Incremente sus ventas con la ayuda de estrategias de marketing y soluciones de SAP

1. Marketing como habilitador principal de
las venta
Vikas Venugopal
Director of Marketing Solutions and Strategy

2. 2© 2014 SAP SE or an SAP affiliate company. All rights reserved.
I am socially networked.
I am better informed.
I am an
individual.
I am digitally connected.

3. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 3Confidential
CONTEXT MAKES
THE DIFFERENCE.
What does this mean for a Marketer

4. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 4Confidential
THIS IS WHAT MARKETERS
DO TODAY!
Marketers bombard customers
with irrelevant messages.
Not targeted, not relevant.
WEAPONS OF MASS DISTRACTION.
Enough is enough.
ADVERTISING
EMAIL
SOCIAL
MOBILE
WEB
What do marketers do today?

5. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 5Confidential
WHAT THEY
HAVE DONE
WHAT THEY
MAY DO
WHAT THEY
ARE DOING NOW
REAL-TIME
INDIVIDUALIZATION
PRESENTATION
OF RELEVANT
CONTENT
THE
CUSTOMER
TOUCHPOINTS
Our solution is fundamentally different

6. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 6Confidential
 Target the right customers and discover the right audiences
 Understand what your customers are thinking and saying
 Predictions for buying propensity and recommended offers
 Create, execute, and track sales and marketing initiatives
 Follow conversations and understand customer affinities
 Lead from anonymous contact to customer buying
Customer Engagement Intelligence

7. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 7Confidential
COMBINE
massive amount of data from all
available sources
SEGMENTATION
of very large data sets
PREDICTIVE
power to focus engagement on
the most receptive
opportunities
REAL-TIME
analysis of very large data set
of orders, invoices, and
financial transactions
Customer Engagement Intelligence

8. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 8Confidential
 Maximum ROI with intelligently integrated e-mails
 Autopilot remarketing to save retailers time
 Personalized with product interest scoring
8
Individual
Website visitor
Real time API
Real time API
Cart Abandon
8%
Browse Abandon
44%
2.6%Online
purchase
11%
SeeWhy – Remarketing across the entire funnel

9. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 9Confidential
9
Customer Engagement
Intelligence
Data aggregation, customer
profiling & targeting. 140
customers.
SeeWhy
Real time signals of intent,
remarketing
>4,000 customers
New
Context
Engine
New
Campaign
Orchestration
New front office
Integrations
New advertising via
Facebook, Krux
+
New profiling of
anonymous and ID’d
customers
ID
New planning
module
A new approach, built with great DNA

10. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 10Confidential
 Central customer profile, target
groups & campaigns integrated to
hybris E-Shop
 Personalized shopping experience
 Tracking shopping behavior and
buying patterns to enrich customer
journey
 Segment and target across all
channels, including commerce
 E-Shop product recommendation
based on omni-channel customer
profile and buying behavior
Product recommendation
Track
Customer
Interactions
Omni-Channel Profiles, Target groups
& Campaigns
Personalized Shopping
Experience
Integration with Commerce

11. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 11Confidential
Insights Agility Experience
360° customer profile:
Blend together
transactional, web, and
social data. Manage both
identified and anonymous
customers.
Align the marketing with
increased visibility into
marketing plans and
processes.
Deliver a simplified,
consistent and relevant
engagement experience
throughout pre and post-
buy journeys.
Three key pillars

12. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 12Confidential
Intelligence
through Predictive
Analytics
Personalized targeting
& orchestration
Explore &
gain insights
Events & interactions
from all channels
Campaign execution
in all channels
Plan, measure & optimize
Market data & events
Sales & service data
Financial data
Big data industry
Social media, web E-mail, sms, traditional
Lead, opportunity
Interaction center
Personalized commerce
Digital & social channel
Capturing response
Enabling complete digital marketing process

13. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 13Confidential
Demo

14. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 14Confidential
Thank You!
Vikas Venugopal
Director of Marketing Solutions and Strategy
vikas.venugopal@sap.com