Digital Marketing Workshop Description: "Marketing is changing. Traditional approaches that have worked for decades, or even centuries, are being swept away. In their place are a confusing mix of new, digital methods of building your brand, reaching out to customers and adding value”. This workshop is designed to cut through the clutter and hype of digital marketing and provide a clear overview of this brave new world. Over two, highly interactive and practical days, the workshop will give you a solid grounding in the main Digital Marketing approaches including: Search Engine Marketing, Social Media, Email Marketing, Affiliate Marketing and how to use Analytics to increase the number of Conversions on Firm’s/ Organization’s website to whom you were working for. You will discover how to harness the incredible power of digital technologies in order to grow your business and to get your message across. Designed for those with little or no experience, this course will also be of value to those who have already started and who are looking for tips and suggestions on how to improve their Digital Marketing Personally as well as professionally.

1. Paying to be listed with PPC
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2. What will you learn?
What Is PPC?
Setting up your first PPC Campaigns?
Writing effective PPC adverts
Advantages Of PPC Ads
Do your Competitor analysis
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3. What is PPC?
Pay Per click (popularly referred as PPC) is basically a model
wherein advertisers pay to publishers whenever the ad gets
clicked
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5. Main Advantage of PPC
Advantages
 Cost
 Speed
 Control
 Metrics
Targeted
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6. Customer Drives your Strategy
Know your Customer
Who
What
When
Where
Why
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7. PPC Requires Research
Gather and Review:
Demographics
 Based on Age
Based Income
Based on occupation
Based on salary
Based on gender
Keywords
Number of search per month
Keyword Competition
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8. Setting up your first PPC Campaigns
Are You Ready ?
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9. Keyword Research
Are You Ready ?
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10. Writing effective PPC
adverts(Creatives)
1. Make Your Headline Count
2. Include Keywords in Your Copy
3. Create & Test Multiple Ads
4. Qualify Your Customers
5. Include a Call to Action
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11. Cont..
1. Make your Headline Count
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12. Cont..
2. Include Keywords in Your Copy
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13. Cont..
3. Create & Test Multiple Ads
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14. Cont..
4. Qualify Your Customers
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15. Cont..
5. Include a Call to Action
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16. Coming up
Affiliate Marketing for
business
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