Touchpoint is a marketing agency with a primary emphasis on custom content to strengthen all marketing strategies, including branding, customer/prospect engagement and internal communications. In addition to counseling clients on campaign optimization, we develop and distribute content via traditional channels and contemporary digital mediums such as e-mail, social media and video

1. Touchpoint is a marketing agency with a primary emphasis on custom
content to strengthen all marketing strategies, including branding,
customer/prospect engagement and internal communications.
In addition to counseling clients on campaign optimization, we develop
and distribute content via traditional channels and contemporary digital
mediums such as e-mail, social media and video.

2. STRATEGY
CONTENT FORMATS
DISTRIBUTION AND AMPLIFICATION
Magazine
GraphicsText Video
Email Social Media Video
A
Digital/Mobile
OUR APPROACH

3. CONTENT FORMATS Text | Graphic | AudioVisual
Text
Graphic
AudioVisual
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Explainer
Interview videos
Infographics
Gifographics
Slide presentations
White papers
Case studies
Magazines
I
magine developing and manuf acturing
innovative, life-saving products—and
then finding out that you can’t get
them to your customers. That’s precisely
the situation that Ost eoSymbionics®—a
Cleveland-based company that designs
and makes patient-specific cr aniofacial
implants—found itself in se veral years ago.
In fact, the company was facing a dilemma
that threatened its very survival. Before
surgeons could use OsteoSymbionics’
signature CLEARSHIELD® cranial implant in
surgery, the device first had to be sterilized.
For years, hospitals had relied upon an on-
site sterilization process utilizing ethylene
oxide (EO) to accomplish that task, explains
OsteoSymbionics CEO Dorothy Baunach.
But when the chemical was recognized
as a known
carcinogen
back in 1994, its
use in hospital
sterilization
began to wane.
Hospitals either
significantly
reduced their reliance
on the EO process, or
began to discontinue the use of
ethylene oxide sterilizers completely because
of the residual risks of working with, and
disposing of, such a dangerous chemical.
“We knew our company was on the
line unless we found another sterilization
method,” Baunach explains. Without a
reliable methodto sterilize the CLEARSHIELD
“REVOX’S
STERILIZATION
METHOD WAS A LIFE-
SAVER FOR OUR
COMPANY”—OSTEOSYMBIONICS
CEO DOROTHY BAUNACH
A NEW PATH
FOR GROWTH
Internal
Typically taxes and
paying off pre-exist-
ing debt consume
about 40% of the
full sale price.3
External
Meet with a financial advisor as well
as a trust and estate expert, to develop
your personal wealth-structuring plan, and
consider the potential tax implications of a sale.
40%
External steps
Hire an outside firm
to analyze and improve your
company’s financial reporting.
Address items that could derail
a transaction, including any
ongoing litigation.
For companies with $20 million+
in enterprise value: Bring in outside
directors or advisors to bring a fresh
perspective to the company.
Internal
Optimize company value: Tighten
company operations, processes, and
due diligence. Reduce any excess
costs, solidify accounting, and
strengthen management structure.
Build relationships with potential
buyers so they get to know your company.
Assess the pros and cons
of different exit strategies.
+
-
Internal steps
Private company sales by industry, 20141
Research your industry’s mergers
and acquisitions (M&A) market.
Look at M&A trends overall.
23%
20%
20%
12%
Consumer
Staples
Consumer
Discretionary
Energy
Financials
Utilities
Telecommunication
Services
Healthcare
Industrials
Materials
Information
Technology
3%
4%
1%
1%
2%
14%
1,400
1,200
1,000
800
600
2010
Value
Total M&A value and volume for
North America2
# of Deals
#ofDeals
$Billions
2011 2012 2013 2014
1,600
1,800
10,000
15,000
20,000
BUSINESS TIMELINE
Preparing a
Business for Sale
3+ years prior to sale
3 years prior to sale
2 years prior to sale
Internal steps
Private company sales by industry, 20141
Research your industry’s mergers
and acquisitions (M&A) market.
Look at M&A trends overall.
