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Andy Crestodina - Social vs. Search

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Andy Crestodina - Social vs. Search

  1. 1. @crestodina #contentjam Social vs. Search The value of various collaborations
  2. 2. Look, mom! Google shared me!!
  3. 3. The results…
  4. 4. @crestodina #contentjam We overvalue the things we can easily see
  5. 5. @crestodina #contentjam So then what IM campaign would have the highest value??
  6. 6. @crestodina #contentjam The Cheese Sauce Challenge 5 chefs, 5 recipes …One Winner
  7. 7. @crestodina #contentjam Click through rate by search position source: https://www.advancedwebranking.com/ctrstudy/

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