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Facebook Advertising

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Facebook Advertising

  1. 1. Facebook Ads<br />…and how to make them work<br />
  2. 2. Ad Layouts<br />
  3. 3. Setting Up Your Ad<br />Click a “Create an Ad” link or go tofacebook.com/ads/create<br />
  4. 4. Fill Out The Form<br />
  5. 5. You Can<br />Advertise a web page<br /><ul><li>“Suggest an Ad” pulls from your page content
  6. 6. Choose title, description, image from the page or edit yourself</li></ul>Advertise something on Facebook<br /><ul><li>Page
  7. 7. Application
  8. 8. Event
  9. 9. Group</li></ul>Note: can not edit title of ad when advertising something on Facebook<br />
  10. 10. Targeting<br />Location<br /><ul><li>Everywhere
  11. 11. Country
  12. 12. State</li></ul>Demographics<br /><ul><li>Age
  13. 13. Sex</li></ul>Likes and Interests<br />Connections on Facebook<br /><ul><li>Are Connected To
  14. 14. Not Connected To
  15. 15. Friends are Connected To</li></li></ul><li>Advanced Targeting<br />Birthday<br />Interested in<br /><ul><li>Men
  16. 16. Women</li></ul>Relationship<br /><ul><li>Single
  17. 17. Engaged
  18. 18. Married</li></ul>Languages<br />Education<br /><ul><li>College Grad
  19. 19. In College
  20. 20. High School</li></ul>Workplaces<br />
  21. 21. Campaign<br />Setup Individual Campaigns<br />Schedule to run a few weeks maximum<br />Set Budget – <br />Monitor conversion rates<br />Keep cost per conversion maximized<br />
  22. 22. Bidding<br />Pay for Clicks (CPC - recommended)<br />Maximum suggested bid<br />Pay for Impressions (CPM)<br />
  23. 23. Ad Do’s<br />One Line Title<br />Speak to the Audience<br />Promotions<br />Spark Curiosity – details come when they click<br />Clear Call-to-Action<br />Switch ads out often<br />User Flow Ads – target internally then externally<br />
  24. 24. Ad Don’ts<br />Repetitive<br />2 ads targeting same audience<br />No Targeting<br />Link to Website Homepage<br />Random picture<br />
  25. 25. Bad Ads<br />
  26. 26. Bad Ads<br />
  27. 27. Bad Ads<br />
  28. 28. Jenn Mathews<br />SEOGoddess<br />Facebook.com/SEOGoddess Twitter.com/SEOGoddess<br />

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