HP Life: SEO Optimization Tips to Improve Website Rankings
•Download as PPTX, PDF•
0 likes•255 views
This document provides an agenda for a presentation on search engine optimization (SEO). The presentation will tell the story of a virtual entrepreneur, discuss how SEO can help a business called Innovating Traditions improve its website ranking, and demonstrate SEO techniques like optimizing titles, descriptions, listings, blogs and analytics. The presentation aims to help attendees start small with SEO, learn skills over time, and share knowledge with others.
Recommended
More Related Content
What's hot
What's hot (13)
Viewers also liked
Viewers also liked (14)
Similar to HP Life: SEO Optimization Tips to Improve Website Rankings
Similar to HP Life: SEO Optimization Tips to Improve Website Rankings (20)
More from Maricopa Small Business Development Center
More from Maricopa Small Business Development Center (14)
Recently uploaded
Recently uploaded (20)
HP Life: SEO Optimization Tips to Improve Website Rankings
- 1. HP Life: Search Engine Optimization Presented By: Mark Engle, Director
- 2. Agenda Virtual Entrepreneur Story Context Business Scenario Specific Problem Demonstration Software Introduction Hands on Activity Software demo Debrief Business application
- 4. Business Scenario – Website Management Why does Innovating Traditions show on page 8? What goes into a search ranking? What can Divya and Avi do to get their ranking up? What can you do to get better ranking for your site?
- 5. Demonstration – Website Management -Use Google Search & Adwords -Title of Site & Description -Google places & other listings -Blogs, social media & other -Analytics for website
- 6. Where do we go from here… Start small and grow over time Spend time learning the tricks of the trade… Keep working on developing your skill….sharing and learning from others
Editor's Notes
- Overview of this afternoon’s session…
- (20 minutes) 2. Business Scenario (Question Card) – Break into groups of 2/3; one reads the card exchange and then the group discuss the questions on the reverse side. We’ll come back together and discuss your idea.Discussion questions1. How would you describe the challenge Andy and Sofia are facing?2. Andy and Jane are exchanging emails between themselves which makes their communication two way or bi-directional. In this sense, what other types of communication do you know of?3. What are some concrete ways in which Andy and Sofia could overcome this particular communication challenge?4. Have you heard of Web 2.0? Do you know what it is? What are some of its characteristics?Group Discussion – See next page (4A)
- (5 minutes) On the projector screen, show Andy and Sofia’s Velocity Bikes blog which you can find at the following link: http://blog.velocitybikes.net/. Make sure that when you show the blog, text, photos, and video can all be easily seen and identified. Make sure that at least one of the blog posts has a couple of comments from different users. You can show the top part of the blog first, then scroll down to the last post so thatit’s obvious to students that what they are seeing is a blog.— What do you see here on the screen?— Whose blog is this and what is it about?— What different types of content can you identify in this blog? (Blog, photos, video, text)— Who has posted on this blog? Is all the content posted by Andy and Sofia?Now, you will learn how to build a blog for Andy and Sofia’s Velocity Bikes business.— New Post button— Add Image button— Customize how your blog looks buttonPreparationLoad http://blog.velocitybikes.net/ in the browser on the trainer computer. To do that, go to www.blogger.com and log in using the following credentials:• Username: andyandsofia@gmail.com• Password: vel0c1ty
- Step 1 Consolidating Key Learning PointsKey Learning Point 1: Why having a blog is good for businessHaving a blog is a way of communicating with people, especially those outside your immediate environment. Your customers might read the blog but so can others who are not customers (yet!). The informal nature lets entrepreneurs go beyond business-talk and sales pitches. It provides space to talk about something they care about, something they are passionate about – and get valuable feedback. Blogs spark a real conversation that allows entrepreneurs to gather differing opinions and ideas about their biz & products.Recommended questions— How might your business benefit from having a blog?— What might a blog allow you to do that you couldn’t with more trad’l communication?Key Learning Point 2: Having a blog is a plus, not a mustThe first thing to think about is what type of blog you want to have, and what it is about your business, your skills, your knowledge, that you want to share. Having a blog for the sake of having a blog (everyone has one so I have to have one too!) is a waste of time. Blogs should be personal in that the content on the blog should be original. Don’t worry about whether what you’re writing is worth reading, readers will let you know soon enough! You can reference other blogs or websites as long as you cite the source clearly and explain how the link you’re including is related to your blog theme and why you believe it’s worth visiting. Think about style too – not just graphical style but writing style.
- Step 3 Wrapping upGreat! You have learned how to create a blog completely from scratch and have covered all the different aspects of starting and maintaining a blog for your business! I hope you found this lesson useful and that your blog will help you keep your existing clients and attract new ones to your company!