MM&M's Skills Set event on Content Marketing packed the house. Out of the many great ideas vetted, read about the 5 simple things you can start doing today to sharpen your content marketing skills.

1. 5
Reassuringly
Simple
Ways
to
Up
Your
Content
Marke9ng
Game

2. Dig
into
your
1c
ontent
closet

3. “When
marketers
really
look
into
it,
they’re
surprised
by
the
amount
of
content
they
already
have.
A
lot
of
it
is
used
once
and
then
put
on
the
shelf.”
–Pete
Woodrow,
Crea.ve
Director,
Merck

4. Content
Marke.ng
Mantra:
Publish
Repurpose
Repeat

5. “One
tent-­‐pole
piece
can
lead
to
literally
100
pieces
of
content.”
–Alec
Pollak,
Director
of
UX
and
Content
Marke.ng,
JUICE

6. CraA
irresis9ble
headlines
2

7. A
numbered
list
gives
diges.ble,
must-­‐read
urgency.

8. 3
7
Reassuring
Ways
5
Essen.al
Steps
Scrump.ous
Zucchini
Recipes
Who
can
resist?

9. Content
marke9ng
=
trust
marke9ng
3

10. What
goes
a
long
way
in
human
rela.onships
goes
a
long
way
in
content
marke.ng.

11. “I’m
there
for
you”
“How
can
I
help
you?”
“We’re
in
this
together”

12. TRUST
is
at
the
core.

13. “You
want
your
customers
to
say
this
content
makes
me
smarter,
beDer
able
to
do
my
job.”
–Pete
Woodrow,
Crea.ve
Director,
Merck

14. New
word
alert!
Ownopoly
Ownopoly:
the
media
you
own,
essen.ally
your
website
and
all
the
content
distributed
on
your
blog.

15. Work
the
corporate
brand
4

16. CORPORATE
COMMUNICATIONS
>
give
more
la.tude
>
allow
for
greater
conversa.on
>
provide
opportuni.es
that
your
brand
can
build
on

17. Crack
the
social
media
nut
with
good
content
5

18. Sharing
is
as
social
as
commenta.ng.

19. If
your
content
is
good,
it
will
be
shared
and
you
will
be
in
the
social
sphere.

20. “We
knew
we
were
successful
when
pharmacists
started
asking
to
use
our
content.
We
are
enabling
them
to
feel
like
they're
helping
their
peers
so
they
are
eager
to
share.”
–Lisa
Sherwood,
Associate
Director,
Merck

21. Start
upping
your
content
marke9ng
today
1.
Dig
into
your
content
closet
2.
CraT
irresis.ble
headlines
3.
Content
marke.ng
=
trust
marke.ng
4.
Work
the
corporate
brand
5.
Crack
the
social
media
nut
with
good
content

22. 5
Reassuringly
Simply
Ways
to
Up
Your
Content
Marke9ng
Game
from
MM&M
Skill
Sets
Live
Starring
in
order
of
appearance:
Pete
Woodrow,
Crea.ve
Director,
Mul.channel
Marke.ng
Crea.ve
Strategy
Group,
Merck
&
Co.,
Inc.
Alec
Pollak,
Director
of
User
Experience
and
Content
Marke.ng,
JUICE
Pharma
Worldwide
Lisa
Sherwood,
Associate
Director,
Mul.channel
Communica.ons
and
Channel
Strategy,
Global
Vaccine
Promo.on,
Merck
&
Co.,
Inc.

23. Ready
to
Up
Your
Content
Marke9ng
Game?
Contact:
Alec
Pollak
apollak@juicepharma.com
juicepharma.com