23%
20%
20%
12%
Consumer
Staples
Consumer
Discretionary
Energy
Financials
Utilities
Telecommunication
Services
Healthcare
Industrials
Materials
Information
Technology
3%
4%
1%
1%
2%
14%
1,400
1,200
1,000
800
600
2010
Value
Total M&A value and volume for
North America2
# of Deals
#ofDeals
$Billions
2011 2012 2013 2014
1,600
1,800
10,000
15,000
20,000
BUSINESS TIMELINE
Preparing a
Business for Sale
3+ years prior to sale
3D printing has the potential to be a game changer for small businesses. Essentially, the process
allows you to produce an object in three dimensions in less time and often at a lot less cost than
conventional production methods, such as injection molding. With a reduced barrier to entry, 3D
printing can spur innovation—making it easier for entrepreneurs to design, test, and market more
products, as well as dream up custom or specialty parts. Yet for all the excitement, some experts
say that small business owners should carefully assess the process and do their due diligence
before deciding whether 3D printing is right for them.
Affordable Innovation:
3D printing boosts new
product and parts design
Contents
Outsource your projects 2
Makes testing easier 2
Join a 3D community 3
WATER SUPPLY & DEMAND
Rising production demands and more frequent, persistent
droughts are creating greater stress on cropland and
increased need for irrigation.
Freshwater
supply in the
United States’
that goes to
AGRICULTURAL
PURPOSES
each year.1 Record dry spells are
hitting the Southwest,
OREGON, CENTRAL TEXAS,
and even HAWAII.2
Water supply sustainability threatened
HOW SMART IRRIGATION WORKS
COST/BENEFITS OF
SMARTER IRRIGATION
80%
MORE THAN ONE-THIRD
of all counties in the U.S.
lower 48 states are
projected to face high
risks of water shortages
by 2050 as a result of
climate change.3
LOCALIZED
WEATHER APPS6
A chance of rain? Get precipi-
tation and temperature data
that go back decades and
three days into the future, on
an hour-by-hour basis, in the
palm of your hand.
(FUTURE) CROP
MONITORING DRONES9
Remote-controlled UAVs equipped with thermal
cameras can spot and map leaks, stressed plants,
or wet or dry patches from high in the sky.
THIS WAY TO GREENER PASTURES
Harvested acres
Corn and soybean cropland is increasingly moving north and east in
search of more water and cooler temperatures.4
> 500K
acres
> 500K
acres
201K-500K
acres
201K-500K
acres
51K-200K
acres
51K-200K
acres
Extreme
High
Moderate
Low
CORN SOYBEANS
Efficient (drip, low-pressure
sprinkler, low-energy precision
application)
Inefficient
(gravity-fed, flood)
52%
48%
Only half of irrigated cropland in U.S. currently
uses efficient methods.5
MOBILE IRRIGATION
MANAGEMENT
Farm operators can start, stop, or schedule
irrigation from a smartphone, tablet, or computer.
Networked water management
Thanks to new data gathering and irrigation technologies, farmers can get a much
more sophisticated look at their crops in real time and apply water more efficiently.
VARIABLE
RATE
IRRIGATION8
Deliver just the right
amount of moisture
from every nozzle
to only the areas that
need it with wireless
and GPS-guided pivot
systems.
WIRELESS SOIL
& PLANT
MONITORS7
In-ground probes report
moisture levels and
plant stress in real time,
transmitting cellular
data from a network
of field monitors.
WIRELESS SOIL & PLANT
MONITORS6
ROI
LOCALIZED WEATHER APPS7
cost:
$20–$50/acre initially.
$10/acre long-term.
savings:
25–30% on average water and
energy costs in a dry year.
cost:
Varies from $3/acre
to $1,000/year
Rise Of
Smart Irrigation
This article is for informational purposes only. Please consult your tax advisor, as neither Bank of America, its affiliates, nor their employees provide legal,
accounting and tax advice.
“Bank of America Merrill Lynch” is the marketing name for the global banking and global markets businesses of Bank of America Corporation. Lending,
derivatives, and other commercial banking activities are performed globally by banking affiliates of Bank of America Corporation, including Bank of America,
N.A., member FDIC. Securities, strategic advisory, and other investment banking activities are performed globally by investment banking affiliates of Bank of
America Corporation (“Investment Banking Affiliates”), including, in the United States, Merrill Lynch, Pierce, Fenner & Smith Incorporated and Merrill Lynch
Professional Clearing Corp., both of which are registered broker-dealers and members of , and, in other jurisdictions, by locally registered entities. Merrill
Lynch, Pierce, Fenner & Smith Incorporated and Merrill Lynch Professional Clearing Corp. are registered as futures commission merchants with the CFTC
and are members of the NFA. Investment products offered by Investment Banking Affiliates: Are Not FDIC Insured • May Lose Value • Are Not Bank
Guaranteed.
