Wreck it Ben kisser

1. Performance
Evaluation of Reckitt
Benckiser Limited.
over the last 5 years
By Progga rahman
ID - 2022

2. Executive
Summary
• Reckitt Benckiser has the leading brands of
health , household and hygiene .
• The company has a sustainable approach
• Company focuses on innovation , digital
transformation , human health and Planetary
health
• The company has stable financial statement
• The company focuses on gender equality

3. CHAPTER 01

4. Introduction
Reckitt Benckiser Limited, commonly known as RB
is a multinational company with hygiene, health
and nutrition brands. The company started it's
journey from 1840. and now it is considered to be
one of the most dominating companies in global
market. they have built their strong reputation with
trustable brands and innovative solution. RB now
operates in more than 68 countries.
(Reckitt Benckiser Limited, 2023 )

5. • To fulfill the requirements of Business
Communication Course .
• To observe the purpose , strategies of Reckitt
Benckiser Limited .
• To evaluate the financial statements of Reckitt
Benckiser Limited .
• To evaluate the company’s core strength and
productivity
• To evaluate the overall performance of Reckitt
Benckiser Limited.
Objectives of the
Study

6. This report was given to me as a part of my course
BUS 104 (Business Communication ) .
Origin of the Report
Background of The Report
• . The scope of the study is all over performance
evaluation in more than 60 countries.
• The report focuses on organizational structure ,
financial statements and company growth from
2018 to 2022.
• The report will cover company’s liquidity ,
solvency statements and other measures as
well as its purpose , strategies , perceptible
steps of the company .

7. Methodology of the
Study
SELECTION OF THE STUDY
DATA ANALYSIS
DATA COLLECTION
PREPARING FINAL REPORT
FINDING KEY STRATEGIES

8. CHAPTER 02
Performance Analysis

9. Products of Reckitt
Benckiser LTD
The most growing products came from the ongoing
innovations . It offers products in the area of
dishwashing , disinfectant cleaners , water softeners
, garment care , fabric treatments, condoms etc.
Some products are Dettol , finish , lysol , Veet ,
Airborne , Air wick , Mucinex , Quee v , Harpic , vanish
, Calgon , Woolite etc .
(Reckitt Benckiser Limited, 2023)

10. Vision And Mission
Reckitt Benckiser Limited exists to
protect, heal and nurture in the
relentless pursuit of a cleaner and
healthier world. The company
fearlessly innovates in this pursuit
across Hygiene, Health and
Nutrition businesses.
Vision Mission
hey believe – “Nourishment a right
and not a privilege. Information and
products that promote good health
and hygiene are daily necessities
for us all”

11. Sustainability
Approach
climate change
Presentation
Advancing global health and
hygiene
Product quality and safety
sustainable product innovation
Packaging and waste

13. • Current Ratio
• Quick Ratio
• Cash Ratio

14. • Total Debt Ratio
• Debt Equity Ratio

15. • ROA
• ROE
• Profit Margin

16. • Total Asset Turnover
• Capital Intensity

17. Recommendations
• ·Liquidity position shows its ability to meet its
current obligations .RB should improve its
liquidity position.
• The company should balance between liquidity
and solvency position.
• The Current ratio and Quick ratio of the RB is
increasing , they should maintain it .
• The company overall performance is good , but
they should find alternative way to
management to increase gross profit margin.
• The sales rate is quite high , so the company
should maintain it.
• As most of the package of goods are made of
plastic , and the process in not quite
ecofriendly , RB should be more concerned
about sustainability.
• Reckitt Benckiser Limited believes in gender
equality .however, it is showed that the
number of female employee in higher position
is much less than the male numbers. The
company should be aware of it and find
solution.

18. Conclusion
Reckitt Benckiser Limited is one of the advanced and leading
brands. RB has always invested in innovation and scientific
platforms to develop its products . As a company they work
against four global problem , and they have a well
performing solution. They work for a cleaner ,healthier planet.
They believe in sustainability and CSR . They have an
amazing corporate culture and employee relationship.
Customer relationship is also very important to the company.
In the time of covid 19 , RB had a huge rise in sales . However ,
they are still maintaining a very good position in general .

19. References
Gitman, L. J. (2018). In L. J. Gitman, Introduction to
Business .
Reckitt Benckiser Limited. (2022). Our purpose .
Retrieved from www.reckitt.com.
Reckitt Benckiser Limited. (2023). Our Brands .
Retrieved from www.reckitt.com.
Reckitt Benckiser Limited. (2023). Our Company.
Retrieved from www.reckitt.com.
Reckitt benckiser Limited. (2023). Our Strategies.
Retrieved from www.reckitt.com.
Reckitt benckiser Limited. (2023). Reckitt Benckiser
annual report. Retrieved from www.reckitt.com.
www.reckitt.com. (n.d.).

20. THANKYOU.
FOR YOUR ATTENTION