0: Critical MassBe Ubiquitous!Be Social!Be Remarkable!Be Yourself! Armano,
David.
“Brand
U.0
+
The
Chicago
New
Media
Summit”.
Logic
+
 Emotion.
David
Armano.
08
September
2008.
Web.
March
03,
2010.
    9. 9. Me 2.0: 4-Step ProcessDiscoverCreateCommunicateMaintain Schawbel,
Dan.
Me
2.0:
Build
a
Powerful
Brand
to
Achieve
Career
 Success.
Kaplan
Publishing,
2009.
Print.
    10. 10. Questions?skurpe@faculty.academy.edu@shannakurpewww.slideshare.net/SKurpe
    11. 11. SourcesAnderson, Chris. The Long Tail: Why the Future of Business is Selling Less of More.New York: Hyperion, 2006. Print.Armano, David. “Brand U.0 + The Chicago New Media Summit”. Logic +Emotion. David Armano. 08 September 2008. Web. March 03, 2010.Creative Consultants. I am ?. 2010. Web 25 February 2011.Godin, Seth. Personal Branding in the Age of Google. 2009. Web. 10 June 2010.Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25 February 2011.Phocus Wright. The New MarketPlace. Web 10 June 2010.Reardon, Jeremiah. Brand Me Please. 7 July 2010. Beyond Credentials. Web. 25February 2011.

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