©2015 Bank of America Corporation
Sources:
1. James Manyika, Michael Chui, Jacques Bughin, et. al., Disruptive Technologies: Advances That Will Transform Life, Business, and the Global Economy, McKinsey Global Institute, May 2013;
http://www.mckinsey.com/insights/business_technology/disruptive_technologies
2. Louis Columbus, “Why 3D Printing Adoption Is Accelerating Globally,” Forbes, May 12, 2015;
http://www.forbes.com/sites/louiscolumbus/2015/05/13/why-3d-printing-adoption-is-accelerating-globally/
3. “Ford’s 3d-Printed Auto Parts Save Millions, Boost Quality,” The Ford Motor Company Media Center, Dec. 12, 2013.
http://media.ford.com/content/fordmedia/fna/us/en/news/2013/12/12/ford_s-3d-printed-auto-parts-save-millions--boost-quality.html
TIME AND COST SAVINGS WITH 3D PRINTING
PROJECTED GLOBAL WORKFORCE IMPACT
U.S. 3D PRINTING INDUSTRY APPLICATIONS2
How are U.S. manufacturers using 3D printing?
Ford Motor Co. manifold prototype case study3
Prototype Design
Major challenge:
3D printing raw materials are still on average
greater than injection-molding raw materials.
The price of 3D print-
ing materials is high,
but declining1
could replace...
3D-printing could save...
30-50%
40-55%
30-50%
30% of current
direct product
manufacturing
in relevant
categories
of 3D-printed
direct products
cost to customers
of current
manufacturing
of tools and
injection-molded
plastics
for producers
of 3D-printed
molds and tools
As prototype
production time
decreases
However, Chinese
plastics suppliers
now sell 3D printing
filaments at prices
only 5 times
greater than
production plastic.
POTENTIAL PRODUCTIVITY OR VALUE GAINS
COMPETITIVE ADVANTAGE
56% 43% 27% 17%
Prototyping Proof of
concept
Production Marketing
samples
120DAYS $500,000 4DAYS
$3,000
Final products get to
market faster, competitive
advantage increases
Market for
new, higher
skilled jobs
Lower-skill
labor input
costs
Reliance on
cheap labor
overseas
Reliance on
highly skilled
domestic
workforce
Engineer Design
2
3
4
Prototype Printed
2
68%
of respondents reported
they will increase their
spending on 3D
printing in 2015
3D printing technology getting more affordable,
more popular1
With
3D printing
Without
3D printing
With 3D printing:Without 3D printing:
Potentially, 320 millionmanufacturing workers
(12% of the global workforce) could be
disrupted by 3D printing technology.
3D printer sales
revenue has increased 4x
over the past 10 years
2004 20142009
90% lower
price for a
3D printer vs.
4 years ago
1
Developmenttimetakesweeks.
Development
timetakesdays.
Prototype
Testing
Prototype Testing
Prototype
Manufactured
$100
$10
3
4
Final ProductDesign Revisions
Design Revisions
SIPC
This article is for informational purposes only. Please consult your tax advisor, as neither Bank of America, its affiliates, nor their employees provide legal,
accounting and tax advice.
“Bank of America Merrill Lynch” is the marketing name for the global banking and global markets businesses of Bank of America Corporation. Lending,
derivatives, and other commercial banking activities are performed globally by banking affiliates of Bank of America Corporation, including Bank of America,
N.A., member FDIC. Securities, strategic advisory, and other investment banking activities are performed globally by investment banking affiliates of Bank of
America Corporation (“Investment Banking Affiliates”), including, in the United States, Merrill Lynch, Pierce, Fenner & Smith Incorporated and Merrill Lynch
Professional Clearing Corp., both of which are registered broker-dealers and members of , and, in other jurisdictions, by locally registered entities. Merrill
Lynch, Pierce, Fenner & Smith Incorporated and Merrill Lynch Professional Clearing Corp. are registered as futures commission merchants with the CFTC
and are members of the NFA. Investment products offered by Investment Banking Affiliates: Are Not FDIC Insured • May Lose Value • Are Not Bank
Guaranteed.
