'Going Beyond Reminders and Using Digital Health to Enhance Medication Management' at Drug Delivery Partnerships

1. © 2018 BD. BD and the BD Logo are trademarks of Becton, Dickinson and Company.
BD Digital Health, Drug Delivery Partnerships
Going Beyond Reminders & Using Digital Health to
Enhance Medication Management
January 2018

2. © 2018 BD. BD and the BD Logo are trademarks of Becton, Dickinson and Company.
Who is Digital Health @BD
• Founded in 2016
• Team with ’Digital DNA’
on a mission to create
unique and personalized
digital care experiences
that empower patients to
take control of their health
& improve outcomes

3. © 2018 BD. BD and the BD Logo are trademarks of Becton, Dickinson and Company.
“If adherence was solved by the device
alone, we would have solved the problem by
now.”
-All Digital Health experts working on this
problem for the last 10 years

4. © 2018 BD. BD and the BD Logo are trademarks of Becton, Dickinson and Company.
Consumer engagement focus
Successful digital health
experiences put users at
the center and support
key ‘Jobs to Be Done’
Always on
Provide instant access to the top questions faced by the call
center and click-to-call functionality for more complex questions
to create moments of delight.
Personalized
Reduce frictions to care by triggering syringe/pen needle refills
and appointment reminders.
Instant Access
Patient discussion guides to empower the PWD to share in the
decision making with their physician or pharmacist on which
products to use.
Interactive
Interactive tools like needle drop off center locator or games to
help understand the best BD needle for you.
Pervasive
Differentiated educational content to understand proper injection
technique and the importance of care plan adherence.

5. © 2018 BD. BD and the BD Logo are trademarks of Becton, Dickinson and Company.
A platform for BD across conditions and treatments
Building a digital platform that collects information to create insights
that empower the patient on their individual journey

6. © 2018 BD. BD and the BD Logo are trademarks of Becton, Dickinson and Company.
BD recognizes the needs of healthcare are changing…
*Digital products under development, not availablefor
saleor use

7. © 2018 BD. BD and the BD Logo are trademarks of Becton, Dickinson and Company.
And we are aligning our capabilities to meet those needs
High Viscosity
Delivery
Large Volume
Delivery
Effective
System
Integration
Complex
Biologics
Increasing
Home-Based
Delivery
*Digital products under development , not availablefor
saleor use

8. © 2018 BD. BD and the BD Logo are trademarks of Becton, Dickinson and Company.
BD’s first digital diabetes solution

9. © 2018 BD. BD and the BD Logo are trademarks of Becton, Dickinson and Company.
Briight’s evolution from concept to product
• Revenue generating
• 100,000s of users
• 6 week sprints
• Sustained user engagement
• Value for many stakeholders
• Full quality system
• Connected to reg. devices
• Diabetes disease mgt
• Answer medical questions
• Engagement and persona
modelling
• Quick market feedback
• Rapid iteration
• 100s – 1000 users
• Specific test cases
• Light quality system
• Not regulated as a FDA
medical device
• Simple, intuitive
• Adaptive, contextual
• Cognitive agent, NLP
• Curated content
Leah App – Testing & Iteration Platform IDM App – End-To-End Disease Management
Put Your
Screenshot
Here
Put Your
Screenshot
Here

10. © 2018 BD. BD and the BD Logo are trademarks of Becton, Dickinson and Company.
Briight’s lean & iterative development process

11. © 2018 BD. BD and the BD Logo are trademarks of Becton, Dickinson and Company.
Briight supports different jobs and journeys
T2, New to Injection Therapy T2, Ongoing ManagementT2, Newly Diagnosed

12. © 2018 BD. BD and the BD Logo are trademarks of Becton, Dickinson and Company.
Briight supports different jobs and journeys
T2, New to Injection Therapy T2, Ongoing ManagementT2, Newly Diagnosed

13. © 2018 BD. BD and the BD Logo are trademarks of Becton, Dickinson and Company.
Digital health experiences that extend the device
Drive consumer engagementwith
compelling digital solutions
Improve patient preference
& usability with smart devices
Improve medicationadherence
with personalizedcare experience
Allowfor post-market
surveillance
Put Your
Screenshot
Here

14. © 2018 BD. BD and the BD Logo are trademarks of Becton, Dickinson and Company.
What is our business?
Activation to Outcomes
Demonstrate sustained consumer engagement through delivery of
personalized care experiences with actionable insights that engage
and empower patients to take control of their health

15. © 2018 BD. BD and the BD Logo are trademarks of Becton, Dickinson and Company.
BD vision to provide ’complete’ healthcare solutions