Hp life website management
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HP-Life Powerpoint for Website Management Class
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Hp life website management
- 1. HP Life: Website Management Presented By: Mark Engle, Director
- 2. Agenda Virtual Entrepreneur Story Context Business Scenario Specific Problem Demonstration Software Introduction Hands on Activity Software demo Debrief Business application
- 4. Business Scenario – Website Management What does Chico use his website for? What problem did Chico run into? What is the difference between outsourcing and doing it yourself? Why would you want to know the basics of website management?
- 5. Demonstration – Website Management -View Chico’s website using Komposer -Making Changes to the site -Other Examples of website management softward
- 6. Where do we go from here… Start small and grow over time How to save $8,000 by doing it one way? Keep working on developing your skill….sharing and learning from others
Editor's Notes
- Let’s get started – please turn off your monitorsToday we are focusing on the business benefits of maintaining a blog to enhance communication with customers and prospects and become part of a larger community interested in a particular issue.We’ll look at blogs as a low-cost means of communication. You’ll learn how to create a blog using a web-based blogging tool available free of charge. And, you’ll learn how to add different types of content and media to the blog (text, images, videos, links, gadgets), and learn about blog management and maintenance.You will leave our workshop, not only knowing not only how to start a blog but also how to promote it and keep it alive to maximize the benefits for your business.
- Overview of this afternoon’s session…
- (20 minutes) 2. Business Scenario (Question Card) – Break into groups of 2/3; one reads the card exchange and then the group discuss the questions on the reverse side. We’ll come back together and discuss your idea.Discussion questions1. How would you describe the challenge Andy and Sofia are facing?2. Andy and Jane are exchanging emails between themselves which makes their communication two way or bi-directional. In this sense, what other types of communication do you know of?3. What are some concrete ways in which Andy and Sofia could overcome this particular communication challenge?4. Have you heard of Web 2.0? Do you know what it is? What are some of its characteristics?Group Discussion – See next page (4A)
- (5 minutes) On the projector screen, show Andy and Sofia’s Velocity Bikes blog which you can find at the following link: http://blog.velocitybikes.net/. Make sure that when you show the blog, text, photos, and video can all be easily seen and identified. Make sure that at least one of the blog posts has a couple of comments from different users. You can show the top part of the blog first, then scroll down to the last post so thatit’s obvious to students that what they are seeing is a blog.— What do you see here on the screen?— Whose blog is this and what is it about?— What different types of content can you identify in this blog? (Blog, photos, video, text)— Who has posted on this blog? Is all the content posted by Andy and Sofia?Now, you will learn how to build a blog for Andy and Sofia’s Velocity Bikes business.— New Post button— Add Image button— Customize how your blog looks buttonPreparationLoad http://blog.velocitybikes.net/ in the browser on the trainer computer. To do that, go to www.blogger.com and log in using the following credentials:• Username: andyandsofia@gmail.com• Password: vel0c1ty
- Step 1 Consolidating Key Learning PointsKey Learning Point 1: Why having a blog is good for businessHaving a blog is a way of communicating with people, especially those outside your immediate environment. Your customers might read the blog but so can others who are not customers (yet!). The informal nature lets entrepreneurs go beyond business-talk and sales pitches. It provides space to talk about something they care about, something they are passionate about – and get valuable feedback. Blogs spark a real conversation that allows entrepreneurs to gather differing opinions and ideas about their biz & products.Recommended questions— How might your business benefit from having a blog?— What might a blog allow you to do that you couldn’t with more trad’l communication?Key Learning Point 2: Having a blog is a plus, not a mustThe first thing to think about is what type of blog you want to have, and what it is about your business, your skills, your knowledge, that you want to share. Having a blog for the sake of having a blog (everyone has one so I have to have one too!) is a waste of time. Blogs should be personal in that the content on the blog should be original. Don’t worry about whether what you’re writing is worth reading, readers will let you know soon enough! You can reference other blogs or websites as long as you cite the source clearly and explain how the link you’re including is related to your blog theme and why you believe it’s worth visiting. Think about style too – not just graphical style but writing style.
- Step 3 Wrapping upGreat! You have learned how to create a blog completely from scratch and have covered all the different aspects of starting and maintaining a blog for your business! I hope you found this lesson useful and that your blog will help you keep your existing clients and attract new ones to your company!