©2015 Bank of America Corporation
Sources:
1. James Manyika, Michael Chui, Jacques Bughin, et. al., Disruptive Technologies: Advances That Will Transform Life, Business, and the Global Economy, McKinsey Global Institute, May 2013;
http://www.mckinsey.com/insights/business_technology/disruptive_technologies
2. Louis Columbus, “Why 3D Printing Adoption Is Accelerating Globally,” Forbes, May 12, 2015;
http://www.forbes.com/sites/louiscolumbus/2015/05/13/why-3d-printing-adoption-is-accelerating-globally/
3. “Ford’s 3d-Printed Auto Parts Save Millions, Boost Quality,” The Ford Motor Company Media Center, Dec. 12, 2013.
http://media.ford.com/content/fordmedia/fna/us/en/news/2013/12/12/ford_s-3d-printed-auto-parts-save-millions--boost-quality.html
TIME AND COST SAVINGS WITH 3D PRINTING
PROJECTED GLOBAL WORKFORCE IMPACT
U.S. 3D PRINTING INDUSTRY APPLICATIONS2
How are U.S. manufacturers using 3D printing?
Ford Motor Co. manifold prototype case study3
Prototype Design
Major challenge:
3D printing raw materials are still on average
greater than injection-molding raw materials.
The price of 3D print-
ing materials is high,
but declining1
30-50%
of current
manufacturing
of tools and
injection-molded
plastics
As prototype
production time
decreases
However, Chinese
plastics suppliers
now sell 3D printing
filaments at prices
only 5 times
greater than
production plastic.
COMPETITIVE ADVANTAGE
56% 43% 27% 17%
Prototyping Proof of
concept
Production Marketing
samples
120DAYS $500,000 4DAYS
$3,000
Final products get to
market faster, competitive
advantage increases
Market for
new, higher
skilled jobs
Lower-skill
labor input
costs
Reliance on
cheap labor
overseas
Reliance on
highly skilled
domestic
workforce
Engineer Design
2
3
4
Prototype Printed
2
68%
of respondents reported
they will increase their
spending on 3D
printing in 2015
3D printing technology getting more affordable,
more popular1
With
3D printing
Without
3D printing
With 3D printing:Without 3D printing:
Potentially, 320 millionmanufacturing workers
(12% of the global workforce) could be
disrupted by 3D printing technology.
3D printer sales
revenue has increased 4x
over the past 10 years
2004 20142009
90% lower
price for a
3D printer vs.
4 years ago
1
Developmenttimetakesweeks.
Development
timetakesdays.
Prototype
Testing
Prototype Testing
Prototype
Manufactured
$100
$10
3
4
Final ProductDesign Revisions
Design Revisions
SIPC
A

4. Magazine | Email | Social Media | Video | Digital/Mobile
DISTRIBUTION AND
AMPLIFICATION
16 DECEMBER.2014 USAHOCKEYMAGAZINE.COM
by JESS MYERS
photo by NANCIE BATTAGLIA
G R E A T
E X P E C T A T I O N S
USAHOCKEYMAG DECEMBER 2014
Before He Becomes A Top NHL Draft Pick,
Jack Eichel Is Looking To Lift BU Back To Prominence
And Lead The U.S. To World Junior Gold
TWO YEARS AGO,when David Quinn was offered the head coaching
position at his alma mater, he didn’t need a lot of extra
incentive to take the job. A native New Englander
with NHL coaching experience, Quinn had longed
for the opportunity to follow legendary coach Jack
Parker at the helm of Boston University’s renowned
hockey program.
Still, there was a little bit of an additional signing
Agganis Arena — a commodity that no other Junior,
college or pro coaching job in the world could boast.
Two years earlier, when he was just 15, with stints
for the Boston Junior Bruins and the National Team
Development Program on his growing hockey
resume, a promising forward named Jack Eichel
made a commitment to Parker that one day he would
wear the red and white sweater of the Terriers. And
despite lots of needless noise that Parker’s retirement
might mean a change of heart for Eichel, there he was
in October 2014, wearing that celebrated uniform
with “BOSTON” on the front, just above a white
number nine.
If folks were expecting Eichel to quietly transition
to the college game, timidly dip his toe into the waters
and learn from his elders as he sought a regular spot in
the BU lineup, it took just three games to shatter that
been handed out, and before Eichel had even turned
18, he had helped the Terriers to a 3-0-0 record from
his post as the team’s top line center and was averaging
two points per game.
“It’s been awesome,” Eichel said, a day after cel-
-
tice dinner with family.“For years, I kind of imagined
what it would be like to play at Agganis, and it was all
of that and more.”
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