1. Digital Marketing Center
Roadmap 2015
Nicolas Mohr, Product Marketing
February 2015

2. 2
Digital Marketing Center Roadmap 2015
© 2014 Teradata
New Platform
New Channels
New Capabilities

3. 3
Digital Marketing Center Roadmap 2015
© 2014 Teradata
New Platform

4. 4
New Design & Navigation Concept
© 2014 Teradata
 Streamlined usability and navigation
concept
 More efficient campaign setup &
management
 Includes also a fresh look, based on the
material design approach
New Platform

5. 5
New Design & Navigation Concept
© 2014 Teradata
Orange
Washing &
Google Material
Design
Card
Based
Design
Quick
Actions
Design mockup
New Platform

6. 6
Calendar
© 2014 Teradata
 Time-based overview of
planned activities centered
around a campaign
 Keep track of tasks & activities
 Better transparency on planned
campaign executions
New Platform

7. 7
Calendar
© 2014 Teradata
Design mockup
New Platform

8. 8
Segmentation Builder
© 2014 Teradata
 New graphical interface for
segmentation building
 Improved segmentation capabilities
 Enhanced data storing backend to
provide new functionality
New Platform

9. 9
Segmentation Builder
© 2014 Teradata
Design mockup
New Platform

10. 10 © 2014 Teradata
 Intuitive dashboards to easily analyze
marketing performance
 Interactive tool to quickly explore and
understand your data
 Visualize campaign data across
multiple channels
Analytics
New Platform

11. 11 © 2014 Teradata
Analytics
Design mockup
New Platform

12. 12
Partner Packs / APIs
© 2014 Teradata
 Partner Packs support specific pre-
defined use cases for the most
common applications
 Extensive API set for easier custom
integration work
 Seamlessly integrate processes into
your existing IT infrastructure
New Platform

13. 13 © 2014 Teradata
Data Management
 Quick and easy access to all your
data, consolidated in one place
 Supports powerful segmentation and
reporting, as well as complex
personalization
New Platform

14. 14
Digital Marketing Center Roadmap 2015
© 2014 Teradata
New Channels

15. 15
Social Marketing
© 2014 Teradata
 Reach & extend your
audience on the most
important social channels
 Publish social content to most
important networks
 Support for advertising
audience management and
lead generation functionality
 Listen and analyze social
media conversations
New Channels

16. 16
Social Marketing
© 2014 Teradata
Design mockup
New Channels

17. 17
Mobile Push
© 2014 Teradata
 Personalized, targeted
and automated push
and in-app messaging
services
 Includes standard and
personalized push
messaging, in-app inbox
management as well as
send time optimization
New Channels

18. 18
Forms & Microsites
© 2014 Teradata
 Provides graphical editor for
forms on Landing Pages
 Supports more complex page
structure for Landing Pages
New Channels

19. 19
Digital Marketing Center Roadmap 2015
© 2014 Teradata
New Capabilities

20. 20
Automation Whiteboard Enhancements
© 2014 Teradata
 Visual support for complex, multi-step
campaign planning
 Define the interaction between
customer activities and multi-channel
marketing
New Capabilities

21. 21
Smart Content Decisioning
© 2014 Teradata
 Automatically pick best offers
based on profile, behavior
and contextual data
 Real-time interaction across
digital channels
New Capabilities

22. 22
Content Management System (CMS)
© 2014 Teradata
 Unified asset handling for all channels
 Extended channel support to Landing
Pages
 Improved usability through easier
message assembly and modern design
New Capabilities

23. 23
Authentication & Authorization
© 2014 Teradata
 Map your existing organizational
structure and work flows into the
application
 Includes a persona-based roles &
permission system which can be
adjusted to individual needs
New Capabilities

24. 24 © 2014 Teradata
Campaign Definition & Tagging
 Define multi-channel campaigns
 Link individual objects in the
application to any campaign
 Provide better visibility on every-
thing related to a campaign
New Capabilities

25. 25
Digital Marketing Center Roadmap 2015
© 2014 Teradata
Social Marketing
Mobile Marketing
Forms & Microsites
Segmentation & Execution
Advanced Analytics
New Look & Feel
Smart Content Decisioning
CMS Overhaul
Authentication & Authorization
New Platform
New Channels
New Capabilities

26. 2626 © 2014 Teradata